Developing groundbreaking innovation

Diverse teams collaborating from idea to scale

Learn all about Deep Innovation Design

Certified Deep Innovation Design Champion (BCDC)

Learn all about the 12 methods of the Deep Innovation Design Model

Overview for the Certified Deep Innovation Design Champion (BCDC) Program


1 Week


5 Sessions

3-hour online life session per day

Delivery Mode

Instructor-led online training in small groups



Start Date

June 28

Course ID

ID 205100


DID Methode



Letter for management approval

Early Bird

if you book early.
See registration


BCDC Certificate

How the BCDC program enhances your innovation career
Five areas where this most advanced innovation development method helps you:
1) Finding great innovation opportunities in the first place.
2) Getting faster to disruptive innovation – not just improvements.
3) Helping you validate your ideas before you need to ask for budgets.
4) Building prototypes much faster with fewer iterations.
5) Ensuring you get the funding needed and not be turned down. 100%

Academy Course Overview

 Certification Programs

Foundation Level Master Level Executive Level Corp. Team Program
Certified Deep Innovation Design Champion (BCDC)

Jun 28

Certified Innovation Team Manager (BCIM)


Certified Innovation Executive (BCIE)

Oct 11

BLC Innovation Experience

On request


Program Objective

Learning all about deep innovation design method.
During the BlueCallom Certified Champion, BCDC Training, you acquire a comprehensive understanding of modern neuro innovation and neuro ideation. With that, champion a strategic, success-focused, innovation engagement and leverage it in your business. Get deep insights into how our mind creates disruptive ideas and how this affects all aspects of an innovation process.

Innovation Strategy part of the BlueCallom Certified Champion - BCDC Training Innovation Opportunity Discovery 
Innovation Team part of the BlueCallom Certified Champion - BCDC Training Build truly innovative teams
Neuro Ideation part of the BlueCallom Certified Champion - BCDC Training Rise with Neuro Ideation
Innovation Financing part of the BlueCallom Certified Champion - BCDC Training Master Innovation Financing
Using an Innovation KPI framework
Innovation to Market part of the BlueCallom Certified Champion - BCDC Training Bring innovation successfully to market

Academy Orientation Webinar Recording

Introducing BlueCalloms Innovation management Academy programs 2021
Read more about the free webinar details

Mastering the Deep Innovation Design Model

Developing groundbreaking innovation
Learn how you can elevate your innovation effort to truly groundbreaking innovation, get it funded and bring it successfully to market. This course provides a comprehensive insight into the Deep Innovation Design Model and the Neuro Ideation Method at its core. Whether you want to become an Innovation Manager, an Executive, a Specialist, or take any other role in the innovation space, this program provides the essential know-how for the most advanced innovation design model.

In this course, you will learn how to discover innovation opportunities, what it means for an innovation strategy, and what kind of team would be perfect for the innovation journey.

You then learn how you get to your customers’ deeply rooted needs and long-term dreams. Get intimately familiar with the Neuro Ideation process that goes above and beyond brainstorming and other conventional ideation methods. Get to groundbreaking concepts with 90% certainty within 30 days.

Now you will learn the strategic importance of bringing your innovation to market and why it needs to be done by the innovation team. We then take a very close look at innovation financing and the solution’s building process. And also how you can bring it successfully to market. In the weeks to come, you will be known as the Deep Innovation Design Champion for your ability to work with the complete Deep Innovation Design model.

Looking back, you realize the duality of Ideation and Execution. One cannot work without the other. You learn about the BlueCallom equation G=I*E² explaining the significance of execution and the Neuro Innovation method’s impact on the new generation of Innovation KPIs.

Who is this for?

BlueCallom Certified Champion - BCDC Training The BlueCallom Certified Champion, BCDC Training is perfect for every innovation director, innovation manager, and every innovative mind that wants to learn all about the “Deep Innovation Design” Model and techniques, may it be for industrial reasons or in any creative branch of businesses.

  • All innovative minds
  • Innovation team members, managers, executives
  • Marketing, sales, or operation managers interested in innovation
  • Production, logistics, or other business-specific experts

What you will learn

Everything you learn is based on a methodology toolbox so you can easily go back and review the steps.

  • How to setup an innovation strategy
  • How to assemble and lead an innovation management team
  • How to seek, identify and capture innovation opportunities
  • How to manage a modern neuro-ideation process to create innovations on demand
  • How to conduct a field based idea validation process
  • How to come up with an disruptive business model
  • The keys to a robust innovation financing plan
  • The keys to a orchestrate an innovation to market plan
  • The keys to scale an innovation going to market
  • How to work with an innovation management system software
Certificate for BlueCallom Certified Champion - BCDC Training

Skills you will acquire

Each of the skills are based on a dedicated Innovation Journey method.

  • Innovation project design skills
  • Deep Innovation Design process skills
  • Innovation opportunity discovery skills
  • Basic neuro ideation skills
  • Basic idea validation skills
  • Basic innovation financing skills
  • Basic Innovation-to-Market skills
Innovation Journey Map BlueCallom Certified Champion - BCDC Training

BCDC Program Content

Day 1
Leap into a new world
Day 2
Innovation opportunies
Day 3
Blowing people’s mind
Day 4
Creating innovation value
Day 5
Making it happen
KPIs and metrics

* Introductions
* Corporate  Innovation dilemma
* Neuroscience and Innovation
* Discussion
* Innovation Building Blocks
* Brain-Up
* Discussion

* Post Brain-Up
* Innovation Opportunity Discovery
* Strategic Value of Open Innovation
* Discussion
* Needs and Dreams Analysis
* Analogous experience sharing
* Discussion
* From obvious to groundbreaking innovations
* Neuro ideation levels
* Discussion
* CallomBurst, ideation unlimited
* Vision Development
* Discussion
* Communication and neuroscience
* Innovation Summit Assembly
* Discussion
* In-market idea validation
* Innovation Financing
* Discussion
* Innovation Realization
* Corp. MVP strategy
* Discussion
* Innovation KPI framework and data-driven innovation.
* Innovation -to-Market strategy
* Going forward
* Discussion

Your Instructors

The BlueCallom instructor team consists of successful entrepreneurs and experienced academics ensuring the finest learning experience based on practical and theoretical expertise.

Matthes Fleck, instructor for BlueCallom Certified Champion - BCDC Training Axel Schultze, instructor for BlueCallom Certified Champion - BCDC Training

Prof. Dr. Matthes Fleck

Innovation Management Academy Director

Axel Schultze

CEO of BlueCallom

Innovation Champion Training (BCDC)
Program Details & Application

ID 205100 |  $ 1,600 / person

  • 1-weeks, instructor-led online training
  • CET Mon – Fri, 09:00 am –  Noon
  • ICT: Mon – Fri, 2:00 pm – 5:00 pm
  • PDT. Mon – Fri, 07:00 am – 10:00 am
  • EDT. Mon – Fri, 10:00 pm – 01:00 pm
  • CET. Mon – Fri, 16:00 – 19:00
  • 3-hour sessions each day plus Q+A
  • Online exam at the end of the program
  • Total of 5 sessions

At present day, all our training are conducted online. BlueCallom is professionally connected via ultra-high-speed fiber connections to the Internet. We are using HD cameras and professional audio equipment.

Want to explore more: Give us a call: +41-41-511-2660 or email us