Tapping the secrets of the mind. Unlocking the human potential for innovation.


BlueCallom DEEP Features

All the details you may want to know

AI-driven Neuro Innovation Platform

BlueCallom DEEP Features Overview

BlueCallom DEEP Features in general

BlueCallom DEEP Feature highlights:

AI-driven Neuro Innovation Platform

We are using AI in this upcoming IA-Design (Intelligence Augmentation). The entire process is designed in a way that innovation teams do not need to assign time for any administrative work and focus entirely on the creative part of innovation. All administrative tasks such as time management, budget management, reporting,  KPI data feeding, and analytics are done by the AI system.

Breakthrough Innovation ability

The BlueCallom is designed with a focus on Breakthrough Innovation. The unique BLueCallom Neuro Ideation method is highly influenced by Neuroscience and allows brain stimulation that has been considered accidental before. Also, the End-ti-End process architecture is specially designed for breakthrough innovation. We believe that general improvement can be handled well by existing project management tools.

End-to-End Innovation Architecture

Genuine Innovation is not a project – it is a journey. It needs a special team throughout the journey and very different methods, processes, and tools to complete such a journey.

Open Method Architecture

There are approximately 10-20 major innovation methods out there and roughly a hundred additional methods. BlueCalloms Open Method Architecture allows migrating almost any method onto BlueCallom.  We collaborate with partners who can develop the respective method templates and integrate even the KPI-Framework and the AI system.

Intelligent KPI Framework

KPIs are one of the most important tools to manage processes, analyze performance and predict an outcome. It became very clear that artificial intelligence is one of the most powerful instruments to make such predictions. KPI experts see the holy grail being a single KPI. BlueCalloms dynamic ISI (Innovation Success Indicator) is exactly the mother of all Innovation KPIs.

BlueCallom Management Dashboard

BlueCallom DEEP Features Dashboard

BlueCallom’s Intelligent Innovation KPI-Framework is worldwide unique and one of the techniques where BlueCallom makes a distinct difference.

Data are composed of tens of thousands of data points and for innovation teams, it runs transparently in the background. The innovation team members experience by collecting CallomCoins that they work in the right direction. And while creatively working on ideas, market research, customer feedback, crafting summarizing concepts, and collecting points, the AI-driven KPI framework is fed with data.

Team members get suggestions from the intelligent BlueCallom Mentor even before they end an episode and report progress. Knowing that our brain is not working accidentally, we can also guide teams by the same logic.

BlueCallom DEEP Features for Management

BlueCallom DEEP Features include:

Automatic Report Generation

All reports are generated intelligently by the system. The reports provide insights into the innovation work and deliver Key performance indications on several innovation-specific aspects and also budget and time KPIs.

Report consolidation

In the enterprise edition, report consolidation is provided across multiple levels across the enterprise. Also here KPIs across innovation engagements are visible as average or comparison between innovation journeys.

Function specific reporting

For great detail, analysis reports can be detailed down to innovation episode level.

Intelligent KPI Framework

The intelligent KPI-Framework is the heart of the innovation management part of the system. The single most important KPI: Innovation Success Indicator (ISI) is composed of up to 20,000 data points which are aggregated throughout the innovation journey.

Innovation Success Indicators

The ISI is a dynamic KPI that self adjusts as the team progresses. It shows two numbers, one the estimated innovation success after the first five episodes, before any major investment has been made, and continues until the ROI is achieved.

Team Success Indicators

It shows the Team Success Probability based on its composition. Our research clearly indicated that team composition is one of the most significant aspects of innovation success.

Ideation Success Indicators

While the idea is only one of many success indicators, the idea success indicator helps to predict if a breakthrough innovation is even possible.

Validation Success Indicators

The idea validation is one of the most critical decision influencers for any innovation effort. It indicates if an idea was validated in the market to a degree that presenting the concept to executives and CFO may be successful.

Innovation Financing Indicators

The Innovation Financing Indicators are composed of approximately 100 lateral process data to give an indication of whether financing the innovation is advisable to the CFO or whoever is funding the next steps.

MVP Success Indicators

Here the system gives an indication of whether the MVP (Minimum Viable Product or prototype) will be able to demonstrate the base for an innovation or not. More than 20 specific indicators provide the data for the necessary insights.

Go-to-market Success Indicators

The GTM success indicator helps the innovation team to predict a successful launch or remaining risks to fail before they start. This indicator takes roughly 800 data points from the process so far into consideration.

Scaling Success Indicators

Once the product is on the market, it will be time for exponential growth. Enterprises are not designed to deal with growth rates in the 30%+ per month range. Growthfinancing is difficult and needs rock-solid indicators. No, it’s not a nice problem to have. Most enterprise innovations fail in this stage.

Executive Dashboard

The executive dashboard is for enterprises with globally dispersed innovation teams. It provides innovative data consolidation and data comparison.

Management Dashboard

The management dashboard is for team managers who run typically one team. However, it is capable to run multiple innovation journeys and multiple teams.

Team Dashboard

The team Dashboard provides all innovation journey-specific data, performance reports, static and progress data.

BlueCallom DEEP Features for organizations

BlueCallom DEEP is designed to support different types of organizations.

  • Global enterprises with innovation teams scattered across multiple countries.
  • Mid-Market business with multiple innovation teams but less complex organization structure.
  • For departments or small businesses who work in isolation from others with no need for corporate data visibility.
BlueCallom DEEP Features for organization

BlueCallom DEEP Features include:

Enterprise-grade Structure

Here you will find a way to structure your hierarchy across countries, business units, and departments. This will be then reflected in the access rights for specific managers and also the corresponding data consolidation and comparison. At HQ level, executives have access to all innovation engagements from around the globe.

Country structure

The country structure typically reports to a headquarter function. A country manager may have different business units and /or departments with diverse innovation teams.

Country comparison

Country executives have the ability to compare innovation teams within their national reach.

Country data consolidation

All country data get consolidated to executive reports giving different insights such as Innovation Jurney specific progress or successes, comparing different teams, or creating average success indicators.

Business units

One further level in the hierarchy is the business units with departments or simply different innovation teams. Business Unit managers have access to their teams and innovation engagements.


Departments represent the fourth layer for a global, enterprise-wide innovation structure

BlueCallom DEEP Features for innovation teams

BlueCallom DEEP Features include:

Deep Innovation Design Framework

The Deep Innovation Design Framework hosts a series of neuroscience-influenced innovation design methods. All methods are interchangeable with other, existing methods such as Design Thinking, Stage-Gate, Horizon, BlueOcean, Triz, Agile, and many others

Open Innovation enabled

BlueCallom provides “gateways” for external users such as customers, partners, consumers to participate in an innovation journey.

Unlimited Innovation Journeys

There are no limits on the number of innovation journeys conducted in the system.

AI-driven user guidance

The innovation process is voice-activated similar to the voice-activated GPS in modern cars. The artificial mentor provides answers, identifies certain steps as incomplete or others as missing. It is designed to remove all innovation administration from the innovation team.

Multiuser Canvas Design

Innovation teams don’t work in conventional field-based applications but on a canvas structure, where multiple users can work simultaneously.

Multiple innovation types

Bluecallom is supporting
1) Market-facing product innovation
2) Internal organizational innovation
3) Business Model Innovation
4) Experience Innovation

BlueCallom DEEP Features for innovation teams

The lion’s share of the administrative work is done by the AI system, including all the 300 KPI data point aggregation, computation and analysis, report generation time management guidance, budget oversight, and much more.

Innovation Opportunity Discovery (IO)

The first step in innovation effort should be to discover opportunities, represented as major problems, that nobody solved and has a certain fit to the company.

Needs & Dreams Analysis (ND)

Once an opportunity is identified, find the needs and dreams of your audience. We do that in a very methodical way.

Neuro Ideation (NI)

Ideas are not coming randomly as our brain is an ultra well-designed organ. Highly influenced by neuroscience we moved from 60-minute brainstorming sessions to 3-week full-time ideation with a 90% probability to develop a breakthrough solution for any given problem.

Innovation Summit (IS)

The Innovation Summit is an episode where all ideas, research findings, customer feedback, and opinion get reviewed and composed to substantial breakthrough innovation.

Idea Validation (IV)

Long before serious investments are required we use the BlueCallom Idea validation method to understand if the idea solves a serious problem and is of value that customers would buy as soon as it is available.

Innovation Financing (IF)

Fed by hundreds of performance indicators the innovation financing method helps to get the innovation concept funded.

Solution Building (SB)

In the solution building episode, a prototype or MVP gets created and perfected with the help of early-adopter customers.

Innovation to Market (IM)

The initial value of an idea is zero, its value can only grow in the market. A unique go-to-market strategy for innovative solutions is necessary to succeed.

Exponential Growth (EG)

Once a breakthrough innovation is in the market, there is a massive opportunity for exponential growth. Following the old saying “No opportunity is lost – someone else will take it”.

Global Scaling (GS)

Exponential growth can soon be extended to global markets. Still, a breakthrough innovation has certain dynamics, that differ scaling from conventional improvements or next generations of existing products.

Innovation Continuum (IC)

And finally, there comes the time when even the best innovation may run the risk to be again disrupted. To be able to capture this opportunity instead of being disrupted by somebody else, it’s important to never stop innovating.

Innovation Team Management

This function allows to manage an innovation team to assign certain roles, making sure there is a well-diverse team and all teammates have the necessary cognitive abilities to develop breakthrough innovation.

Talent Composition Analysis

The intelligent backend can analyze the best team composition and show it in easy-to-understand graphs on the dashboard.

Internal Messaging System

An internal messaging and alert system provides important system messages and also the ability to communicate with other teammates and management within the system.

Customer Access

Innovation managers can invite customers to access the system without the need to pay for a license. Customers can review ideas, rate them and provide comments. They become a strategic part of the idea and concept validation and later in the process advocate for the new solution.

Business Partner Access

Business partners and alliances have similar access to the system like Customers. Their rating and feedback are treated in the validation algorithms differently based on their different business interests.

Consultant Access

Consultant access is for business consultants who may help implement and navigate the process.

BlueCallom DEEP Features and License comparisons

Enterprise Edition

Countries, business units, departments

Mid Market Edition

Departmental Structure

Departmental Edition

Applicable for small businesses

End-to-End Innovation Architecture ✔️


AI-driven Software Design ✔️ ✔️ ✔️
Open Method Architecture ✔️ ✔️ ✔️
Enterprise-Grade Structure ✔️ ✔️ ✔️
Country Structure ✔️
Country Comparison ✔️
Country Data Consolidation ✔️
Multiple Business Units ✔️
Multiple Departments ✔️ ✔️
Automatic Report Generation ✔️ ✔️ ✔️
Report Consolidation ✔️ ✔️ ✔️
Function Specific Reporting ✔️
Intelligent KPI Framework ✔️ ✔️ ✔️
Innovation Success Indicators ✔️ ✔️ ✔️
Team Success Indicators ✔️ ✔️ ✔️
Ideation Success Indicators ✔️ ✔️ ✔️
Validation Success Indicators ✔️ ✔️ ✔️
MVP Success Indicators ✔️ ✔️ ✔️
Innovation Financing Indicators ✔️ ✔️ ✔️
Go-to-market Success Indicators ✔️ ✔️ ✔️
Scaling Success Indicators ✔️ ✔️ ✔️
Executive Dashboard ✔️
Management Dashboard ✔️ ✔️ ✔️
Team Dashboard ✔️ ✔️ ✔️
Open Innovation Enabled ✔️ ✔️ ✔️
AI-driven User Guidance ✔️ ✔️ ✔️
Deep Innovation Design Framework ✔️ ✔️ ✔️
Unlimited Innovation Journeys ✔️ ✔️ ✔️
Multiuser Canvas Design ✔️ ✔️ ✔️
Multiple Innovation Types ✔️ ✔️
Open Innovation Enabled ✔️ ✔️ ✔️
Innovation Opportunity Discovery (IO) ✔️ ✔️ ✔️
Needs & Dreams Analysis (ND) ✔️ ✔️ ✔️
Neuro Ideation (NI) ✔️ ✔️ ✔️
Innovation Summit (IS) ✔️ ✔️ ✔️
Idea Validation (IV) ✔️ ✔️ ✔️
Innovation Financing (IF) ✔️ ✔️ ✔️
Solution Building (SB) ✔️ ✔️ ✔️
Innovation to Market (IM) ✔️ ✔️ ✔️
Global Scaling (GS) ✔️ ✔️ ✔️
Innovation Continuum (IC) ✔️
Innovation Team Management ✔️ ✔️ ✔️
Talent Composition Analysis ✔️ ✔️ ✔️
Internal Messaging System ✔️ ✔️ ✔️
Customer Access ✔️ ✔️ ✔️
Business Partner Access ✔️ ✔️ ✔️
Consultant Access ✔️ ✔️ ✔️
Multi Episode Management ✔️ ✔️ ✔️

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Let’s envision how you can benefit from the KPI Framework. Send us a message or give us a call +41 44 500-6840.
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