Innovation Journey Map
Episode Management is part of the application reporting
1) Innovation Opportunity Discovery (O)
From neuro science we learned that every idea ever created, was a composition of past experiences. There is no, more relevant experience owner in the market than our customers. The value of Open Innovation Theory is now scientifically proven. The new Innovation Opportunity Discovery method is using that knowledge and helps identify the biggest innovation opportunities and provides the inputs to turn the inputs into groundbreaking
2) Innovation Strategy Hexagon (S)
When no longer focusing on accidental ideas, we can build a profound strategy.
The Innovation Strategy Hexagon shapes the strategic direction of innovation in an area that is of key importance to the overall corporate strategy. It may even uncover weak areas in the general corporate directions.
3) Innovation Dream Team Assembly (T)
When learning how innovative ideas are created, it is clear that innovative teams composed of diverse traits and skills will outperform individual innovators by any dimension. The dream team composition is a key to success.
4) Needs & Dreams Discovery (D)
With a clear strategy we can identify the needs and dreams of customers in a different way. Analyzing the results may generate basic ideas for improvements. However, they won’t be sufficient for transformative innovation.
5) Neuro Ideation (N)
The neuro ideation process is based on discoveries in neuroscience and leverages the understanding of how the brain composes ideas. Several uniquely designed ideation sessions, over a time span of one to six weeks, will reveal groundbreaking ideas that can transform entire market segments.
6) Disruptive Moment Development (B)
Similar to how we approach solution design, we also use our neuro ideation methodology to develop disruptive business models to avoid bringing a product to market that can quickly be copied one way or the other.
7) Idea Validation (V)
To ensure that the crazy ideas make sense to the target audience, a carefully crafted idea validation process will bring ideas in congruence with the needs and dreams of the audience to uncover if the idea is a hit, needs work, or is a failure.
8) Staged Innovation Financing (F)
Since innovation financing is typically weak and fails because of fuzzy and random idea experimentation and definition, we developed a unique innovation financing method to ensure an innovation will be financed.
9) Solution realization (R)
With a profoundly validated and well-financed innovation concept, the team can now begin to build a first prototype and enter the market. Since the main objective is to provide a market-born solution, the innovation building process goes hand in hand with the go-to-market or deployment plan. It is the same process, whether it is a market-facing innovation or organizational innovation.
10) Innovation-to-Market | Internal Deployment (M)
As the first prototype is maturing, the team can already start preparing the market and developing key connections into the market, informing the market, and working closely with early adopters. Bringing an innovation to market is fundamentally different than bringing an improved product into an existing market.
11) Global Scaling (G)
Innovation scaling is also profoundly different than bringing a new model or improved product or service into an existing market.
12) Innovation Continuum (C)
The last step is the first step of the next iteration of innovation. Organizations will come to realize that innovations have a shorter life cycle. More and more companies will innovate faster and faster and re-innovate again.
Managing different episodes in the innovation process
The overall Innovation Design Process consists of 12 major episodes which are assembled to the complete overall innovation process. Early tests have shown that the activities in each episode is resulting in a data volume that is quickly exceeding the human capacity. All the learnings, discoveries, inputs, thoughts, conclusions, decisions can’t be stored in our respective minds. And instead of a document that could easily fill hundreds of pages, we created a multi dimensional innovation design system. Each episode has its own digital canvas – connected to all other episodes.
All episodes could be seen as modules or sub projects or steps in the journey. However, similar to movie episodes where it is good to understand previous parts and be able to predict possible future parts of the process, we borrowed the term EPISODE to manage the various separate steps which are however interconnected with the previous steps.
Managing every aspect of the innovation progress
The Innovation Journey Map represents the sum of the entire Innovation Design process, consisting of several different innovation episodes. Each of those episodes builds on the previous and provides information for the next. Each episode has its own objectives, KPIs, timeline and budget requirements. This staged model and it’s special methods allow time management, resource management, budget management, in a way that the entire innovation processes including its scaling episode makes the whole innovation a relatively predictable undertaking – unlike the experimentation driven innovation hopes of the past. The Innovation management team and the respective executive can see the progress on their dashboard.
Innovated to manage innovation
You won’t see any of the following when working with the platform. Nor do you need to know any of this. We share it only to give those who are interested in the technology.
We developed a unique data encapsulation method that is built after the biological genetic model. It shall help working with data elements much faster than conventional data management technology. Data are structured in genetic bases, representing the smallest unit in form of letters. Unlike the 4 letters of a human gene, the technology is using the full 24 character alphabet. Bases are clustered together as genes. Typical Data Genes contain 250 bases. For added efficiency, some genes are as short as 10 bases or can be as big as several ten thousand bases. The biggest collection of genes is found in an Innovation Chromosome, containing up to 25,000 idea pieces with 10 to 20 genetic bases each. A gene for instance, can keep the profile data, rights, rules and other capabilities a user may have. It only contains ideas, feedback, excitement levels, relevancy level and more. Similar to the biological splicing process, we use genetically encoded data splicing to copy a whole series of rights or attributes when users get new positions in a innovation project with different rules and rights. This technique is extended to idea components, references, rational and emotional feedback and similar content encoding techniques.
During the Deep Innovation Design process, thousands of innovative and creative idea pieces get collected. What was usually dismissed in the past can now be considered, managed, archived and reviewed. The new way of conducting the innovation process unearths far more precious content than ever before realized. What was stored in the heads of innovative startup founders can now be made transparent and usable by a whole team. This is a very important step in managing the ideation process. Instead of compiling the information in documents with hundreds of pages and still having trouble to see the relations between key components that are far too interwoven, we architected an all new structure that is visually more attractive and can easily show relations between processes. We invented a technology that helps innovation managers and innovation teams to keep the entire process in a living structure, very much like the brain connects billions of thoughts together and sends it between the logical and the emotional brain halves- the Corpus Callosum. This gave the product its name: BlueCallom.