1) Innovation Opportunity Discovery (O)
From neuro science we learned that every idea ever created, was a composition of past experiences. There is no, more relevant experience owner in the market than our customers. The value of Open Innovation Theory is now scientifically proven. The new Innovation Opportunity Discovery method is using that knowledge and helps identify the biggest innovation opportunities and provides the inputs to turn the inputs into groundbreaking
2) Innovation Strategy Hexagon (S)
When no longer focusing on accidental ideas, we can build a profound strategy.
The Innovation Strategy Hexagon shapes the strategic direction of innovation in an area that is of key importance to the overall corporate strategy. It may even uncover weak areas in the general corporate directions.
3) Innovation Dream Team Assembly (T)
When learning how innovative ideas are created, it is clear that innovative teams composed of diverse traits and skills will outperform individual innovators by any dimension. The dream team composition is a key to success.
4) Needs & Dreams Discovery (D)
With a clear strategy we can identify the needs and dreams of customers in a different way. Analyzing the results may generate basic ideas for improvements. However, they won’t be sufficient for transformative innovation.
5) Neuro Ideation (N)
The neuro ideation process is based on discoveries in neuroscience and leverages the understanding of how the brain composes ideas. Several uniquely designed ideation sessions, over a time span of one to six weeks, will reveal groundbreaking ideas that can transform entire market segments.
6) Disruptive Moment Development (B)
Similar to how we approach solution design, we also use our neuro ideation methodology to develop disruptive business models to avoid bringing a product to market that can quickly be copied one way or the other.
7) Idea Validation (V)
To ensure that the crazy ideas make sense to the target audience, a carefully crafted idea validation process will bring ideas in congruence with the needs and dreams of the audience to uncover if the idea is a hit, needs work, or is a failure.
8) Staged Innovation Financing (F)
Since innovation financing is typically weak and fails because of fuzzy and random idea experimentation and definition, we developed a unique innovation financing method to ensure an innovation will be financed.
9) Solution realization (R)
With a profoundly validated and well-financed innovation concept, the team can now begin to build a first prototype and enter the market. Since the main objective is to provide a market-born solution, the innovation building process goes hand in hand with the go-to-market or deployment plan. It is the same process, whether it is a market-facing innovation or organizational innovation.
10) Innovation-to-Market | Internal Deployment (M)
As the first prototype is maturing, the team can already start preparing the market and developing key connections into the market, informing the market, and working closely with early adopters. Bringing an innovation to market is fundamentally different than bringing an improved product into an existing market.
11) Global Scaling (G)
Innovation scaling is also profoundly different than bringing a new model or improved product or service into an existing market.
12) Innovation Continuum (C)
The last step is the first step of the next iteration of innovation. Organizations will come to realize that innovations have a shorter life cycle. More and more companies will innovate faster and faster and re-innovate again.