How we think
(1) Unconditional Customer Focus
Customers are our partners not legal entities in a buy and pay battle. Customers are also the starting point of our innovation development method. Customers pay your salary and every resource. As long as we deliver the highest possible value at a reasonable price we can maintain market leadership.
(2) Responsibility is something you won’t be given unless you take it.
We all have to decide and judge to step in and take care of something that is not taken care of. Responsibility is the ability to respond with adequate action. Business success is taking responsibility in any situation that needs a response. A hierarchy is an information and execution flow – not an excuse for not responding.
(3) Personal Success is being bold enough to do what you love
Success comes from doing something you wholeheartedly love and finding people who love what you do. You get best at what you love and love what you are best in. If you take a job that you are not good at and others are much better at, you have a miserable work life. If you don’t know what you are good at, find it out. If you feel you can’t survive with what you are good at, understand that you have far fewer chances to survive with what you are not good at.
Your career is directly related to how you helped others to get to their full potential. People that reach their full potential are most satisfied, happy, and successful. As a company (the team of all teams) we are most successful if we do something that is most successful and has this wonderful sense for being helpful. The most important thing leaders can do is empower others. Those who do make a career.
(5) Speed is more important than perfection
Speed is a quality in itself. Speed means acting on something that is critical for success or an opportunity to win. Speed to act on something important is mostly the difference between market leadership and followers. Perfection, on the other hand, is what makes most businesses too slow, reduces agility, and as a result, loses business. Perfection is no quality. Perfection is a disadvantage. Taking speed at high quality without perfection is the art of creating success.
(6) Market leaders are defined by their followers
Nobody can be a leader if they don’t have any followers. The most valuable followers are competitors. Make sure you never get influenced by the competition – only by the market/customers. Don’t worry what competitors do, unless customers tell you what they prefer and why.
(7) The future is the only time we can influence
You cannot change the past. But we all have a direct influence on the future by envisioning that future and then making it a reality. Making mistakes is the result of tapping into unknown territory. Making no mistakes means you never reached your limits. In most enterprises, top-level executives are asked to take no risk and rather grow slower. That is the opportunity to disrupt them because they do not influence the future anymore..
(8) Value Creation
We exist to create value for our customers, by elevating the way they do things. Only slight changes or better pricing is not a value but an excuse for not delivering one. The best way to develop value is in concert with a team, including participating business partners and customers.
(9) The initial value of an idea is zero
Whether this is an innovation or just a small improvement. The value is created when the idea – any idea – is verified by its beneficiaries and then realized in the best possible way. Never get too excited about an idea regardless of how brilliant it may be. Only relentless execution and exponential distribution create a real value.
(10) The next big thing was already created five years ago
Don’t ever hope you can make a real difference within a few weeks or months. Continuous and intelligently working in solving a real big problem, combined with relentless execution in collaboration with your early customers will create the next big thing. The idea is free the prototypes are peanuts – what really costs money is bringing it to market.