BlueCallom to change innovation landscape with AI, Genetic Computing, and Neuroscience

NOVEMBER 25, 2020 (Lucerne, CH) BlueCallom ™ today announces its official launch as a Neuro Innovation Management software company. The organization’s vision is to provide groundbreaking change to innovation effectiveness and innovation economics. According to a UNESCO report, the investment in R&D has grown to $1.7 Trillion, with further growth by 2030. BlueCallom pioneered a neuroscience-based solution, challenging conventional ways of innovation, including brainstorming, working with paper stickers, random experimentation, expert-dominated innovation, and R&D.

By applying knowledge from recent neuroscience discoveries, we transformed innovation into a highly effective, far less costly, and manageable process,” said Axel Schultze, Founder, and CEO at BlueCallom. “A new understanding of the neural process in our brain opened unexpected opportunities.” BlueCallom offers software to help global innovation teams identify innovation opportunities, collaborate, ideate, validate ideas, prepare for innovation financing, and bring their innovation into global markets. As a result, teams are more efficient and able to generate a return-on-investment faster than previously capable.

The company aims to solve three major innovation problems: 1) lack of disruptive innovation, by providing a Neuro Ideation method to achieve groundbreaking innovation within less than six weeks in 85% of all attempts; 2) the struggle innovation teams face to launch innovations in global markets, by providing a comprehensive innovation management solution with a unique innovation-to-market method; and 3) lack of manageability, by providing executives with a dashboard to track innovation projects in real-time.

BlueCallom’s software is currently in beta-test with several early adopter firms, including a pharmaceutical company, a technology company, and a university. The software is presently available for enterprises and governments and the company expects it to be available for mid-market businesses in 2021. For more information, please visit and find the company on social media @BlueCallom.
About BlueCallom AG
BlueCallom’s vision is to leverage neuroscience for a groundbreaking enterprise-grade innovation experience. The cloud-based Neuro Innovation Management software empowers innovation teams to create lasting value through a new innovation life cycle, involving opportunity exploration, collaboration, ideation, idea validation, financial reasoning, and global market entry. Executives get consolidated innovation progress data in real-time. BlueCallom’s Deep Innovation Design model allows for collaboration with selected customers and partners. Founded in 2020, the company is headquartered in Lucerne, Switzerland.
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Media Contact:
Cleo Dan | cleo@bluecallom com |


A billion-dollar innovation is not done with a few brainstorming meetings.

We started with a big problem (see history below) and have the vision to develop technology for innovation teams to innovate like never before imaginable past brainstorming. Now we are ready to go.

Ready to Callomize

On Wed, Oct 15, we introduced our “Neuro Ideation” methodology. On Tue Nov 24, we will open up for Beta Teams to start beta testing the system and build groundbreaking innovations. The beginning of an amazing journey.


A billion-dollar innovation is not done with a few brainstorming meetings.

There is no free lunch and no brainstorming. And thinking 30 days to get rich isn’t helping you either. There is no known highly disruptive startup that got to their initial concept, product, and market validation in a heartbeat. And there has been no disruptive innovation from larger enterprises in the past 20 years.

Innovation Management Software

Unlike conventional processes, where brainstorming plays an important role, we changed how to interact with your computer by helping you move from linear thinking to lateral thinking. You may already know from design thinking that iteration is a big part of the process. On our multi-user digital canvas, you see the facts, research, market data, or other given or provided information on the left-hand side –  right across your logical brain hemisphere. You see your creative responses and constructs, answers, or activities to your right, across your creative brain hemisphere. And the middle field, i.e., Field-9, is the “negotiated summary” or initial outcome. Very much like the brain halves exchange and negotiate information via the Center Callom (Corpus Callosum). Going further down, you find the execution of relevant information. When you start, you will possibly find it odd that everything is so small and so much information. Over time, however, you will not want to go back to lists of data where you need to go back and forth in that linear order. It takes a bit of mind training to get familiar with it, but your thought process will not only become much faster but less distracted. You will start innovating and experience less brainstorming.

Innovation is a highly unique process.

Hundreds of thousands of innovative concepts get turned down every year by CFOs in corporations or venture investors by startups. My blog post, “The Initial Value of an Idea is Zero,” is one of my most read blog posts.  And that addresses one of the biggest counterintuitive aspects of innovation. Why spending so much time on ideation if the value is initially zero. And since many executives know that the value is created in the execution, the ideation process became a second-class citizen. If we look at the full scope of the Innovation Life Cycle below, you will realize that many steps look like ordinary business activities like producing a prototype or go to market and scaling. But there is a reason we added them to the methodology toolbox of the “Deep Innovation Design” model.

Each of the steps that are supposed to make an innovation successful is profoundly different relative to bring an improved product to market. Market validation is not done when a prototype is created but before any penny is spent building one. Why? Because you can build a prototype of an existing but improved product, and it becomes quickly obvious if it will work or not. Not in the innovation space. With your next-generation product, you go obviously to your biggest customers first to get this massive initial volume you need to support the massive production line you have. There is no way to do that successfully with groundbreaking innovation. To gain fast access to global markets, you will probably need very different and far more creative ways to enter the markets than the growth strategy from existing improved products. On the other hand, scaling seems to be not a big deal in your existing production environment. The scaling of groundbreaking innovation is fundamentally different because your initial customer base of early adopters is by order of magnitude smaller.

The Deep Innovation Design process superseded any current innovation processes by its width of the end-to-end innovation lifecycle and the depth of the neuro ideation method.

Innovation Financing

Yet another big challenge is to get funding for an innovative project. You may get paid to innovate, but the innovation will not materialize. Or, as a startup, you build an amazing opportunity, but investors turn you down. Why is that? There is a multitude of reasons, but most have to do with “communication.” It’s an interesting pattern that most highly innovative businesses did not get any funding when they started. Google was not given the tiniest chance, yet the became the global leader. Salesforce had to initially bootstrap for the longest time to get of the ground with funding. Two of my companies are the same. The simple answer is:  any groundbreaking innovation is challenging to understand and hard to believe in becoming successful. Only now, when we understand how we compose ideas, going far deeper into our minds to answer, we know how difficult it was to cross the chasm of the obvious ideas and get to the impossible ideas and back to something we can start realizing. A CFO or investor needs to be taken on the very same journey to understand the concept AND its importance. Without a diverse innovation team, this is virtually impossible.

Ready to rock

We are exceptionally excited to open up the door for beta users to join us, help us shape the future of innovation, maybe even the future of learning, thinking, communicating, and a future of human collaboration. Please consider joining our Neuro Ideation intro on Wed, Oct 15, and if you like to beta test BlueCallum com to our beta test webinar on Tue Nov 24.  Or simply get in touch with us at any time. we would love to explore what YOUR ideal way to innovate would be.

P.S. History

Interestingly, we are a groundbreaking innovation in itself. 2016 we began to help startups methodically create disruptive business models. In 2018 we went deeper into how groundbreaking innovative ideas were created with little to no findings. The entire Internet could not provide an answer – we hit the wall, BOOM. In 2019 we ran by accident into some eye-opening presentations and talks from neuroscientists about how our neural system processes experiences and associates those experiences with each other on the fly. That it helped them to solve all kinds of brain illnesses was less interesting for us. But we found a way to apply those discoveries in the research to find out how innovation is created. After our amazing discovery, how our minds compose and process ideas, we feverishly created methods to apply the newly gained knowledge to innovate like never before imaginable. During initial work with a few big clients, we hit the wall again – BOOM. The early experiments showed that the participants created so many valuable ideas that it was impossible to capture the time [when ideas had been composed], and date volume killed our canvas-based model. With 25 people, it was easy to create 250 valuable idea snippets. If we included customers, we would run into the thousands. The only option to solve the problem was to build a computer model that could capture any number of idea snippets entered at any given point in time, including outside any brainstorming meeting, and include selected customers from around the world to contribute. Mid-February, when the earth seemed to stand still because of covid-19, we started our software development project. The first lines of code were written end of February. The early Beta (more an Alpha Version) was ready 6 months later, and a month later, we had the first two pioneer customers on the system. We knew that, when dealing with the brain, we are opening a can of worms. Today we know it isn’t just a can; it’s a full-size metal oil barrel. We realize we are at the beginning of an all-new era of cognitive technology.

Remember our first webinars?

We talked about the concept of Deep Innovation Design in January this year. We made the analogy to athletes and how they went through an amazing transformation. In just 50 years amazing superstars!

Today we are ready to rock innovators, managing their minds, like others their bodies.

Today we have a very exciting introduction

Our software team made huge leaps with our Innovation Design Software. It’s the very first Neuro-Ideation-based software helping innovation managers to stimulate creativity like never before imaginable. “BlueCallom” is our enterprise-grade Innovation Management System with a very advanced executive dashboard.


BlueCallom EXPERIENCE 2020

Now EXPERIENCE yourself, together with innovation managers from around the world, what Deep Innovation Design and Neuro Ideation can do for you, when used in a methodical way and when supported by technology. A six-week program, where you experience an entire innovation process from “where to start” to groundbreaking innovation.

If you are up to an amazing experience, where you learn more about innovation and innovation management than in any program before, join the BlueCallom Experience. Of course, it’s all online.  See more details and registration


Please reach out to us any time if you have any questions or we want to know more.

Hoping to welcome you online at “BlueCallom Experience” on August 24.

The end of an exceptional project, and the beginning of a new journey, BlueCallom.

In 2015 we asked ourselves: “how can we help startups in our accelerator to create a disruptive business model?” The initial response was – impossible. Impossible was all my life a ‘wake word’ triggering my mind like no other word. With first successes and countless questions about how we came up with all our innovative ideas, in 2016 we began to seek answers that go beyond ‘thinking big’ and ‘out of the box’. Our quest, finding out how innovative and disruptive ideas are created in our minds, has been overwhelmingly successful. The beginning of a new journey, BlueCallom. The project “BlueCallom” took unexpected turns and eventually an unexpected finish for all of us. Not only did we find amazing insights and made surprising discoveries, our work even resulted in an all-new business opportunity. BlueCallom became a methodology and eventually a software solution (SaaS). We even consider renaming the company Society3 into BlueCallom. The origin of the name BlueCallom has been shared already in the previous post. I want to thank a few exceptional people who have been part of this journey in different capacities: Dr. Matthes Fleck (Prof. for entrepreneurship at the University for Arts and Science, Lucerne, Switzerland, Marita Schultze co-founder of Society3, George Parish VP Sales Society3 Silicon Valley, Huong BK Holdings, Vietnam, Tobias Gunzenhauser, Yamo, Switzerland, Sandipan, Sonect Switzerland, two global enterprises that I hope to be able to name any soon, and many others who encouraged and supported us on this journey.

A new beginning

After we have transferred all our startup support activities into our foundation “World Innovations Forum“, the Society3 Website became actually dormant and was used to report about our quest. This quest was so amazing and the findings so overwhelming that we gave the site a new name: BlueCallom. Now we are proceeding with the company by sharing what we learned and providing tools (software) to easily apply the learning. Society3 is on its way to re-launch and morphs into BlueCallom, the digital augmentation of our two brain halves with a digital brain extension.

An almost infinite journey

Please join us in this new way of understanding how our mind is composing ideas in general and innovation in particular. It may help us to not only better understand how to innovate. It may help us understand how we can leverage the single most powerful tool, homo sapiens has been given by nature, that will continue to set us far above any machine: Our ability to compose billions of experiences to more new ideas than stars in our universe. 

How do you think innovatively? 

After 4 years of research, we found the answer to one of the most often asked questions: “How did you guys come up with all your innovative ideas?” One in particular, “How do you think innovatively? Tell me, step by step”. Four years ago we did not have any clear answer. Our answers were pretty much what all innovative minds would say, “Think big, think outside the box, think different, think bold….” but all these commands don’t even scratch the surface. They don’t say anything about how to think innovatively. And the only thing we found out: there are no tangible answers.

Nobody could Answer that Question

We took all our previous business ideas upside down, looking for clues. We found a few and when talking to other innovative founders we found some similarities but still no tangible answer to “how we think”. A year into it we found ways to create disruptive business models we were even beginning to teach it to startups with a surprisingly high success rate of about 50%. We realized that by looking at the behavior of the brain outcome we needed to truly understand how the brain is actually getting so amazingly creative and whether this apparently random process has at least some pattern.

Key to Extreme Creativity – There is no Creativity at all

Our first encounter with neuroscience was more depressing than anything else. Tons of arguments and discussions about brain damage, brain illnesses, and so forth. Almost giving up on that path we found Dr. David Eagleman, a neuroscientist from Stanford University talking about neural pathways, and how they connect and possible disconnect. For the next three years, we learned how the brain is not creating anything but composing new ideas based on previous experiences and previous experiences only. It became clear that homo sapiens is no creative and cannot “create” a single new idea. BUT – and that was the ultimate key to innovative thinking: All humans can compose new ideas by compiling them from past experiences. Hence our initial slogan: “Stop thinking outside the box – your innovative ideas are already inside”. Far more to learn than it would fit inside this blogpost.

Corpus Callosum (Callum)

One of the things we learned is how the Corpus Callosum operates in our brain. It sits deep below the two brain halves and connects both sides with approximately 200 Million nerve fibers (Axons). In this process, it also filters far-reaching “events” if it cannot see a meaning. While this is an important, energy-saving mechanism and in the past 300,000 years even a life saving protection, it may be an obstacle when coming to extraordinary and unique idea formation. Our 3-pound brain, by the way, is the most energy-consuming organ in our body. And if we stress it too much we notice: “Oh I’m brain dead now – or – oh my brain explodes….” In those moments we realize, it is giving up on us and wants to reduce energy consumption. But if we use it carefully and try not to overload it all at once, it provides an amazing service. It delivers groundbreaking ideas – Innovation – on the silver plate. Obviously, our understanding of the Callum is in a very early stage – but it helped us to get to a fundamentally different approach when it comes to innovation. AND – it gave our new solution its name: BlueCallom.

This is not quite our social style but the current situation requires a new discipline: Digital Interaction

All Program Digital

All our programs, workshops, seminars, our customer interaction, our support, and our customer meetings are 100% digital. All our upcoming online events are available HERE. Interested in our upcoming online workshops and seminars, you can visit the Innovation Management Academy Homepage.

Well Equipped 

We are equipped with very easy-to-use video conference tools, and also use the most simple ways of interaction via google hangout, Zoom, or Skype. Our active customers can reach us anytime on WhatsApp or messenger.

We have one Gigabit Fiber access to the internet straight from our office, use professional high res cameras and professional microphone settings to make the contact experience as high quality as possible.

The New Social

One experience we want to share: In the past few weeks we had far more client interactions online than ever before. Trying to set up a meeting, finally finding a convenient day and time, traveling holding one our meeting – one hour seems to be the global standard to speak with one another traveling back and so forth.

TODAY: “Do you have a moment?” – “Sure – give me 5 minutes” – “How can I help” – We have this and that issue … Ok ….”  15 minutes later, everything was done. And not next week or so but immediately.

For the time being – let’s take the situation as is, make the best out of it, and don’t let a tiny 0.3 micron in size virus take over too much of our life.