Related to the Deep Innovation Design Concept

The different innovation flavors and terms are confusing and oftentimes are only used to distract from an inability to innovate. But what is the meaning and how can you focus on genuine innovation.

Groundbreaking vs. Disruptive innovation

Those two flavors of innovation are rather close. Yet, when looking under the hood, there is a slight difference.


1) Disruptive Innovation assumes creating a new market that will eventually disrupt existing players in related existing market segments. Indomie noodles for instance created an all-new market in Africa. The automobile is another example of disruptive innovation, creating an entire market that displaced coaches and other transportation. On the one hand, the opportunity to create a new market is becoming smaller and smaller. On the other hand, disrupting existing markets is exponentially growing as most technologies or products reached an age that it is time to completely rethink what is out there.

2) Groundbreaking Innovation does not necessarily create a new market but breaks new ground in an existing market as well as possibly create a new market. Groundbreaking Innovation is always disruptive whether it is in a new or existing market. Tesla is a great example as the car market existed but is newly defined by Tesla. Same with Space-X. It existed and was developed by NASA and others, but was newly defined through disruptive technologies by Space-X. Apple’s iPhone is another example. The phone market existed but Apple disrupted that market with groundbreaking innovation, the iPhone. Groundbreaking innovation is always disruptive. Groundbreaking innovation is simply not limiting innovation to a specific case but genuine innovation in general. The personal computer did not disrupt the computer industry, even though it thought it would. Instead, it created an all-new computer market. Groundbreaking innovation addresses innovation needs to disrupt a market or create new markets. A nap cafe for a 20 min sleep for instance would not disrupt anything but create an additional and new groundbreaking business segment.

Groundbreaking innovation is not limited to new or existing markets. Radical innovation is similar to groundbreaking innovation but is focused on addressing existing markets.

Fake Innovation Flavors & their Risk

There are floating many more flavors of innovation such as gradual innovation, architectural innovation, and improvement innovation. Breakthrough innovation is described as an innovation from within a company that pushes something to the next level and can be considered similar to gradual innovation. These flavors of innovation are a big risk to innovation because all it is just an improvement. Gradual innovation, improvement innovation, or architectural innovation do not produce genuine innovation. Moreover, they bear a high innovation risk because they make those who are trying to innovate believe that the result is a type of innovation. However, if a competitor develops a genuine innovation, stays under the radar for a while, and disrupts that market segment, the fake innovation will implode immediately and the disrupter enters the market without any problem.

Most consumers cannot differentiate between innovation types and they do not care – there is no reason to even look at it. They chose the best product for them. With large business customers, it’s a bit different but still like consumers they are not impressed.  The financial market however looks more closely than ever before at what the innovation effort is, as they calculate valuation based on the long-term effects of innovation. Fake innovation is not only immediately uncovered, it leads to extra distancing from the brand because the company either does not understand what innovation is or purposely faking innovation. Both have very negative connotations.

Recommendations

  1. Stay away from using gradual, architectural, improvement, or other fake innovation types. It does not help in any way and is not really innovation.
  2. Ask yourself what would be a possible disruption to your business and how can you pre-empt a possible disruptive attack? The answer is simple: Be the one who moves first and don’t allow a position of following others.
  3. Learn more about ideation, deep innovation design, the innovation duality of brilliant ideation, and relentless execution.
  4. Develop an innovation strategy that addresses the terminology, how to achieve innovation, c-level empowerment, team composition, budgets, and more.
  5. Reach out to the BlueCallom team and ask for free advice or even better participate in a free Innovation Readiness Assessment.

 

Innovation opportunity for enterprises. What worked for startups can now also work for enterprises. Even the innovation process would be the same. And purpose and reasoning should be the same too. The only difference is the leadership structure. And that requires a new understanding of what actually makes the difference between the two company types today.

No – it has nothing to do with size or capital, And yes both are driven by human beings.

Over the past four years, we learned so much about the difference between innovation in corporations and in startups that we today realize: Enterprises had not even a chance to be innovative even when acquiring a startup.  The full details can be downloaded as a Whitepaper

HOW ARE INNOVATIVE IDEAS CREATED
When thinking of innovation it is most helpful to understand how homo sapiens is performing the creation of innovative ideas. Without knowing how innovation is done, it is hard to manage the process and innovation remains to be a process. The key learning is that ideas are composed by our neurons from past experiences. There is no mechanism that just “creates” ideas.

INNOVATION PURPOSE
Without exception, the most innovative solutions were created in an attempt to solve a problem. Random experimentation and hoping to find a great idea never led to groundbreaking innovation. Innovation is an outcome – it cannot be a desire.

RETHINKING INNOVATION
When we know how innovation is created, we can request certain results, request to provide insights, and measure and manage the effort. Most importantly executives know what they are asking, even where and what to innovate.

INNOVATION READINESS
When you know the “what and how”, you can make sure that your business is ready to innovate in the first place and prevent unnecessary costs and delays.

INNOVATION MANAGEMENT
After all – innovation management can be performed like most other mission-critical activities, teams can be selected in accordance with the requirements and tasks and results become predictable and timely.

INNOVATION FINANCING
Successful innovations consumed more than $100 Million in funding, some reached into two-digit billion-dollar investments. Obviously, this is done in stages and in line with progress, KPIs, and timelines. Comparing it with a $500,000 startup would be a huge mistake because that was only their starting point.

FOLLOWING IS NO INNOVATION
Obviously, you can catch up with the market to survive. But the financial market will recognize it accordingly. A follower will not beat the innovator – not on the market cap.

RELENTLESS EXECUTION
Innovation is one of the intellectually most demanding jobs. Not only does it take 100% focus, it also requires relentless execution and the motive to do so. The Innovation Culture, team selection, and motivations are the ultimate driver of successful innovation.

The BlueCallom Deep Innovation Design method was modeled and shaped based on all the findings from our research and our own experiences, building 4 innovative businesses and helping hundreds of startups to get there too.

Whitepaper Download here.

 

 

Neuro Innovation – How ideas get created

Neuroscience had the single biggest impact on our modern understanding of innovation, in particular Neuro Innovation. One key aspect is the realization that ideas don’t come randomly and there are no “magic ideas out of the blue”. The brain composes ideas from past experiences and those compositions represent the power and the limit of our creativity.

Linear vs. Lateral

Your innovative brain thinks lateral. Your logical brain thinks in linear processes. That’s why almost all business tools are built in a linear manner – step by step.  But in recent years one business process has sneaked into our business life: INNOVATION. Yet, this creative process is still handled in a linear way: step by step. For instance “Empathize”, “Design”, “Ideation”, “Prototyping”, and “Testing”.  To make it more flexible, iteration is part of the process but that is still between modules and still not lateral.

Every idea ever created

Knowing how the brain is actually composing, processing, and fine-tuning ideas, has a profound impact on any type of innovation management process. Today, we know that every idea ever created, was a composition of past experiences. Our brain cells or neuron cells can not create any new idea from scratch. We also know that brainstorming has never created a single disruptive business model. We know that disruptive innovation takes on average 6 weeks to create. It will not happen on any hackathon weekend.

Deeper insights are provided during the education programs of the BlueCallom Innovation Management Academy.

Let us now explore the 10 things that change with Neuro Innovation.

1) Lateral Thinking

The good news is that we do not need to train anybody with lateral thinking. It is an integral part of our brain’s superpower. All we need to do is creating awareness of what exactly lateral thinking is and how it behaves. Simply speaking, instead of looking at things in a linear process (step by step | learn and repeat), we look at things in parallel and don’t repeat or iterate until it works. When you drive a car you steer the car, look at the street, once in a while in the rear mirror, on the speedometer, hear music, keep an eye on the remaining fuel, look at the scenery – all at the same time. Your conscious, sub-conscious, and motoric minds, work all in parallel. When you watch movies, you follow the story, wonder if certain things are possible, manage emotions, listen to theatrical music, and more.  When you THINK – any thought – you do that in parallel. When you “create”, meaning build and craft anything your brain works many tasks in parallel. Lateral thinking is a very fast back and forth of thoughts, verifications, and more.

Innovation is taking lateral thinking to perfection.

Attempts to make innovation, in particular ideation, a linear process is a perfect way to kill the outcome. The major episodes in the innovation process are linear and one builds on top of the other, but within the episodes, lateral thinking is the way to go. And one group of humans does it pretty well: startup-teams.
Creating a lateral thinking environment.

2) What should we innovate?

Instead of watching competitors – a far more effective way to innovate is to watch customers. The first question an innovation team should have an answer for is where and for whom they innovate. We know that disrupters could come from anywhere and can change the way an industry segment does business in just a very short period of time. But there is absolutely no magic involved. They simply found out what the respective audience has trouble with – whether they can articulate it or not. So why not do the same for your business? Moreover, you sit right in this market. The best way to find out is to conduct very specific research in your market. No questionnaire and no interview with countless questions. Just a well-guided casual conversation.
Creating leaders not followers

3) Innovation instead of improvement

instead of settling with improvements – focus exclusively on disruptive innovation. In our research, we discovered that the only difference between searching for a disruptive innovation versus settling with an improvement is the time and the way we interact with our brains. So there is no reason to accept an improvement if you can get to disruptive innovation. The first step is to get rid of brainstorming. While brainstorming was a great first step in leveraging the brain in the ideation process, it produced only very obvious ideas. And instead of hoping for a great idea that may strike you like a lightning bolt – our brain is able to get to amazingly disruptive ideas over a sequence of sessions that stimulates new and different searches. The final composition with a highly diverse team can be reached in 4 to 8 weeks of very specific exploration tasks.
Getting truly creative literally and laterally ;) 

4) Leveraging thousands of ideas

Instead of selecting one or only a few ideas from brainstorming – Neuro ideation produces thousands of ideas and idea pieces during a project. You will want to use them all – and you should. A complete disruptive innovation concept has never been just a single idea. Aggregating thousands of inputs including idea pieces, opinion, customer feedback, and research data can no longer be managed with colorful stickers and whiteboards.  You will need computer power to capture all the data, rate and rank them, sort and store them, and finally, analyze them. Looks like work but billion-dollar businesses do not come for free.
Creating full concepts not only ideas

5) In-market idea validation 

Instead of random experimentation in a lab – validate the “idea-success-fit” in your market. There is no better validation than exploration sessions with future clients. The added value of having your audience not only help validate the idea but also help shape it to the real-world application is priceless. To this point, there was not wasted a single penny in prototyping, experimentation, or testing. And please do not fear that somebody can steal your idea. Only weak and obvious ideas can be stolen. Little improvements can easily be stolen, so keep them for yourself – but please do not call them innovation.
Not wasting time, nor money

6) Innovation comes with team diversity

Instead of working only with experts – assemble a highly diverse innovation dream team. Having more of the same experience is of no value in innovation. But having a greatly diverse team brings far better results than the best expert team in the world. Experience diversity is the new order in innovation. On top of all, involve your customers and business partners in the process.
Producing the best possible outcome

7) Market born products

Instead of building prototypes and testing them in labs, use a unique “market born” product design method.  A Minimum Viable Product (MVP) that shows only one feature is more important than a shiny but mediocre improvement. There is no lab that can compete with real user experiences. A lateral collaboration model with your customers and early adopters is bringing you more insights faster than any internal team ever can.
And still – no funding needed so far

8) Innovation financing

Current estimates show that 90% of innovation projects won’t make it to get funding. And the more innovative and disruptive a concept is, the less likely the approval to go forward. This, theoretically insane behavior, stems from the way disruptive ideas get perceived. In particular, finance people are conservative thinkers. Therefore, at last, one finance person should be part of the innovation team. Collaboration with the finance department on a bi-weekly cycle is highly suggested. Also here, neuroscience is an important guide on how to involve the executive bench in innovation projects to prime their thinking with what you are doing. Keep in mind that the next billion-dollar product line will need maybe a 100 million and more investment over time. To get such a financial commitment, the innovation management system must provide an extraordinary set of data to be able to defend an innovative concept. The fifty most innovative businesses from the past 20 years consumed more than $500 Million in funding before they became profitable. And investors worked with the management team on a weekly or monthly basis.
CFOs need relevant financial data – and learn to be an investor

9) Innovation to market

Instead of conventional market introduction, leverage neuroscience to select perfectly matching early adopters for creating a successful path into global markets. Innovative products will NEVER be purchased by 75% of your customer before the first 5% of early adopters got very excited. Most industry segments fail to innovate even with extraordinary solutions because they never had to do this in the past 20+ years. When IBM decided to go with an innovative computer into the market, they created a completely autonomous company: the “red IBM” but still did not manage to really scale it.
What every startup does due to the lack of a customer base

10) Executive level reporting

Executives need to understand every process in an enterprise – no matter what. And the way this is done today is simply through data. The Deep Innovation Design process, when run with the corresponding software provides on average 25,000+ data points to analyze and feed an entire KPI framework. When moving from LINEAR to LATERAL thinking and corresponding methods, we gain an incomparable amount of data. The data ranges from real-time budget consumption along the way, various timelines such as Time-to-Innovate TTI, Time-to-Validation TTV, Time-to-Market TTM, and ROI data that may be even dynamic based on the progress. The data also deliver qualitative data such as Ideation-Network data measuring the degrees of ideation connections and ideation stacks as well as quantitative data like idea contribution volume, contributor network size, or idea validation levels and volume, and more.
Neuro innovation and lateral thinking are the two keys to profoundly different innovation data.

10 things that change with Neuro Innovation

All in all, some of the topics in Neuro Innovation have not even been part of the conventional innovation processes, so that means no change, only additional learning. In other words, we don’t touch existing neuro pathways but help build new ones. Summarizing the new ones:

  • What should we innovate?
  • Innovation Financing
  • Innovation-to-market

Neuro Innovation is a key factor in ideation, idea validation, innovation financing, and innovation-to-market processes.

Deep Innovation Design Training

All the above is part of a new, one-week training: Deep Innovation Design Champion starting Feb 22
See the full program here:

https://bluecallom.com/bcdm-training/

Innovation is no serendipity – Earth is no disk. :)

 

The name Deep Innovation Design Training indicates the difference: DEEP. Far deeper than any other innovation method so far. And instead of being more complicated, the Deep Innovation Design model makes innovation actually more easy and far better to manage, finance, and execute.

Uncovering why truly groundbreaking innovation was so hard and so rare:
1) Not really knowing how innovative ideas can be created.
2) Then, being forced to random experimentation, pivoting, and failing.
3) Not realizing that the relationship with users holds one of the most important keys to innovation.
4) Therefore, not really knowing what the ideal innovation team composition should look like.
5) Failing to create a robust, market-based concept validation.
6) Lacking the skills to present groundbreaking concepts for c-level approval.
7) The first 6 items makes it nearly impossible to create KPIs that allow creating a genuinely manageable process.
8) Mistakes are resulting in a large portion of projects being dismissed
9) And if not, disaster strikes when the go-to-market strategy started with the usual top customers due to lacking the understanding of early adopter dynamics.
10) As a result, corporations are failing to create disruptive innovation in 99% of the cases and settle with improvements or copying the new leaders.

Immense knowledge explosion in neuroscience has led to a new understanding of how ideas get created. This advancement resulted in innovation management processes, KPIs, and IMS systems. You can learn it all in the upcoming Deep Innovation Design Training.

Education leaders from the University for crafts and arts in Lucerne helped design the Deep Innovation Design Champion Training.

Here are the core elements of the one-week online training with live instructors.

1) Innovation Opportunity Discovery

Innovation Opportunity Discovery - BlueCallom Method Instead of random idea development, countless experimentations, and other activities, we developed a targeted innovation opportunity discovery method that involves customers and the market in general to the degree that has never been done except by highly innovative startups. It involves counterintuitive yet logical steps to observe the market and analyze the highest potentials and risks to get disrupted.

2) Innovation Strategy

Innovation Strategy - BlueCallom Method With the results of a targeted Innovation Opportunity Discovery, a team can craft an Innovation Strategy for the first time. You will describe the innovation strategy goal, who you will innovate for, budgets and resources, and the anticipated outcome.

3) Innovation Dream Team Assembly

Innovation Dream Team Assembly - BlueCallom Method Once a direction for the innovation is discovered, and a strategy is created, we can assemble an innovation dream team that looks different than 99% of all corporate innovation labs, centers, and teams.

4) Needs and Dreams Analysis

Needs and Dreams Analysis - BlueCallom Method The first step of such a team is to identify the needs and, most importantly, the DREAMS of their customers’ users. Getting to the customers’ dreams is not exactly an intuitive process, but Neuroscience is also here was extremely helpful.

5) Neuro Ideation

Neuro Ideation - BlueCallom Method Conventional brainstorming, stickers, and whiteboards have been the most sophisticated tools we had to let our brain spit out ideas. After understanding how ideas get processed, it was a shocking realization that those ideas were always exciting but never even nearly innovative – rarely if a major improvement. The human mind is the most complex object in the known universe but also the most effective. Knowing how ideas get composed from past experiences, how they get started, and composing new ideas changed everything. No drugs, no special training. It’s all about experiences, the right team, the right inputs, and the right details. Neuro ideation leads to a super logical process that we never need to understand in all details but in its behavior.

6) Disruptive Business Model Development

Disruptive Business Model Development - BlueCallom Method Disruptive technology, products, devices are the classics and rather fast to emulate. Disruptive Business Models a difficult to copy and, in connection with disruptive technologies and experiences, almost impossible to catch up. See Amazon, Apple, Google, IKEA, Microsoft (never invented anything), Tesla, and others. It’s clearly part of the innovation development process.

7) Market-Based Idea Validation

Market-Based Idea Validation - BlueCallom Method Instead of testing the product and showing it to a small group of insiders, fearing the competition could copy it before it is out, make massive in-market validation. Never use an agency for that. The innovation team needs to get out and ask roughly 20 – 30 clients in a personal interview. A team of ten can easily get feedback from 250 people. Part of the trick is the selection of the interviewee. Ask highly visual and vocal people, who you find on the web, in your support department’s records, and so forth. A methodical process and carefully crafted the questions – no more will do the magic.

8) Staged Innovation Financing

Staged Innovation Financing - BlueCallom Method Probably one of the most strategic acts of the entire innovation process. While startups may sack in a hundred million or more, how will you get the funding from your CFO? How can you convince an executive who perfected cash management, profitability, capital expenditures, and market cap – to make substantial investments into a future they cannot see. The “Staged Innovation Financing” model helps far beyond the monetary aspects but took a deep dive lesson from neuroscience. It explains why somebody not actively involved in a genuine innovation process will under no circumstances approve a substantial investment in groundbreaking innovation unless you use a methodical path, making them part of the process despite their busy days. An estimated 95% of corporate innovation projects fail because of that.

9) Prototyping Market Born Products

BlueCallom Prototyping Market Born ProductsDue to brain wiring as experts and their training, top-of-the-line engineers cannot release premature products. This is an extremely costly problem that needs to be solved. Most successful products are born and improved in the market and completed during approximately six months of market testing. Market side advocates can provide priceless support and invaluable insights.

10) Innovation-To-Market

Innovation-To-Market - BlueCallom Method Usually are new product generations, or even new products are presented to the biggest customers first. The more disruptive a product is, the harder it is to get large businesses to accept those innovations. Is it an indication that the innovation is not good? Wrong. The audience is not good for groundbreaking innovation. Any groundbreaking innovation ever brought to market took at least 3 years to gain adoption and 5 to 10 years to become mainstream.

11) Global Scaling

Innovation Scaling Globally - BlueCallom Deep Innovation Design TrainingAfter the first two or so years in the go-to-market process need to scale. Audience expansion, geographic expansion, production scaling, sales and marketing scaling and diversifying to different audiences, financial scaling, growth financing, and so forth. THIS 11th EPISODE determines if INNOVATION is happening. It is the ultimate milestone of the innovation dream team, most likely in its 5th year of the project.

12) Innovation Continuum

Innovation Continuum - BlueCallom Deep Innovation Design TrainingEven the most innovative companies fail to continue their innovation journey. Cisco is still making most of their money with communication devices, Intel with their silicon-based chips, Mercedes with their combustion engine based automobiles, Google with search, Facebook with their social network, Uber with taxi service operation fees, and so forth. There is no “we wait until we get there” innovation culture, operational guidance, financial structure, team spirit, take years to enter into an “Innovation Continuum

.”

 

Management, KPIs, and Goals

With a detailed and methodical process, innovation turns from random experimentation to a measurable and manageable process. A strategic effort calls for a goal and milestones. All that is now possible, and you can experience it in the Deep Innovation Design Training.

1) Goals: 

Most likely, one objective is a competitive advantage. But the hard goal needs to be the return on investment and profit contribution. Obviously, there may be a whole series of other strategic goals and objectives.

2) Key Performance Indicators include:

Time Management:

Obviously, trying to manage anything the factor time is one of the most critical factors. Time to complete certain project episodes, execution time compared with others and so forth. The factor time is part of a series of KPIs.

Time to innovate:

The Time To Innovate TTI is one of the strategic KPIs. It’s important to know how fast can a team get to innovation. The start and the endpoint are critical to be defined so we can measure that time span. We calculate the TTI in days from the initial “Needs & Dreams Analysis” to the market-based “Idea Validation”. It’s also important to define innovation as a disruptive or groundbreaking innovation. Everything else would be an improvement.
Benchmark for a good TTI: 6 weeks

Time To Market:

The Time To Market is the time between “Idea Validation” and first revenue during the “Innovation-to-Market” episode.
Benchmark for a good TTM: 6 months

Budget Management:

The way a given budget is used over time between Innovation Opportunity Discovery and first revenue in the market. Then from first revenue to scaling, being in at least 20 countries and 5 continents.

Financing stages:

Staged Innovation Financing is a process that manages financing from Innovation Episode to Episode until the team presents to the CFO. In the meantime, the team will present each stage in a 3-minute online meeting.
Benchmark for a good initial budget is $50,000  plus the salary for a team of 8 to 12

Innovation contribution:

Measuring the number if innovation relevant ideas, research facts, and work inputs
Benchmark for a good TIC value: 1,200 (contributions)

Degree of innovation confluence:

Measuring idea composition based on team inspiration from other members. They share who inspired them. Data show the Idea Confluence Factor ICF learning how well a team builds on each other or works in isolation. The Individual Ingenuity Driver IID shows the key driver and possible dominance.

Innovation Progress States:

Measuring the progress from episode to episode as an IPS (Innovation Positioning System) over the typical 12 episodes. Average Mean Time Between Episodes MTBE
Benchmark for a good MTBE: 2 weeks

Innovation process data consolidation:

Average corporations run between 50 to 2,000 innovation projects, distributed across the world. It’s important to consolidate and compare all the data to help teams improve and share their experiences to advance their innovation processes.
Consolidation is important to see the overall effort, overall budgets, overall cost, overall team sizes, overall ROI. For comparison purposes KPIs including TTI, TTM, Budgets, TIC, ICF, IID, and MTBE.

With a Deep Innovation Design Training,
Innovation is no longer serendipity
but a highly strategic and intelligent process!

You may want to explore the BlueCallom Innovation Management Academy.

 

The end of brainstorming – it never led to groundbreaking innovation.

This post was inspired by a direct question for me on Quora. Over a year ago, I was asked a similar question.

Question: “How do successful companies manage the influx of ideas and choose top-notch ideas for inventing new products?

The answer “forced” us to build the first Neuro Innovation Management Software, BlueCallom! We realized it will be the end of brainstorming.

The end of brainstorming - opening up to an all new perspective

Hubble-Telescope Credit: Nasa

A loaded question. Almost like “how do we deal with the size of the universe and select where we want to do research?” We had amazing telescopes – but thinking outside the planet earth and building Hubble was a major breakthrough in many ways.

Answer: The influx of ideas and its selection.

Who says we have to make a selection? Think Hubble – look from the outside. We have to realize that all disruptive businesses we come across were built from pieces of ideas. If we select only a few – it will probably never survive just because we limit ourselves. More detailed questions needed to be answered:

Do we really know how to create a disruptive idea?

Once I realized that I couldn’t answer the following question: “How do you determine if there is an innovation at the end of the process?” we ended up building a Hubble for Innovation. We needed to leave the comfortable sessions, talking about thinking outside the box, thinking big, bold, open blah blah blah… and find our Hubble – Neuroscience.

The pictures we saw were more than spectacular!

We took the ideation process even further and deeper and stimulated an avalanche of idea pieces. In one project, we worked with 25 executives of a large airline, producing 25 x 30+ idea pieces = 750 idea pieces in one process (2 weeks of Neuro Ideation). Since we wanted to assess all ideas and use as many as we could, we ended up needing the computer and a few algorithms to help sort and rank it. Another project consisted of 600 managers from a large pharmaceutical company. We estimated that we aggregated roughly 18,000 idea pieces, of which we also want to take as many as we could. We had to admit, neither our idea collection mechanism nor our algorithm would be good enough for that task; so we decided to build a “machine” (software) to run the show.

Building “OUR” Innovation Hubble

There is no way I can describe all our insights from Neuroscience. However, our core discovery was: “Every idea ever created by a human being, was composed of past experiences.” Meaning we can’t “create any genuinely new idea.” In other words, hoping for ideas to compete in the innovation race is like dancing around a fireplace and hoping for rain. But that is what innovation labs do today.
The day we began to question all that, was the day we realized that innovation could be a logical, manageable and highly success-oriented process.

We’re almost there – currently beta testing. First, “self experiences” almost killed us, putting our own long-term vision on its head. It was even beyond our own expectations.

Neuro Innovation Management and the end of Brainstorming

1) No more limitations – The end of Brainstorming

Don’t limit your golden nuggets (ideas) because we all have been conditioned to a process called “Brainstorming.” While brainstorming was a great start, it never created groundbreaking innovation, and today we know why. Get your team from Brainstorming, yellow Post-Its, and whiteboards to a deep dive into Neuro Ideation. The depth of your ideas will be as different as the depth of the view from Hubble. Instead of ending a brainstorming session with a few “best ideas” leverage them all. Instead of making brainstorming the core of your ideation process, give your brain time to take a deep dive into past experiences, and come up with far more relevant concepts. Neuro Ideation is a two to three-week process and requires a needs and dreams analysis with your market to be prepared. The results will be stunning no matter how creative you may think you are.

2) Tools for things we can’t handle

Remember that we all built tools to overcome our physical limitations. So we need to build amazing tools to extend the limits of our idea process. It brings a truckload of valuable idea pieces. And when we think in that direction, it opens up a whole universe of innovation relevant aspects. We call it Deep Innovation Design.

3) Never forget the innovation purpose

You need to ask yourself some of the old questions: “What problem do you want to solve? Who do you want to innovate for? What value will you provide? 100% of the answers to those questions come from our customers. With Neuro Innovation Management, we can stimulate groundbreaking Innovation on Demand. Our “Innovation Hubble” already showed us pictures that we couldn’t imagine seeing before. We eventually realized that we have to start every innovation project with an “Innovation Opportunity Discovery” project.

P.S.
We feel like Pythagoras when he explained that earth is no disk – when we say “Innovation management is no serendipity,” declaring the end of brainstorming and the beginning of a logical, manageable innovation process.

I hope it gives you some inspiration.

In a recent research project, interviewing or discussing the entire innovation process in mid-market to global enterprises,  we found a high concentration in 7 areas of counter-intuitive behavior or innovation traps. We have been aware of 5 of them but No. 2 and 7 were also new to us. We will continue expanding our research effort to determine more innovation traps and what you can do.

1) RESEARCH TRAP

Having trouble analyzing your market to discover real innovation opportunities or risks to get disrupted?

STATUS QUO
Today we ask questions hoping to hear that our customers tell us what they need and how you can improve. We ask far too many questions. The results are at the very best improvements for the here and now – never innovation.

WHAT YOU CAN DO
Using a methodical approach for a needs & dreams analysis leads to current and future visions. There are only two times one question. What is the best possible product for you? And in a different interview another question about their dreams. Then it’s all about the analysis of that two times one question.

2) EXPERTS TRAP

Are you still working with innovation teams that are loaded with experts and only a few market-facing minds?

STATUS QUO
The majority of innovation labs are assembled with top experts. If you add more, you get more of the same but it is impossible to get to groundbreaking innovation.

WHAT YOU CAN DO
Assemble a highly diverse Innovation Dream Team with carefully selected talents – not skills. It’s all about intelligent team compositions.

3) BRAINSTORMING TRAP

Are you still using yellow post-its, whiteboards, and brainstorming as your top ideation tools?

STATUS QUO
Ideation is done in one, two, or three brainstorm meetings. But our brain is not releasing deeply rooted groundbreaking innovations. Because it is structured to work very differently.

WHAT YOU CAN DO
Learn all about Neuro Ideation, how our mind composes thoughts and ideas, and how we can stimulate it to release amazing concepts in just a few weeks – yes, it isn’t just a brain dump.

4) CREATIVITY TRAP

Do you feel you are super creative only the infrastructure and organization are not up to par?

STATUS QUO
The majority of innovation center members reported that they feel they are exceptionally creative but are limited by the organization, infrastructure, or otherwise.

WHAT YOU CAN DO
Review the degree of impossibility of the idea and conduct a methodical market validation. You will know in just two weeks if organization and infrastructure are the biggest limitations. In most cases, it is a natural misperception.

5) APPROVAL TRAP

Struggling with getting your executives to finance and approve disruptive innovation concepts?

STATUS QUO
In particular, the most innovative ideas fail to get attention, financial support, and approval from the executive teams.

WHAT YOU CAN DO
When learning about Neuro Ideation it becomes obvious why most disruptive ideas get initially rejected, no matter from whom. “Experience Transmission” is part of the staged Financing Method.

6) EXPERIMENTATION TRAP

Are you still believing that experimentation, pivoting, and prototyping will unfold all of a sudden a magical innovation?

STATUS QUO
The idea that experimentation, pivoting, and rapid prototyping is a preferred innovation method. Fail and fail fast to try as much as possible. If we don’t know how our mind composes ideas, it is our only way to move forward.

WHAT YOU CAN DO
Build your target innovation on the needs and dreams analysis, compile the inputs, and conduct Neuro Ideation sessions, involve the management in all episodes. You will experience an unimaginable logical result that is fundable without random experimentation.

7) THE GUESSWORK TRAP

Are you still HOPING you have a great idea, HOPING your customers will like it, HOPING you get the funding, and HOPING it will be a success?

STATUS QUO
The act of innovation is largely built on hope. Even though nobody would actually admit it.

WHAT YOU CAN DO
Think through the entire innovation life cycle from finding out what and where to innovate all the way to bring such innovation successfully to market. Explore the Deep Innovation Design model. You may notice that the Neuro Ideation method has a far-reaching influence on all facets of the Innovation Life Cycle.

 

Obviously, you can manage the “Status Quo” with a project management tool. But isn’t that making something dysfunctional even worse and you can get caught in one or more of these innovation traps? Prior to founding BlueCallom, we did that too – and despite the love and energy for innovation, the process never really excited us. We just didn’t know why.

After learning a lot about neuroscience and how ideas are composed in our minds, we created the neuro ideation method. Little did we know that Neuro Ideation is changing the entire Innovation Life Cycle and unfolds all of a sudden a logical, natural, and manageable innovation flow.

Hope it was insightful.

 

A billion-dollar innovation is not done with a few brainstorming meetings.

We started with a big problem (see history below) and have the vision to develop technology for innovation teams to innovate like never before imaginable past brainstorming. Now we are ready to go.

Ready to Callomize

On Wed, Oct 15, we introduced our “Neuro Ideation” methodology. On Tue Nov 24, we will open up for Beta Teams to start beta testing the system and build groundbreaking innovations. The beginning of an amazing journey.

 

A billion-dollar innovation is not done with a few brainstorming meetings.

There is no free lunch and no brainstorming. And thinking 30 days to get rich isn’t helping you either. There is no known highly disruptive startup that got to their initial concept, product, and market validation in a heartbeat. And there has been no disruptive innovation from larger enterprises in the past 20 years.

Innovation Management Software

Unlike conventional processes, where brainstorming plays an important role, we changed how to interact with your computer by helping you move from linear thinking to lateral thinking. You may already know from design thinking that iteration is a big part of the process. On our multi-user digital canvas, you see the facts, research, market data, or other given or provided information on the left-hand side –  right across your logical brain hemisphere. You see your creative responses and constructs, answers, or activities to your right, across your creative brain hemisphere. And the middle field, i.e., Field-9, is the “negotiated summary” or initial outcome. Very much like the brain halves exchange and negotiate information via the Center Callom (Corpus Callosum). Going further down, you find the execution of relevant information. When you start, you will possibly find it odd that everything is so small and so much information. Over time, however, you will not want to go back to lists of data where you need to go back and forth in that linear order. It takes a bit of mind training to get familiar with it, but your thought process will not only become much faster but less distracted. You will start innovating and experience less brainstorming.

Innovation is a highly unique process.

Hundreds of thousands of innovative concepts get turned down every year by CFOs in corporations or venture investors by startups. My blog post, “The Initial Value of an Idea is Zero,” is one of my most read blog posts.  And that addresses one of the biggest counterintuitive aspects of innovation. Why spending so much time on ideation if the value is initially zero. And since many executives know that the value is created in the execution, the ideation process became a second-class citizen. If we look at the full scope of the Innovation Life Cycle below, you will realize that many steps look like ordinary business activities like producing a prototype or go to market and scaling. But there is a reason we added them to the methodology toolbox of the “Deep Innovation Design” model.

Each of the steps that are supposed to make an innovation successful is profoundly different relative to bring an improved product to market. Market validation is not done when a prototype is created but before any penny is spent building one. Why? Because you can build a prototype of an existing but improved product, and it becomes quickly obvious if it will work or not. Not in the innovation space. With your next-generation product, you go obviously to your biggest customers first to get this massive initial volume you need to support the massive production line you have. There is no way to do that successfully with groundbreaking innovation. To gain fast access to global markets, you will probably need very different and far more creative ways to enter the markets than the growth strategy from existing improved products. On the other hand, scaling seems to be not a big deal in your existing production environment. The scaling of groundbreaking innovation is fundamentally different because your initial customer base of early adopters is by order of magnitude smaller.

The Deep Innovation Design process superseded any current innovation processes by its width of the end-to-end innovation lifecycle and the depth of the neuro ideation method.

Innovation Financing

Yet another big challenge is to get funding for an innovative project. You may get paid to innovate, but the innovation will not materialize. Or, as a startup, you build an amazing opportunity, but investors turn you down. Why is that? There is a multitude of reasons, but most have to do with “communication.” It’s an interesting pattern that most highly innovative businesses did not get any funding when they started. Google was not given the tiniest chance, yet the became the global leader. Salesforce had to initially bootstrap for the longest time to get of the ground with funding. Two of my companies are the same. The simple answer is:  any groundbreaking innovation is challenging to understand and hard to believe in becoming successful. Only now, when we understand how we compose ideas, going far deeper into our minds to answer, we know how difficult it was to cross the chasm of the obvious ideas and get to the impossible ideas and back to something we can start realizing. A CFO or investor needs to be taken on the very same journey to understand the concept AND its importance. Without a diverse innovation team, this is virtually impossible.

Ready to rock

We are exceptionally excited to open up the door for beta users to join us, help us shape the future of innovation, maybe even the future of learning, thinking, communicating, and a future of human collaboration. Please consider joining our Neuro Ideation intro on Wed, Oct 15, and if you like to beta test BlueCallum com to our beta test webinar on Tue Nov 24.  Or simply get in touch with us at any time. we would love to explore what YOUR ideal way to innovate would be.

P.S. History

Interestingly, we are a groundbreaking innovation in itself. 2016 we began to help startups methodically create disruptive business models. In 2018 we went deeper into how groundbreaking innovative ideas were created with little to no findings. The entire Internet could not provide an answer – we hit the wall, BOOM. In 2019 we ran by accident into some eye-opening presentations and talks from neuroscientists about how our neural system processes experiences and associates those experiences with each other on the fly. That it helped them to solve all kinds of brain illnesses was less interesting for us. But we found a way to apply those discoveries in the research to find out how innovation is created. After our amazing discovery, how our minds compose and process ideas, we feverishly created methods to apply the newly gained knowledge to innovate like never before imaginable. During initial work with a few big clients, we hit the wall again – BOOM. The early experiments showed that the participants created so many valuable ideas that it was impossible to capture the time [when ideas had been composed], and date volume killed our canvas-based model. With 25 people, it was easy to create 250 valuable idea snippets. If we included customers, we would run into the thousands. The only option to solve the problem was to build a computer model that could capture any number of idea snippets entered at any given point in time, including outside any brainstorming meeting, and include selected customers from around the world to contribute. Mid-February, when the earth seemed to stand still because of covid-19, we started our software development project. The first lines of code were written end of February. The early Beta (more an Alpha Version) was ready 6 months later, and a month later, we had the first two pioneer customers on the system. We knew that, when dealing with the brain, we are opening a can of worms. Today we know it isn’t just a can; it’s a full-size metal oil barrel. We realize we are at the beginning of an all-new era of cognitive technology.

Remember our first webinars?

We talked about the concept of Deep Innovation Design in January this year. We made the analogy to athletes and how they went through an amazing transformation. In just 50 years amazing superstars!

Today we are ready to rock innovators, managing their minds, like others their bodies.

Today we have a very exciting introduction

Our software team made huge leaps with our Innovation Design Software. It’s the very first Neuro-Ideation-based software helping innovation managers to stimulate creativity like never before imaginable. “BlueCallom” is our enterprise-grade Innovation Management System with a very advanced executive dashboard.

 

BlueCallom EXPERIENCE 2020

Now EXPERIENCE yourself, together with innovation managers from around the world, what Deep Innovation Design and Neuro Ideation can do for you, when used in a methodical way and when supported by technology. A six-week program, where you experience an entire innovation process from “where to start” to groundbreaking innovation.

If you are up to an amazing experience, where you learn more about innovation and innovation management than in any program before, join the BlueCallom Experience. Of course, it’s all online.  See more details and registration

 

Please reach out to us any time if you have any questions or we want to know more.

Hoping to welcome you online at “BlueCallom Experience” on August 24.