FOR IMMEDIATE RELEASE

BlueCallom to change innovation landscape with AI, Genetic Computing, and Neuroscience

NOVEMBER 25, 2020 (Lucerne, CH) BlueCallom ™ today announces its official launch as a Neuro Innovation Management software company. The organization’s vision is to provide groundbreaking change to innovation effectiveness and innovation economics. According to a UNESCO report, the investment in R&D has grown to $1.7 Trillion, with further growth by 2030. BlueCallom pioneered a neuroscience-based solution, challenging conventional ways of innovation, including brainstorming, working with paper stickers, random experimentation, expert-dominated innovation, and R&D.

By applying knowledge from recent neuroscience discoveries, we transformed innovation into a highly effective, far less costly, and manageable process,” said Axel Schultze, Founder, and CEO at BlueCallom. “A new understanding of the neural process in our brain opened unexpected opportunities.” BlueCallom offers software to help global innovation teams identify innovation opportunities, collaborate, ideate, validate ideas, prepare for innovation financing, and bring their innovation into global markets. As a result, teams are more efficient and able to generate a return-on-investment faster than previously capable.

The company aims to solve three major innovation problems: 1) lack of disruptive innovation, by providing a Neuro Ideation method to achieve groundbreaking innovation within less than six weeks in 85% of all attempts; 2) the struggle innovation teams face to launch innovations in global markets, by providing a comprehensive innovation management solution with a unique innovation-to-market method; and 3) lack of manageability, by providing executives with a dashboard to track innovation projects in real-time.

BlueCallom’s software is currently in beta-test with several early adopter firms, including a pharmaceutical company, a technology company, and a university. The software is presently available for enterprises and governments and the company expects it to be available for mid-market businesses in 2021. For more information, please visit bluecallom.com and find the company on social media @BlueCallom.
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About BlueCallom AG
BlueCallom’s vision is to leverage neuroscience for a groundbreaking enterprise-grade innovation experience. The cloud-based Neuro Innovation Management software empowers innovation teams to create lasting value through a new innovation life cycle, involving opportunity exploration, collaboration, ideation, idea validation, financial reasoning, and global market entry. Executives get consolidated innovation progress data in real-time. BlueCallom’s Deep Innovation Design model allows for collaboration with selected customers and partners. Founded in 2020, the company is headquartered in Lucerne, Switzerland.
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Media Contact:
Cleo Dan | cleo@bluecallom com |

 

A billion-dollar innovation is not done with a few brainstorming meetings.

We started with a big problem (see history below) and have the vision to develop technology for innovation teams to innovate like never before imaginable past brainstorming. Now we are ready to go.

Ready to Callomize

On Wed, Oct 15, we introduced our “Neuro Ideation” methodology. On Tue Nov 24, we will open up for Beta Teams to start beta testing the system and build groundbreaking innovations. The beginning of an amazing journey.

 

A billion-dollar innovation is not done with a few brainstorming meetings.

There is no free lunch and no brainstorming. And thinking 30 days to get rich isn’t helping you either. There is no known highly disruptive startup that got to their initial concept, product, and market validation in a heartbeat. And there has been no disruptive innovation from larger enterprises in the past 20 years.

Innovation Management Software

Unlike conventional processes, where brainstorming plays an important role, we changed how to interact with your computer by helping you move from linear thinking to lateral thinking. You may already know from design thinking that iteration is a big part of the process. On our multi-user digital canvas, you see the facts, research, market data, or other given or provided information on the left-hand side –  right across your logical brain hemisphere. You see your creative responses and constructs, answers, or activities to your right, across your creative brain hemisphere. And the middle field, i.e., Field-9, is the “negotiated summary” or initial outcome. Very much like the brain halves exchange and negotiate information via the Center Callom (Corpus Callosum). Going further down, you find the execution of relevant information. When you start, you will possibly find it odd that everything is so small and so much information. Over time, however, you will not want to go back to lists of data where you need to go back and forth in that linear order. It takes a bit of mind training to get familiar with it, but your thought process will not only become much faster but less distracted. You will start innovating and experience less brainstorming.

Innovation is a highly unique process.

Hundreds of thousands of innovative concepts get turned down every year by CFOs in corporations or venture investors by startups. My blog post, “The Initial Value of an Idea is Zero,” is one of my most read blog posts.  And that addresses one of the biggest counterintuitive aspects of innovation. Why spending so much time on ideation if the value is initially zero. And since many executives know that the value is created in the execution, the ideation process became a second-class citizen. If we look at the full scope of the Innovation Life Cycle below, you will realize that many steps look like ordinary business activities like producing a prototype or go to market and scaling. But there is a reason we added them to the methodology toolbox of the “Deep Innovation Design” model.

Each of the steps that are supposed to make an innovation successful is profoundly different relative to bring an improved product to market. Market validation is not done when a prototype is created but before any penny is spent building one. Why? Because you can build a prototype of an existing but improved product, and it becomes quickly obvious if it will work or not. Not in the innovation space. With your next-generation product, you go obviously to your biggest customers first to get this massive initial volume you need to support the massive production line you have. There is no way to do that successfully with groundbreaking innovation. To gain fast access to global markets, you will probably need very different and far more creative ways to enter the markets than the growth strategy from existing improved products. On the other hand, scaling seems to be not a big deal in your existing production environment. The scaling of groundbreaking innovation is fundamentally different because your initial customer base of early adopters is by order of magnitude smaller.

The Deep Innovation Design process superseded any current innovation processes by its width of the end-to-end innovation lifecycle and the depth of the neuro ideation method.

Innovation Financing

Yet another big challenge is to get funding for an innovative project. You may get paid to innovate, but the innovation will not materialize. Or, as a startup, you build an amazing opportunity, but investors turn you down. Why is that? There is a multitude of reasons, but most have to do with “communication.” It’s an interesting pattern that most highly innovative businesses did not get any funding when they started. Google was not given the tiniest chance, yet the became the global leader. Salesforce had to initially bootstrap for the longest time to get of the ground with funding. Two of my companies are the same. The simple answer is:  any groundbreaking innovation is challenging to understand and hard to believe in becoming successful. Only now, when we understand how we compose ideas, going far deeper into our minds to answer, we know how difficult it was to cross the chasm of the obvious ideas and get to the impossible ideas and back to something we can start realizing. A CFO or investor needs to be taken on the very same journey to understand the concept AND its importance. Without a diverse innovation team, this is virtually impossible.

Ready to rock

We are exceptionally excited to open up the door for beta users to join us, help us shape the future of innovation, maybe even the future of learning, thinking, communicating, and a future of human collaboration. Please consider joining our Neuro Ideation intro on Wed, Oct 15, and if you like to beta test BlueCallum com to our beta test webinar on Tue Nov 24.  Or simply get in touch with us at any time. we would love to explore what YOUR ideal way to innovate would be.

P.S. History

Interestingly, we are a groundbreaking innovation in itself. 2016 we began to help startups methodically create disruptive business models. In 2018 we went deeper into how groundbreaking innovative ideas were created with little to no findings. The entire Internet could not provide an answer – we hit the wall, BOOM. In 2019 we ran by accident into some eye-opening presentations and talks from neuroscientists about how our neural system processes experiences and associates those experiences with each other on the fly. That it helped them to solve all kinds of brain illnesses was less interesting for us. But we found a way to apply those discoveries in the research to find out how innovation is created. After our amazing discovery, how our minds compose and process ideas, we feverishly created methods to apply the newly gained knowledge to innovate like never before imaginable. During initial work with a few big clients, we hit the wall again – BOOM. The early experiments showed that the participants created so many valuable ideas that it was impossible to capture the time [when ideas had been composed], and date volume killed our canvas-based model. With 25 people, it was easy to create 250 valuable idea snippets. If we included customers, we would run into the thousands. The only option to solve the problem was to build a computer model that could capture any number of idea snippets entered at any given point in time, including outside any brainstorming meeting, and include selected customers from around the world to contribute. Mid-February, when the earth seemed to stand still because of covid-19, we started our software development project. The first lines of code were written end of February. The early Beta (more an Alpha Version) was ready 6 months later, and a month later, we had the first two pioneer customers on the system. We knew that, when dealing with the brain, we are opening a can of worms. Today we know it isn’t just a can; it’s a full-size metal oil barrel. We realize we are at the beginning of an all-new era of cognitive technology.

During school and later in business 90%+ of humans become unknowingly and with no bad intention from others an ever more linear thinker. Everything – and I mean everything – is structured in the next 3, 5, 10 steps to do this or that. Moreover, after we see positive results from that mechanism, we even ask: “What are the 3 most important steps to do this or that” or “the 5 most important activities, getting to this or that result” and so forth. When you look at the Question and answer board, “Quora”, hundreds of people ask for the three most important skills an entrepreneur should have, not even wonder, if “skills” are needed in the first place. When getting older you hold onto your 7 steps of “anything” that had been most successful throughout your life. Entering a completely new job is terrifying for most people because of ONE FEAR: There must be more than the top 10 steps to success. Yes, we intuitively feel that it is more than that. But we don’t know. All we know is step by step or linear thinking. Moreover, nobody ever really taught us any different way. But we absolutely can. Being change-averse stems from our simplified education to become successful – step by step.

Do we need to think lateral to be innovative?

We have to break one of the biggest rules in our education or in our business lives: to think step by step. As we started to think of methods and techniques to leverage our born ability to be creative, we needed to break something that seems to have nothing to do with innovation: Breaking Linear Thinking. Once we began to address that issue we realized how severe the damage is in our innovation management theories, methods, and even technologies when going by the “step by step” model. The next problem was to educate people to think lateral. After trying to tell people how the brain composes ideas from previous experiences by having some of our 86 Billion Neurons connect in new ways with each other – could not come and train them in lateral versus linear thinking. Teach how to think is the hardest training in the first place – so we had to find different ways. The theoretical answer to the question is yes, you need to understand how to think lateral. A far more practical solution however is to experience the results. This goes back to our analogy between the greatest thinker in the world and the most amazing athletes. Both achieve amazing results by using their body in a perfect way – without necessarily knowing each action in each microsecond of their doing. We wanted our innovators to not think how they think but literally “see” idea streams and focus on the idea, not on the mechanics of your brain.

BlueCallom Canvas Explained

The objective is: to “see” the state of activity in a lateral representation. We use a pattern that our brain is actually using as well: One part of the information in our thinking process comes from the right half of our brain, the other from the left. A very powerful apparatus, the Corpus Callosum sits in the middle and not only connects the two brain halves it also helps negotiating the idea pieces. And it is the “messenger” between two halves that tries to make sense from the rational impressions and gets the feeling from the other halve. This is why we arranged the fields in a nonlinear and actually lateral arrangement. Left is what is (rational) – right is what we could consider “creative”. We work on both sides and get to the middle where the signals – the messages – from both sides get negotiated. If in the middle is no agreement we need to go back to the rationale and see if we considered everything and go to the right side and see if we got the best possible outcome. Once we got the first set of information in phase 1 and some good ideas in phase 2 we bring the core summary in the middle. When verified with the inputs from phase 1, in nearly 100% of the cases, the team goes back to phase 2 and fine-tunes whatever they have here. Once satisfying, the needs or requirements etc. get collected, and the haves and wants weigh in. At the end of the episode, a decision shall be made on how to move forward. For simple processes like in a business model canvas, there is not necessarily a decision to be made. But in a ‘BlueCallom’, an entire innovation project, which may take years to complete, the earlier key decisions can be made the higher the success potential or the earlier the whole process can be stopped before it needs serious investments. Instead of verifying and iterating after major milestones, we do the iteration WITHIN EACH EPISODE. It saves time and cost and more importantly it accelerates the act of innovation.

Lateral thinking is necessary, yet we don’t need to focus on BEING lateral – instead, SEEING  the process in a lateral way. 

 

This is why and how we say goodby to linear thinking. A lock-stepped process, going from one to the next, until we finished would be a linear thinking process. We find error or imperfection in either process. BUt in the linear process far too late and it is far too expensive.

The Corpus Callosum has been so inspiring for us that it gave us the name for the company – Callom as short form and the blue from the technical representation of this genius part of nature.

 

Remember our first webinars?

We talked about the concept of Deep Innovation Design in January this year. We made the analogy to athletes and how they went through an amazing transformation. In just 50 years amazing superstars!

Today we are ready to rock innovators, managing their minds, like others their bodies.

Today we have a very exciting introduction

Our software team made huge leaps with our Innovation Design Software. It’s the very first Neuro-Ideation-based software helping innovation managers to stimulate creativity like never before imaginable. “BlueCallom” is our enterprise-grade Innovation Management System with a very advanced executive dashboard.

 

BlueCallom EXPERIENCE 2020

Now EXPERIENCE yourself, together with innovation managers from around the world, what Deep Innovation Design and Neuro Ideation can do for you, when used in a methodical way and when supported by technology. A six-week program, where you experience an entire innovation process from “where to start” to groundbreaking innovation.

If you are up to an amazing experience, where you learn more about innovation and innovation management than in any program before, join the BlueCallom Experience. Of course, it’s all online.  See more details and registration

 

Please reach out to us any time if you have any questions or we want to know more.

Hoping to welcome you online at “BlueCallom Experience” on August 24.