Top innovators train their brains. Like top athletes train their bodies.



Creating an Internal Innovation Culture

An innovation culture can be found in countries, in regions, in companies, in families. And wherever it is, it has evolved based on some initial successes.

 The Silicon Valley innovation culture was allegedly sparked by Robert Noyce, one of the Intel Founders. And as it evolved different subcultures evolved, where the company culture at Oracle is rather different from the one at Tesla. And those cultures are very different from the cultures at Siemens or at Samsung. Many innovation cultures had been stimulated top-down but not all. There is also a growing number of internal movements to become more innovative and embracing innovation from within.


Aug 12, 2021

11:00 am – 12:00 pm CET
05:00 pm – 06:00 pm ICT



  • Innovation culture, like any culture, usually evolves from the top
  • If the innovation culture is an experiment – it won’t become a culture
  • The relation between cult and culture
  • An innovation culture blueprint


In this Innovative Minds event, gain insights into how to stimulate innovation culture-building from the middle up so it can flow down and how Innovation Leaders can best support it.
Creating an internal innovation culture

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