Genuine versus pseudo innovation
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Genuine versus pseudo innovation
Because most larger corporations are not achieving any breakthroughs yet, terms like incremental innovation, gradual innovation, or architectural innovation have been formed to not look too bad. But let’s be honest – that is an equally terrible excuse for not being innovative, as having an innovation center that is more like a playground than anything else.
In this webinar, we will jointly face the innovation reality.
Every day you accept that incremental innovation is ok to start somehow in the innovation space, you not only lose a day but your team is weakening their career and the market loses interest in your innovation effort.
Online Event
EU/ASIA
Wed. Nov 9, 2022
09:00 – 10:00 GMT (UK)
10:00 – 11:00 CET (Europe)
16:00 – 17:00 ICT (Vietnam)
17:00 – 18:00 SST (Singapore)
18:00 – 19:00 KST (Korea)
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AGENDA / CONTENT
* Genuine innovation is always a breakthrough. Hence a disruptive or breakthrough innovation.
* Incremental innovation is a misleading term for improvement, which is far from being an innovation.
It’s time to make some clear definitions and some clear decisions.
1) What describes a breakthrough / disruptive / genuine innovation?
2) What does it mean to go after a real innovation versus improvement?
3) What are the economic, organizational and strategic differences?
4) How is innovation a business strategy and improvement just a normal activity?
5) How to start becoming genuinely innovative and start going after breakthroughs?
6) What is the impact on the team side, leadership, board and capital markets?
TAKEAWAY
- Knowing the basics to decide what is right for you.
- Consider innovation as a business strategy
- See what it takes to become genuinely innovative with what you already have
- Working on pseudo innovation is a huge risk for any innovation manger’s career
In this webinar, Genuine versus Pseudo Innovation we will jointly face the innovation reality.
Every day you accept that incremental innovation is ok to start somehow in the innovation space, you not only lose a day but your team is weakening their career and the market loses interest in your innovation effort.
Audience:
- Innovation Executives
- Innovation Team Leaders
- Innovation Managers
- Innovation Team Members
Speakers:
 Axel Schultze CEO BlueCallom |
 Philippe Theis VP Innovation Services BlueCallom |