Before we start
We approach innovation by understanding the full scope before we start.
The more complexity there is, the better it is to understand it before we try things out. This is how we approach innovation as a concept in the first place. We wanted to understand innovation’s origin, reason, and purpose to become helpful later on. And we wanted to understand the ultimate endpoint and all the aspects in between. No, we don’t want to boil the ocean – we want to understand the ocean before we set sail.
Understanding the principles
We needed to understand all the Innovation Principles before we go out and help others to innovate. Obviously that was a onetime job and everything else builds, maintains and adjusts the principles as we go and learn more every day.
We also need to know the principle business and its most current objectives and long-term visions to help with the first innovation project. We need to know the CEO’s goals and interest in innovation for their next years in order to help establish a corporate wide strategy and direction for their teams.
Just trying to create ideas, hunt ideas or buy companies with ideas to overcome their own lack of innovation power is a terrible way to start. The principle of innovation and innovation continuum is to permanently stay on top of markets and stay relevant. This cannot be outsourced.