#2 | Innovation Opportunity Discovery
Knowledge Transfer Series (free)
A whole new way to see innovation opportunities
You won’t find the key to ground breaking innovation in your head, it’s in the market.
DO NOT start a survey or ask a marketing team to get market feedback – instead organize to have your innovation team talk to few dozen customers each.
Every founder of any of the top performing Unicorns, spent hundreds of hours in the market – and so will you. As part of an innovation team you will be thirsty for the experiences your customers have. And that is one of the few things you cannot delegate. We discuss methodical opportunity discovery, independent of industry and culture. And then you will need to prepare an absolutely flawless management presentation.
PROGRAM AGENDA
– Innovation opportunities are all over, setting priorities
– Searching and identifying high priority opportunities
– Customer needs and dreams discovery
– Using tools to manage large amounts of inputs
– Split between rational and emotional feedback
– Feedback classification and qualification
– Decision making process
– Management presentations
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OUTCOME
You will learn three key aspects of opportunity discovery model
1) Know the most effective ways to learn about the dreams of your customers
2) Learning to manage thousands if inputs
3) Know how to best classify and qualify large amounts of feedback
You will learn three key aspects of opportunity discovery model
1) Know the most effective ways to learn about the dreams of your customers
2) Learning to manage thousands if inputs
3) Know how to best classify and qualify large amounts of feedback
