#3 | Organizational vs. Market Innovation
Knowledge Transfer Series (free)
Innovating inside out
Groundbreaking innovation is rocking the industry. But only if it rocks customers and teams.
Our markets, industries and organizations are composed of people who eventually decide if an innovation provided the compelling advantage they where hopen to get and you were hoping to deliver.
Innovation is not necessarily always a new product or new business model. Organizational Innovation has usually the same impact on customers than a new product. If painfully long waiting lists, difficult order processes and difficult service operations all of a sudden change to a radical new experience and saving customers time and headache, such an organizational innovation is as valuable as a new product design. Those Innovations could also lead to business model innovation which usually is difficult to compete with. We show you how.
PROGRAM AGENDA
– For any innovation, make sure you know who it is for
– Differences between organizational and market innovation.
– Preparing the target audience for your innovation effort
– Examples for both worlds
– Legal and regulatory aspects of large scale innovation projects
– Executive buy-in
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OUTCOME
You get insights about the different innovation direction
1) Learn for preparing an organizational innovation project
2) Learn for preparing a market oriented innovation project
3) Know how to deal with possible legal and regulatory requirements
You get insights about the different innovation direction
1) Learn for preparing an organizational innovation project
2) Learn for preparing a market oriented innovation project
3) Know how to deal with possible legal and regulatory requirements
