INNOVATION TECHNIQUES
Idea validation – key to reduce innovation risks.
You and your team developed a great idea. But is it really great? Is it worth investing millions just to find out, the market didn’t respond as hoped? Every Innovation Team needs to find out even BEFORE you get into expensive prototyping. Consumers are intelligent enough today to read a drawing and eloquent enough to tell you whether that is a dream solution or just yet another improvement of an existing product. Asking the right questions, sharing the right vision, asking the best possible candidates and understanding what they say is the key. You will learn how to conduct a idea validation at ground zero.
PROGRAM AGENDA
– Validating what you plan to do, before you invest time and money
– Fearing to give out too much information
– Find out what your market thinks of your idea
– Focus on the problem customers solve with your innovation
– Explore what customers may want to pay
– Find out what happens if customers would need to pull back
– Idea validation process
– Ambassadors development
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OUTCOME
The session will help you validate your innovative idea.
1) Know what value your solution is for your customers
2) Know if it is the right time to invest and build it
3) Get a huge value for you by identifying great ambassadors
The session will help you validate your innovative idea.
1) Know what value your solution is for your customers
2) Know if it is the right time to invest and build it
3) Get a huge value for you by identifying great ambassadors
