Any innovate idea ever created

Is composed of millions of experiences

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Methods & Episodes

A fundamentally new way to innovation

Deep Innovation Design

The Deep Innovation Design Model consists of a dedicated strategy model and nine additional methods. Each episode in the design process has its own methodology to create a guided end-to-end experience. The complete picture is shown in the Innovation Journey Map™.

Top Method Leading To Predictability and Manageability

The inception of the BlueCallom ideation method (Neuro Ideation) ignites a profound shift in innovation manageability. Targeted and strategic innovation on demand becomes possible and the new innovation starting point leads to everything else falling into place, including predictability and manageability of budgets, timelines, team composition needs, KPIs, degree of innovation, and outcomes. Innovation teams now have dedicated functions and a series of well-defined activities. With the demystification of random and magical billion-dollar ideas, innovation becomes a manageable process from innovation needs identification all the way to global market success.

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Deep Innovation Design Model

O) Innovation Opportunity Discovery
From neuroscience we learned that every idea ever created, was a composition of past experiences. There is no, more relevant experience owner in the market than our customers. The value of Open Innovation Theory is now scientifically proven. The new Innovation Opportunity Discovery method is using that knowledge and helps identify the biggest innovation opportunities and provides the inputs to turn the inputs into groundbreaking.
S) Innovation Strategy Model
The Innovation Strategy Hexagon provides a logical model to strategically prepare an innovation engagement. The strategy defines whether it is an internal or market-facing innovation: Innovation Targeting, Resources, Innovation Design & Models, Financing, Implementation / Go-To-Market, Manageability, KPIs & Reporting.
T) Dream Team Assembly
Building an innovation Dream Team has proven to be a key strategic effort of highly successful founders. The Dream Team Model helps you identify the best talents for usually one of the most attractive jobs. Innovation Dream Teams are always diverse teams, consisting of open-minded individuals from sales, marketing, product management, finance, and subject matter experts in addition to the innovation team lead.
D) Needs & Dreams Discovery
A methodical approach to discovering opportunities and areas where disruption could be possible and innovation is necessary. The innovation Dream Team will work closely with the customer base to explore general needs and future dreams. A uniquely formed interview process will allow for deeper involvement with the market, unfolding the needed information to compose innovative ideas in the following Neuro Ideation episode.
N) Neuro Ideation™
The Deep Innovation Method was developed with today’s neuroscience-based understanding of how our brain creates and processes ideas. The method explains how we stimulate our brain without drugs or other external forces to release deeper, complex wired idea associations. Deep Innovation leads to ideas that may not always be immediate to recognize. To overcome this hurdle, we’ve developed an approach based on previous experiences with innovation that leads to “groundbreaking” innovative concepts.
B) Disruptive Moment™
A methodical approach to find and develop the “disruptive moment” of a new business model. The disruptive moment needs to lead to changes in how an industry segment conducts business. The method helps teams to identify a potential disruptive moment and to incorporate it into the business model fabric. Innovative solutions combined with disruptive business models make it difficult for competitors to imitate. See the success of Amazon, Ikea, Tesla, and Airbnb, for example.
V) Idea Validation
The method uncovers early on whether an innovative idea is meeting the needs of the intended audience. Idea validation is a strategic measure before serious investments are made. The method contains a series of actions, including market readiness, feedback scoring, stakeholder buy-in, resource availability, and sustainability checks for an informed decision-making process.
F) Staged Financing Method
Financing innovation proves to be the biggest hurdle in turning innovative concepts into reality. Neither classical corporate investment plan structures nor startup business plan models work. The Staged Financing Method was built as a hybrid of both models suitable for enterprises. Like Innovation Marketing, Innovation Finance may become a new discipline within conventional corporate finance.
R) Solution Realization Model
The “Solution Realization Model” is an innovation development framework that sits on top of the innovation design. An innovative product or service design is only half the battle. Products need to be integrated into the customer’s lives, behaviors, KPIs, peer data, and more. Another part of an innovative solution is business model integration. The product will need to represent the business model and not the other way around. In our own experience, businesses won because of the interconnections between product, user experience, business model, and innovation specific use-case KPIs. The Innovation Builder Methodology is highly innovative in itself.
M) Innovation to Market Method
The “Innovation to Market” Method helps craft a unique go-to-market strategy with limited budgets, yet global reach. It is a methodology kit using ‘Solution Embedded Marketing’ features, integrated ‘Network Effects’,  ‘Scaling Audience Development’, and other methods. The “Innovation to Market” method provides detailed guidance and growth hacking techniques for different go-to-market approaches. The success of an innovation is measured by its global success.
G) Global Scaling
Unlike conventional marketing which works at a certain scale level, innovation marketing needs to rapidly scale from zero to global. Scaling is a key aspect of innovation to market approach, including the expansion of the customer base from early adopters to mainstream customers, geographic expansion, and product functionality expansion.
C) Innovation Continuum
Up until today, even the greatest inventors were limited in their approach to repeatedly innovate. The following generations mainly grew their companies in size, but not in innovativeness. However, in today’s world, when more innovative companies are entering almost all industry segments, conventional, static organizations are in jeopardy. The Innovation Continuum Model builds on the other innovation specific BlueCallom methods to provide an approach to continuous innovation.

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