Neuro Innovation Management Technology

Disrupting the act of innovation itself

Multi User Canvas Interface

Innovation Software Design

BlueCallom Neuro Innovation Management Technology provides unique lateral business processes instead of linear step-by-step actions that won’t work for a creative ad innovative process.

Unlimited simultaneous innovation projects.
KPIs from 10,000+ data points.
Enterprise-grade report consolidation over five hierarchy levels or more from hundreds or thousands of innovation teams across the world.
Supporting the big five innovation types: Product, experience, business model, organizational and structural innovation
Scalable architecture that can be extended to other methods such as Design Thinking, Six Sigma, Agile, and others.
Digital multi-user canvas model
Multi episode innovation structure from ideas to global markets
Company size-adjusted innovation processes
Fully customer and partner integrated innovation processes
Executive dashboard for enterprise-level, multiple innovation efforts
Genetic computing design for millions of data objects
Full training program by BlueCallom Academy

First Innovation KPI Framework

BlueCallom Neuro Innovation Management Technology is unique in its innovation process approach. It did not evolve from project management or other management tools. Instead, it was from the ground up designed for creative innovation processes. That includes the reporting and KPI design process. The genetic computing software architecture tracks thousands of actions to assemble a never seen before data-rich KPI framework.

Executive dashboard for enterprise-level, simultaneous innovation efforts
Enterprise-grade report consolidation over four hierarchy levels or more from hundreds of innovation teams across the world.
Corporate rights and rules structure for access protection and data integrity.

25,000 Data points drive a unique KPI system

Innovation Relevant KPIs (19)
- Innovation adoption growth rate
- Degree of innovation (Soft …disruption)
- Vision range and density
- Innovation Confluence (Ideation Stimulation) (3)
- Idea validation level (Market side) (4)
- Innovation complexity level
- Content contribution (Ideas, research, Feedback…) (5)
- Team diversity level (3)
Economics Relevant KPIs (10)
- Innovation time
  - Time to innovate, to validation, to market…
  - Time allocation and actual
- Budget consumption
  - Budget to innovate, to validate, to market…
  - Budget allocation and actual consumption
- Innovation ROI
Management Related Reporting (3)
- The number of innovation projects (Rejected, Committed, Successful, Failed…)
- Team size total on average per project…
- Innovation project comparison

BlueCallom Neuro Innovation Management Technology is a “training-less” application that guides users so that no technical training is needed. The only education need is to learn all about the methodical innovation process, which is profoundly different from its roughly hundred counterparts.

Easy to navigate UI
Unlimited simultaneous innovation projects.
Supporting the big five innovation types: Product, experience, business model, organizational and structural innovation
Scalable architecture that is extendable to other methods such as Design Thinking.
Digital multi-user canvas model
Multi episode innovation structure from ideas to global markets
Company size-adjusted innovation processes
Full customer and partner integrated innovation processes (Open Innovation)
Executive dashboard for enterprise-level, multiple innovation efforts
Full training program by BlueCallom Academy

What changes with BlueCallom’s Neuro Innovation Management Technology

CHALLENGE	SOLUTION
We get to improvements but no disruptive innovation.	Rethink your innovation timeline. Instead of 60-minute brainstorming and weeks or more of random experimentation, allocate 2-3 weeks for an intellectual engagement using Neuro Ideation to get to groundbreaking innovation/ THEN, focus on relentless execution in your market.
Where do we start innovating? The risk of disruption can come from anywhere!	Start with an Innovation Opportunity Discovery, a unique method to find opportunities BEFORE others can capture them.
We have top experts. Is that the best team composition?	Sorry, probably not. Consider using the “Innovation Dream Team Assembly” method and put a highly diverse dream team together.
Even with good ideas, how do we know that there are needs and real desires in the market?	Before you even start with ideation, make a Needs & Dreams Analysis with your customers.
Why always disruptive ideas? Isn’t improvement enough?	Disruption happens when groundbreaking ideas get into a market segment. Established businesses are forced to change under huge pressure. You are better off attracting your customers with those groundbreaking ideas yourself. Neuro Ideation is designed to do just that.
Will our groundbreaking idea make us automatically disruptive and maintain market leadership?	The “Idea Validation” method is yet another key element in the entire innovation journey. You validate if your market like your idea. And if so, you need to relentlessly execute and bring it into the market.
Our second biggest problem is to get the idea funded. We will never get millions like startups.	Funding is always a matter of reasoning. The Innovation Financing model will help your management team to make the right decision. But you will need to explain very thoroughly why it is the right decision and calculate an ROI. The Innovation financing model helps you do that.
We seem to spend far too much time, money, and resources on experimentation and prototyping.	BlueCallom’s “Solution Realization” method helps solve the problem by shifting the entire project sequence to first understand the who, why and what. Now you can focus on the how and it will take a fraction of your time.
We failed too often when we introduced radically new solutions, shouldn’t we get more moderate into our market of rather conservative customers?	The “Innovation-To-Market” model is a unique set of rather counterintuitive methods for a globally successful market entry.

Innovation Journey Map

Methods & Episodes

Each episode in the Neuro Innovation Management System process has its own method. While each method is rather autonomous in its structure, it may be important to complete previous episodes before advancing to the next. There is a possible dataflow from one method to the next. The methodical approach makes it very easy and intuitive to work with.