Slide thumbnailBlueCallom DEEP
License overview and pricing
Innovation Management Software

Software License Price List

BlueCallom DEEP Features Overview

BlueCallom DEEP Software License

BlueCallom By Audience:

Enterprise Edition
Our primary focus is on enterprises that need to be innovative to stay relevant. Globally, about twice as many people work in enterprises. The developed world cannot afford to let large organizations go down. The Enterprise Edition is for companies with multiple innovation departments that need success pattern consolidation to learn how to manage teams best. Unique features of the enterprise edition include:
– Organization structure representation
– Different managers and executives with different views on their teams or divisions
– Drill down executive report views
– External stakeholder groups i.e. Customers, Suppliers, Channel partners
– Dedicated license manager position

Mid Market Edition
The Mid Market Edition for small medium businesses has all the core innovation capabilities like the enterprise edition. The unique features as stated above are not included.

Governments would use the Enterprise Edition as the structure is similar and their innovation process and management relevant functionalities are identical to an enterprise.

BlueCallom DEEP Features and License comparisons

Enterprise Edition

Mid Market Edition

End-to-End Innovation Architecture ✔️


AI-driven Software Design ✔️ ✔️
Open Method Architecture ✔️ ✔️
Enterprise-Grade Structure ✔️ ✔️
Country Structure ✔️
Country Comparison ✔️
Country Data Consolidation ✔️
Multiple Business Units ✔️
Multiple Departments ✔️ ✔️
Automatic Report Generation ✔️ ✔️
Report Consolidation ✔️ ✔️
Intelligent KPI Framework ✔️ ✔️
Innovation Success Indicators ✔️ ✔️
Team Success Indicators ✔️ ✔️
Executive Dashboard ✔️
Management Dashboard ✔️ ✔️
Team Dashboard ✔️ ✔️
Open Innovation Enabled ✔️ ✔️
AI-driven User Guidance ✔️ ✔️
Deep Innovation Design Framework ✔️ ✔️
Unlimited Innovation Journeys ✔️ ✔️
Multiuser Canvas Design ✔️ ✔️
Multiple Innovation Types ✔️
Open Innovation Enabled ✔️ ✔️
Innovation Opportunity Discovery (IO) ✔️
Needs & Dreams Analysis (ND) ✔️ ✔️
Neuro Ideation (NI) ✔️ ✔️
Innovation Summit (IS) ✔️ ✔️
Idea Validation (IV) ✔️ ✔️
Innovation Financing (IF) ✔️ ✔️
Solution Building (SB) ✔️ ✔️
Innovation to Market (IM) ✔️ ✔️
Exponential Growth (EG) ✔️
Global Scaling (GS) ✔️
Innovation Team Management ✔️ ✔️
Talent Composition Analysis ✔️ ✔️
Internal Messaging System ✔️ ✔️
Customer Access ✔️ ✔️
Business Partner Access ✔️ ✔️
Consultant Access ✔️ ✔️

BlueCallom Software License details

BlueCallom DEEP is designed to support enterprise level organization.

  • Global enterprises with innovation teams scattered across multiple countries.
  • Larger Mid-Market business with multiple innovation teams.
  • Government organizations heading up a nationwide innovation effort
  • Creative Agencies with multiple creative teams in different areas.
BlueCallom for organization Software Licenses

Software License for Enterprise Edition only:

Enterprise-grade Structure

Here you will find a way to structure your hierarchy across countries, business units, and departments. This will be then reflected in the access rights for specific managers and also the corresponding data consolidation and comparison. At HQ level, executives have access to all innovation engagements from around the globe.

Country structure

The country structure typically reports to a headquarter function. A country manager may have different business units and /or departments with diverse innovation teams.

Country comparison

Country executives have the ability to compare innovation teams within their national reach.

Country data consolidation

All country data get consolidated to executive reports giving different insights such as Innovation Jurney specific progress or successes, comparing different teams, or creating average success indicators.

Business units

One further level in the hierarchy is the business units with departments or simply different innovation teams. Business Unit managers have access to their teams and innovation engagements.


Departments represent the fourth layer for a global, enterprise-wide innovation structure

BlueCallom Management Dashboard

BlueCallom for organization Software Licenses

Enterprise Management Dashboard

Software Licenses variations

BlueCallom Enterprise Dashboard
For enterprises the executive dashboard looks a bit different as it has more data to analyze and compare.

BlueCallom SMB Dashboard
For small medium businesses we offer a similar dashboard, with the difference that it can only analyze one innovation project at a time.

General BlueCallom Management Dashboard
BlueCallom’s Intelligent Innovation KPI-Framework is worldwide unique and one of the techniques where BlueCallom makes a distinct difference. Data are composed of tens of thousands of data points and for innovation teams, it runs transparently in the background. The innovation team members experience by collecting CallomCoins that they work in the right direction. And while creatively working on ideas, market research, customer feedback, crafting summarizing concepts, and collecting points, the AI-driven KPI framework is fed with data.

Team members get suggestions from the intelligent BlueCallom Mentor even before they end an episode and report progress. Knowing that our brain is not working accidentally, we can also guide teams by the same logic.

BlueCallom DEEP Features for Management

Features marked with *** are only available in the Enterprise Software License

Automatic Report Generation

All reports are generated intelligently by the system. The reports provide insights into the innovation work and deliver Key performance indications on several innovation-specific aspects and also budget and time KPIs.

Report consolidation ***

In the Enterprise Edition, report consolidation is provided across multiple levels across the enterprise. Also here KPIs across innovation engagements are visible as average or comparison between innovation journeys.

Function specific reporting

For great detail, analysis reports can be detailed down to innovation episode level.

Intelligent KPI Framework

The intelligent KPI-Framework is the heart of the innovation management part of the system. The single most important KPI: Innovation Success Indicator (ISI) is composed of up to 20,000 data points which are aggregated throughout the innovation journey.

Innovation Success Indicators

The ISI is a dynamic KPI that self adjusts as the team progresses. It shows two numbers, one the estimated innovation success after the first five episodes, before any major investment has been made, and continues until the ROI is achieved.

Team Success Indicators

It shows the Team Success Probability based on its composition. Our research clearly indicated that team composition is one of the most significant aspects of innovation success.

Ideation Success Indicators

While the idea is only one of many success indicators, the idea success indicator helps to predict if a breakthrough innovation is even possible.

Validation Success Indicators

The idea validation is one of the most critical decision influencers for any innovation effort. It indicates if an idea was validated in the market to a degree that presenting the concept to executives and CFO may be successful.

Innovation Financing Indicators

The Innovation Financing Indicators are composed of approximately 100 lateral process data to give an indication of whether financing the innovation is advisable to the CFO or whoever is funding the next steps.

MVP Success Indicators

Here the system gives an indication of whether the MVP (Minimum Viable Product or prototype) will be able to demonstrate the base for an innovation or not. More than 20 specific indicators provide the data for the necessary insights.

Go-to-market Success Indicators

The GTM success indicator helps the innovation team to predict a successful launch or remaining risks to fail before they start. This indicator takes roughly 800 data points from the process so far into consideration.

Scaling Success Indicators

Once the product is on the market, it will be time for exponential growth. Enterprises are not designed to deal with growth rates in the 30%+ per month range. Growth financing is difficult and needs rock-solid indicators. No, it’s not a nice problem to have. Most enterprise innovations fail in this stage.

Executive Dashboard ***

The executive dashboard is for enterprises with globally dispersed innovation teams. It provides innovative data consolidation and data comparison.

Management Dashboard

The management dashboard is for team managers who run typically one team. However, it is capable to run multiple innovation journeys and multiple teams.

Team Dashboard

The team Dashboard provides all innovation journey-specific data, performance reports, static and progress data.

*** Only available in Enterprise Edition

BlueCallom DEEP Features for innovation teams

Deep Innovation Design Framework

The Deep Innovation Design Framework hosts a series of neuroscience-influenced innovation design methods. All methods are interchangeable with other, existing methods such as Design Thinking, Stage-Gate, Horizon, BlueOcean, Triz, Agile, and many others

Open Innovation enabled

BlueCallom provides “gateways” for external users such as customers, partners, consumers to participate in an innovation journey.

Unlimited Innovation Journeys

There are no limits on the number of innovation journeys conducted in the system.

AI-driven user guidance

The innovation process is voice-activated similar to the voice-activated GPS in modern cars. The artificial mentor provides answers, identifies certain steps as incomplete or others as missing. It is designed to remove all innovation administration from the innovation team.

Multiuser Canvas Design

Innovation teams don’t work in conventional field-based applications but on a canvas structure, where multiple users can work simultaneously.

Multiple innovation types

Bluecallom is supporting
1) Market-facing product innovation
2) Business Model Innovation
3) Organizational innovation ***

Innovation Team Management

This function allows to manage an innovation team to assign certain roles, making sure there is a well-diverse team and all teammates have the necessary cognitive abilities to develop breakthrough innovation.

Talent Composition Analysis

The intelligent backend can analyze the best team composition and show it in easy-to-understand graphs on the dashboard.

Internal Messaging System

An internal messaging and alert system provides important system messages and also the ability to communicate with other teammates and management within the system.

Public Access

Innovation managers can invite customers to access the system without the need to pay for a full license. Customers can review ideas, rate them and provide comments. They become a strategic part of the idea and concept validation and later in the process advocate for the new solution.

Consultant Access

Consultant access is for business consultants who may help implement and navigate the process.

Different Stakeholder Access ***

The Enterprise Edition allows to differentiate different external stakeholders such as Customers, Suppliers, Channel Partners.

Deep Innovation Design Methods for all Software License Types

Innovation Opportunity Discovery (IO)

The first step in innovation effort should be to discover opportunities, represented as major problems, that nobody solved and has a certain fit to the company.

Needs & Dreams Analysis (ND)

Once an opportunity is identified, find the needs and dreams of your audience. We do that in a very methodical way.

Neuro Ideation (NI)

Ideas are not coming randomly as our brain is an ultra well-designed organ. Highly influenced by neuroscience we moved from 60-minute brainstorming sessions to 3-week full-time ideation with a 90% probability to develop a breakthrough solution for any given problem.

Innovation Summit (IS)

The Innovation Summit is an episode where all ideas, research findings, customer feedback, and opinion get reviewed and composed to substantial breakthrough innovation.

Idea Validation (IV)

Long before serious investments are required we use the BlueCallom Idea validation method to understand if the idea solves a serious problem and is of value that customers would buy as soon as it is available.

Innovation Financing (IF)

Fed by hundreds of performance indicators the innovation financing method helps to get the innovation concept funded.

Solution Building (SB)

In the solution building episode, a prototype or MVP gets created and perfected with the help of early-adopter customers.

Innovation to Market (IM)

The initial value of an idea is zero, its value can only grow in the market. A unique go-to-market strategy for innovative solutions is necessary to succeed.

Exponential Growth (EG)

Once a breakthrough innovation is in the market, there is a massive opportunity for exponential growth. Following the old saying “No opportunity is lost – someone else will take it”.

Global Scaling (GS)

Exponential growth can soon be extended to global markets. Still, a breakthrough innovation has certain dynamics, that differ scaling from conventional improvements or next generations of existing products.