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Strategic Value of Open Innovation

Thought Leader Series #9

The Strategic value of open innovation exceeds the perceived value of IP protection by order of magnitude.

This Thought Leader Series webinar is hosted in a collaboration between BlueCallom and the World Innovations Forum

Open Innovation is often dismissed due to the fear that any perceived secrets could leak to the public. This false thinking is actually one of the biggest reasons why enterprises fail to deliver disruptive innovation. At the same time, startups are trained that it is a good thing to have followers in the market. How else could you become a leader if you don’t have followers?

BlueCallom is a big supporter of World Innovations Day on April 21, 2021. There we will work with companies around the world organizing Open Innovation projects. Join us to learn more and consider joining the project.


Mar 11, 2021
10:00 am – 11:00 am PST
01:00 pm – 02:00 pm EST
07:00 pm – 08:00 pm CET



Mar 11, 2021
11:00 am – 12:00 am CET
05:00 pm – 06:00 pm ICT



– Introducing the BlueCallom Open Innovation approach

  • Introducing Deep Innovation Design for Open Innovation
  • Open Innovation Contest starting Apr 21 at World Innovations day
  • Participating in the Open Innovation Contest
  • Involving others into your open innovation project
  • How we collaborate with customers and partners

– Timeline for the project


A good inspiration to consider an open innovation project
1) You get a good idea of what it can do for you and your business
2) You may see a great opportunity to be involved in World Innovations Day


In this Thought Leader Webinar, we will share deep insights into the mistakenly secure measures of closed innovation and the reason for failure. As we learned from neuroscience, every idea ever created is composed of past experiences. Customers have the biggest repository of past experiences of what they do today. Clearly, innovation teams are missing out when not tapping into that valuable repository of experiences. Without it, groundbreaking innovation is much harder or almost impossible – but in any case far more expensive.
Strategic value of open innovation

Here you find more of the monthly Thought Leader Series.