Top innovators train their brain,
Like top athletes train their bodies.
Learn more about Deep Innovation Design
#9 The Strategic value of open innovation
Mar 11, 2021
Open Innovation is often dismissed due to the fear that any perceived secrets could leak to the public. This false thinking is actually one of the biggest reasons why enterprises fail to deliver disruptive innovation. At the same time startups, are trained that it is a good thing to have followers in the market. How else could you become a leader if you don’t have followers?
In this Thought Leader Series webinar we will share deep insights into the mistakenly secure measures of closed innovation and the reason for failure. As we learned from neuroscience, every idea ever created is composed of past experiences. Our customers however have the biggest repository of past experiences of what they do today. Clearly, innovation teams are missing out when not being able to tap into that valuable repository of experiences. Without it, groundbreaking innovation is much harder or almost impossible – but in any case far more expensive.
BlueCallom is a big supporter of World Innovations Day on April 21, 2021. There we will work with companies around the world organizing Open Innovation projects. Participants will get free access to DEEP, our Neuro Innovation Management Platform supporting the Deep Innovation Design method. Join us to learn more and consider joining the project.
Thought Leader Series – Q2 2021
#10 Innovation KPIs from 10,000+ data points
Apr 8, 2021
BlueCallom’s Deep Innovation Design model is the ultimate powerhouse when it comes to manageability and predictability. While one of its greatest values is the lateral thinking model support, all that value makes no difference when the innovation is not going to market. The new Deep Innovation Design model was built from the ground up to deliver a never seen before innovation reporting system. The backend structure generates more than 10,000 data points in any given innovation project and creates the richest KPI framework in the innovation space. The key factors in creating disruptive Innovation include Innovation Depth, Market Validation, Time to Innovation, and ROI. This Thought Leader Series webinar shares how the data are aggregated and they help manage an innovation project to economic success.
#11 Extended Design Thinking Model
May 13, 2021
Design Thinking has been a great innovation tool for almost 20 years now. And while a beloved technique, many argue about the three significant deficiencies: Lack of an exact ideation technique, how to create the actual ideas, weak market validation as there is no clear advice to in-market validation, and no concept about the follow on execution, I.e., how to get the necessary funding or more importantly bringing the innovation successfully to market. We decided to extend the Design Thinking model with methods to overcome the old deficiencies with everything we learned from the Deep Innovation Design method. Step 3 (Ideation) is extended by leveraging the Neuro Ideation method. Step 5 the testing is augmented with the Market Validation method from Deep Innovation Design, and we added a 6th step: Implementation. That guides innovation, business transformation, or designer teams to make better decisions on how to bring their solution successfully to market.
In this Thought Leadership Series webinar, we will share how BlueCallom is used to manage a complete Design Thinking project. By applying the lateral thinking model on the digital canvases, innovation teams can go far more profound in their thinking and will bring forward truly disruptive innovation in less than 3 weeks.
#12 Innovation Leadership
Jun 17, 2021
Innovation leadership, is an interesting composition of thought leadership, technology leadership, and business leadership. The mystery however is how to achieve such a status. People like Bill Gates, Gordon Moore, later on, Mark Benioff or Reed Hastings, and recently Larry Page or Elon Musk are simply testimonies that disruptive innovation is possible and that there is some pattern for how it’s done.
In this Thought Leadership Series webinar, we are shedding some light on what is needed to get to Innovation leadership, how the best innovation teams are assembled, and what processes have repeatedly shown successes to innovate. Why is it important? Even though enterprise CEOs do not need to innovate, they do need to know what kind of people they need to look for to get the job done. This is very much like knowing what kind of leaders they need to run and continuously grow a stellar sales, marketing, engineering, production, or logistics organization. Today there is almost zero knowledge about successful innovation centers available.
Thought Leader Series – Q3 2021
#13 Creating an internal innovation culture
Jul 8, 2021
An innovation culture can be found in countries, in regions, in companies, in families. And wherever it is, it has evolved based on some initial successes. The Silicon Valley innovation culture was allegedly sparked by Robert Noyce, one of the Intel Founders. And as it evolved different subcultures evolved, where the company culture at Oracle is rather different from the one at Tesla. And those cultures are very different from the cultures at Siemens or at Samsung. Many innovation cultures had been stimulated top-down but not all. There is also a growing number of internal movements to become more innovative and embracing innovation from within.
In this Thought Leadership Series webinar, we will share blueprints of how to stimulate innovation culture-building from the middle up so it can flow down and what Innovation Leaders are best to support it.
#14 BlueCallom’s gamification method
Aug 12, 2021
To many professionals, gamification has to do with playing instead of working, and therefore the excitement is limited. Yet our entire life is a game that nature players with us and since about 12,000 years vice versa. Children learn about twice as fast when playing rather than “brute force learning”. How about using gamification to learn twice as fast when using new technology than “brute force change”. The resistance to brute force change is deeply ingrained in our DNA and our neural structure. While self-stimulated change is something that we are even actively driving forward.
In this Thought Leadership Series webinar, we will share some stunning examples of how top executives adopt gamification almost immediately and stubborn guardians of the past can change without resistance.
#15 Neuroscience influence on any facet of the innovation process
Sep 9, 2021
Neuroscience already impacts HR, Marketing, and Sales quite profoundly, and we see the same in the innovation space. How should we develop ideas, communicate disruptive moments, get customer insights, and more if we don’t really know how our brain works? You would still believe that ideas come accidentally, the customer’s voice is just a disturbance, disruption is not necessary, and you simply communicate complicated things only to experts. Sorry CFO, you are not an expert, you won’t understand how to use it– Sorry, expert, you won’t get my money; you have no clue how to use it.
This Thought Leader Series webinar will show you why corporate innovation was so little successful and, if anything, just produced improvement – not groundbreaking innovation. The entire innovation process touches most aspects of a business and, most importantly, the people you decided to innovate for.
Thought Leader Series – Q4 2021
#16 Long-term Innovation Strategies
Oct 14, 2021
Details will be provided soon
#17 Leveraging the BlueCallom Dashboard
Nov 11, 2021
Details will be provided soon
#18 BlueCallom roadmap 2022
Dec 9, 2021
Details will be provided soon