When is the time to innovate?

The time between the day when the need to innovate is recognized to the day the first version of a prototype is in the market. Innovation speed or perfection? Go for speed any time.

For instance: The need or the dream to have an internet connection in any place in the world, land, or water is as old as the Internet itself. But in 2015, Elon Musk had an idea how to solve it. In Feb 2018, he created a company called StarLink. Today in 2021, we have full coverage, and in the next few years, it will be a standard. By 2025 people will realize that over 30,000 satellites are in orbit and connect all of us any time from anywhere. Look back and wondering how this could happen. Very much how we wonder why there is only one search engine to be considered serious, one computer operating system, one super large social network, one shopping platform, and soon one internet provider. We all heard of StarLink; but so far, nobody dares to compete. Is California or Silicon Valley a time capsule in itself? Time seems to run much faster – but only because we don’t hear a lot from China, in particular Shenzhen.
Only a few decades ago, Shenzhen was a collection of quiet farming and fishing villages. Today, the city is among the world’s leading innovation hotspots—in other words, the perfect location for our Airbus China Innovation Centre (ACIC).

If you want to innovate on Shenzhen speed you got to be even faster. Does it feel impossible? Yes, it does but only due to our massive overhead. If we don’t watch it, we will end like the British empire in 1900 or the Roman Empire in 1600 or Egypt or Mesopotamia or or or.

Western innovation labs, where are your results?

Innovation speed or perfection. In the past 20 years, several hundred innovation labs had been incepted. Yet, the outcome is more or less nonexistent. Yes, there had been nice improvements, some fun stuff, and maybe a few marketing Giggs. But nearly no groundbreaking innovation. They came all from startups. Something major may have gone wrong in those “Lost 20 years,” as one of the top Japanese executives told me recently. Everybody looked at startups because they seem to do something right. However, we all know 90% fail, and if you look at them, you will fail too. We all heard it “Innovation needs amazing creativity, and you can’t enforce it” – ok, so make innovation playgrounds with meditation, lego play games, sing together, and do sports together.  Hmmm – the unicorns show relentless execution, amazing speed; they work under enormous pressure. TIME seems to be a silver bullet. Very much like Elon Musks demonstrates it every day. When I founded my companies and watching my peers and the hundreds of startups we worked with, the best of the best were constantly full of adrenaline.

Groundbreaking Innovation in 40 days

We wanted to know:  What is the Innovation speed limit? The answer: 40 days right now. We can create groundbreaking innovation and validate the concept and bring it to market in 40 days. While most people are driven by their schedule, which is driven by others, who drive other agendas, and so forth, we need to put a stake in the ground NOW. The Nespresso Capsul took 15 years from idea to market success. The Tesla automobile took 15 years from inception to market success. Facebook took less than 10 years, Starlink probably less than 7 years. And the upcoming generation will be even faster. The western world already lost its first race against the red dragon in China. But we are used to not give up, to not surrender – to get up and compete.

Dare to compete

Some people use pacemakers to keep their heart beating – what is your business using? In a few days, we start with the global Ingenuity Cup. The promise is to get to groundbreaking innovation in 40 days. So far, most contestants are startups. While under huge pressure to deliver a real innovation for the first time, enterprise teams are struggling to make quick decisions, get approvals, find ways to put all the other administrative work to the side, and are fearful of failing. We MUST break through that barrier.

Dare to break all barriers and walls

  • You have no time? Never say this again. Take the time for what is most important.
  • You need approval? I don’t think so, because you have a mission.
  • You have other e important things to do? Stop innovating – it’s a waste of time doing it on the side.
  • You worry about your career? 5 years without success in an innovation lab is 25% of your career wasted already.
  • The next company won’t take you !!!!

Mr CEO, tear down that wall

Make your innovation teams play by the rule of global markets, global timelines, global competitors, global speed limits, and compete against everything and everybody. Innovation playground time is over. Every unicorn on earth competes with relentless execution, other nations have no rules and no limits. If you spend more time protecting what you have than investing it into future solutions, you, your board, and investors declare the limits of your abilities.

 

Dare to join the Ingenuity Cup even last minute – Remember innovation speed or perfection, what are you seeking?

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply