Understanding our single most precious

talent as a human being - creativity

Introducing BlueCallom Innovation Management Software

About BlueCallom

The Neuro Innovation Technology Company


BlueCallom is a Neuro Innovation Management technology company. It provides innovation teams with the most predictable and fastest way to groundbreaking innovation. The unique neuro ideation technique empowers the innovation team to reach deeply innovative solutions in the shortest possible time. The companies Innovation KPI Framework provides a rich set of innovation process relevant data about ideation performance and value, time, budgets and ROI, and execution performance. BlueCalloms Deep Innovation Design method starts before ideas get created and finishes once the innovation is successfully adopted by the designated audience.


In 2016, the Society3 Group was first, developing a unique method to create disruptive business models in a repeatable manner. It was very successfully applied in the Society3 Startup Accelerator. In 2017 the founders’ team went on a quest to find out how ideas are actually created. The research led the team to neuroscience and a radically different innovation development solution compared to all the conventional ideation and innovation processes and methods. In 2019, the “Deep Innovation Design” method was created. The need to support the new method and its data bursting outcome led to a new technology platform, saying goodbye to linear processes and introducing one of the first laterally organized business applications. In 2020 BlueCallom became a spinoff of Society3 and the brand-new technology and methodology were introduced in spring 2021.

Innovation Definition

Given the intensity of our work in the innovation space, we had to summarize a short definition we live by.

Innovation is the introduction
of groundbreaking
in the way people do things,

and growing a global adoption.

Improvement is not Innovation

P.S. There are over 100 definitions of innovation

Where the name comes from

BlueCallom builds a bridge between technology (Blue) and our brain’s Corpus Callosum (Callom). After a deep search for past experiences, the Corpus Callosum seems to prepare the chemical code of an idea in emotional and logical forms that can be imagined and verbally explained. We do not attempt to drill holes into our heads to make sense of its activities; we use the already existing and perfectly structured sensory APIs: speech, hearing, and seeing.
See more about the product and our services or education.

Vision for BlueCallom

We envision BlueCallom becoming instrumental in unleashing humans’ most precious asset, INGENUITY, in a professional environment. Moreover, we expect a very fast-growing rise in office automation, which will reduce the number of office workers dramatically. Instead of fearing disastrous unemployment, we want to open the opportunity for all humans to do what they are best in, which relates to ingenuity. Ingenuity was never actively developed in any education system because, in the past, it was not essential to the development of society. Already in this decade, businesses may hire a staggering 100 million innovation managers. Very soon, we want to solve more problems than we could ever imagine, and we will need far more brainpower than we have available today.

World Innovations Forum

BlueCallom is committed to donating 10% of its profit to the World Innovations Forum Foundation, helping innovative minds across the world to unleash their natural ingenuity for the good of all of us. The World Innovations Forum is specially engaged in creating awareness for the importance of innovation and the importance of stimulating and supporting the natural creative talent in all humans.

Digital Presence

Neuro Innovation Technology discussions online

LinkedIn Profile – Would be nice to follow us

LinkedIn Group
– Would be great to welcome you here

Facebook Page
– Check it out and give us a like

Facebook Group
– Join us and talk innovation

Twitter Account
– Please follow us here too


BlueCallom AG
(Former Society3 Grp AG)
6004 Lucerne, Switzerland
+41 (41) 511-2660

Reg.: CH-199.589.306

CEO: Axel Schultze

BlueCallom Neuro Innovation Technology

Neuro Innovation Technology Nomen Clature

We prefer the term Ingenuity over creativity
We focus on Disruptive Innovation, not on improvements
We are a Neuro Innovation Technology company
We offer a Neuro Innovation Management Platform
BlueCallom is a cloud-based solution
An innovation project we call “a BlueCallom
Our “Thought Leader Series” are monthly webinars
Our “Thought Leader Circle” is a group of innovative thought leaders, by invitation only
Our first BlueCallom Conference my happen in spring 2022