In 2016, the Society3 Group was first, developing a unique method to create disruptive business models in a repeatable manner. It was very successfully applied in the Society3 Startup Accelerator. In 2017 the founders’ team went on a quest to find out how ideas are actually created. The research led the team to neuroscience and a radically different innovation development solution compared to all the conventional ideation and innovation processes and methods. In 2019, the “Deep Innovation Design” method was created. The need to support the new method and its data bursting outcome led to a new technology platform, saying goodbye to linear processes and introducing one of the first laterally organized business applications. In 2020 BlueCallom became a spinoff of Society3 and the brand-new technology and methodology were introduced in spring 2021.

Given the intensity of our work in the innovation space, we had to summarize a short definition we live by.

Innovation is the introduction
of groundbreaking elevation
in the way people do things,
and growing a global adoption.

Improvement is not Innovation

P.S. There are over 100 definitions of innovation