BLUECALLOM DEEP
Leveraging our most precious talent as human beings - ingenuity.
Introducing BlueCallom Innovation Management Software
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Innovation is a CEO Mandate
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INNOVATION FACT
Innovation has a dual dependency.
(1) Brilliant Ideas
(2) Relentless Execution
Deep Innovation Design - The most advanced way to Innovate
BLUECALLOM WHITEPAPERS
Most innovation centers failed to genuinely innovate -
Now let's fix it.
New innovation opportunity for enterprise. What worked for startups can now also work for enterprises.
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BLUECALLOM DEEP
KPIs from 25,000+ data points. Managing a lateral innovation process.
Introducing BlueCallom Innovation KPI Framework
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INNOVATION FACT
In the past 25 years, 95% of groundbreaking innovations came from startups. End the drama, completely rethink the act of innovation.
Act like a unicorn, not like a playgroup.
Dream – Make – Scale
The BlueCallom founders, after building four highly disruptive businesses, dared to question everything about innovation. They fused their own experiences with significant neuroscience discoveries. Creating the Neuro Ideation method led to a complete redesign of the act of innovation. The Deep Innovation Design model and corresponding technology were developed.
Even the best process can’t make a weak idea successful. And the most innovative idea has zero value without relentless execution. The BlueCallom Equation:
Groundbreaking Innovation (G) = Ideation (I) * Exponential Execution (E²). G=I E².
The Idea “I” does not need to scale. But the execution (E) must scale exponentially to make the groundbreaking innovation “G” a reality. This can be verified with any disruptive business in the past.
Our brain cells and neurons cannot create anything new from scratch. But they can compose innovative and disruptive ideas from past impressions and experiences. This is a lateral process. Unlike linear, step-by-step processes which are great to help perfect repeating tasks, lateral processes involve a high degree of “negotiation” in our brain, comparing and analyzing all kinds of experiences, which may be as fresh as now. We won’t give up on processes, which are a unique power of the human mind, but on the way, we construct them.
We don’t want to add to the countless definitions of innovation. But our effort and engagement shall lead to the following result:
BlueCallom enables innovation teams to develop completely new and elevated ways to do things for their designated audience, bring it to global markets, and typically disrupt an entire market segment.
Improvement is not Innovation.
The “BlueCallom KPI Framework” is an innovative data-driven solution. Besides budget monitoring, ROI estimation, and timeline monitoring, the system tracks hundreds of innovation process-relevant activities and events. For the first time, innovation confluence, idea validation, or degree of innovation is possible to measure in an early stage. More than 10,000 data points feed the KPI framework. Algorithms help to make sense out of all that data and represent them in a highly visual manner.
In the past 25 years, globally, less than five (5) established enterprises had been successful with disruptive innovation. During the same time, more than 100 startups began to disrupt one industry segment after the other. There is a major opportunity for every business to rethink innovation. Moreover, understanding the behavior of our brain, rethinking the processes, replacing randomness with intelligence, and more. Innovation is not an art – it is a science.
More surprising facts about innovation: One expert is enough in your innovation team. More would be only more of the same. Ideas come from broad and rich experiences, from highly diverse teams. The dependency on ideation and execution is another reason for diverse teams. Attract people from sales, marketing, finance, operations, and subject matter experts and you have a team that can be extremely innovative. Train them in neuro innovation management and you have your innovation dream team.
