Understanding our most precious talent as human beings - creativity.

Introducing BlueCallom Innovation Management Software

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Creating an Internal Innovation Culture

An innovation culture can be found in countries, in regions, in companies, in families. And wherever it is, it has evolved based on some initial successes.

Join the next Innovative Minds Events | Jul 8, 2021

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In the past 25 years, 95% of groundbreaking innovations came from startups. End the drama, completely rethink the act of innovation.

Act like a unicorn, not like a playgroup.


KPIs from 25,000+ data points. Managing a lateral innovation process.

Introducing BlueCallom Innovation KPI Framework

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Innovation has a dual dependency. (1) Brilliant Ideas
(2) Relentless Execution

Deep Innovation Design - The most advanced way to Innovate

Neuro Innovation Management

Unfolding the human potential for ingenuity.

Neuroscience influence on any facet of the innovation process

Neuro Ideation™

The BlueCallom founders, after building four highly disruptive businesses, dared to question everything about innovation. They fused their own experiences with significant neuroscience discoveries. Creating the Neuro Ideation method led to a complete redesign of the act of innovation. The Deep Innovation Design model and corresponding technology were developed.


Ideation and Execution

Even the best process can’t make a weak idea successful. And the most innovative idea has zero value without relentless execution. The BlueCallom Equation:

Groundbreaking Innovation (G) = Ideation (I) * Exponential Execution (E²)G=I E².

The Idea “I” does not need to scale. But the execution (E) must scale exponentially to make the groundbreaking innovation “G” a reality. This can be verified with any disruptive business in the past.

Linear vs. Lateral Innovation Management

Our brain cells and neurons cannot create anything new from scratch. But they can compose innovative and disruptive ideas from past impressions and experiences. This is a lateral process. Unlike linear, step-by-step processes which are great to help perfect repeating tasks, lateral processes involve a high degree of “negotiation” in our bran, comparing and analyzing all kinds of experiences, which may be as fresh as now. We won’t give up on processes, which are a unique power of the human mind, but on the way, we construct them.

Redefining the meaning of Innovation

We don’t want to add to the countless definitions of innovation. But our effort and engagement shall lead to the following result:

Empowering teams to unfold groundbreaking elevation in the way people do things and ensuring a successful global distribution. It often results in disruption, how industry segments conduct business.

Improvement is not Innovation.


Innovation KPI Framework

The “BlueCallom KPI Framework” is an innovative data-driven solution. Besides budget monitoring, ROI estimation, and timeline monitoring, the system tracks hundreds of innovation process-relevant activities and events. For the first time, innovation confluence, idea validation, or degree of innovation is possible to measure in an early stage. More than 10,000 data points feed the KPI framework. Algorithms help to make sense out of all that data and represent them in a highly visual manner.


Corporate Innovation Opportunity

In the past 25 years, globally, less than five (5) established enterprises had been successful with disruptive innovation. During the same time, more than 100 startups began to disrupt one industry segment after the other. There is a major opportunity for every business to rethink innovation. Moreover, understanding the behavior of our brain, rethinking the processes, replacing randomness with intelligence, and more. Innovation is not an art – it is a science.

Extended Design Thinking Mode


Upskill your (Dream) Team

More surprising facts about innovation: One expert is enough in your innovation team. More would be only more of the same. Ideas come from broad and rich experiences, from highly diverse teams. The dependency on ideation and execution is another reason for diverse teams. Attract people from sales, marketing, finance, operations, and subject matter experts and you have a team that can be extremely innovative. Train them in neuro innovation management and you have your innovation dream team.

Neuro Innovation Management
Built for the Big 5 Innovation Types






Taking you inside the Innovation Space

Innovation Management Academy | Certified Deep Innovation Design Champion (BCDC)

Next Program Starts Jun 28, 2021

Learn how you can elevate your innovation effort to truly groundbreaking innovation, get it funded and bring it successfully to market. This course provides a comprehensive insight into the Deep Innovation Design Model and the Neuro Ideation Method at its core. Whether you want to become an Innovation Manager, an Executive, a Specialist, or take any other role in the innovation space, this program provides the essential know-how for the most advanced innovation design model.

Enroll in the Next Program

Thought Leader Series | Creating an internal innovation culture

Join the Next Event Jul 8, 2021

An innovation culture can be found in countries, in regions, in companies, in families. And wherever it is, it has evolved based on some initial successes. For example, the Silicon Valley innovation culture was allegedly sparked by Robert Noyce, one of the Intel Founders. And as it evolved, different subcultures in the various companies evolved on their own. Most innovation cultures had been stimulated top-down by leaders such as Steve Jobs, Elon Musk, Gordon Moore, and many others. And while there are internal movements to become more innovative and embracing innovation from within, usually those initiatives die in the various management layers.

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