1) Neuro Ideation™
The BlueCallom founders, after building four highly disruptive businesses, dared to question everything about innovation. They fused their own experiences with significant neuroscience discoveries. Creating the Neuro Ideation method led to a complete redesign of the act of innovation. The Deep Innovation Design model and corresponding technology were developed.
2) Corporate Innovation Opportunity
In the past 25 years, globally, less than five (5) established enterprises had been successful with disruptive innovation. During the same time, more than 100 startups began to disrupt one industry segment after the other. There is a major opportunity for every business to rethink innovation. Moreover, understanding the behavior of our brain, rethinking the processes, replacing randomness with intelligence, and more. Innovation is not an art – it is a science.
3) Ideation and Execution
Even the best process can’t make a weak idea successful. And the most innovative idea has zero value without relentless execution. The BlueCallom Equation: Groundbreaking Innovation (G) = Ideation (I) * Exponential Execution (E²). G=I E². The Idea “I” does not need to scale. But the execution (E) must scale exponentially to make the groundbreaking innovation “G” a reality. This can be verified with any disruptive business in the past.
4) Upskill your (dream) team
More surprising facts about innovation: One expert is enough in your innovation team. More would be only more of the same. Ideas come from broad and rich experiences, from highly diverse teams. The dependency of ideation and execution is another reason for diverse teams. Attract people from sales, marketing, finance, operations, and subject matter experts and you have a team that can be extremely innovative. Train them in neuro innovation management and you have your innovation dream team.
News
Joining the Ingenuity Cup Competition
The first global competition for groundbreaking innovation. We will demonstrate publicly that groundbreaking innovation has its pattern and our brain can be stimulated to compose those groundbreaking concepts and a team being able to execute those.
Groundbreaking Innovation in 40 days
For innovation news:
TEDx – Your Innovative Mind
Intro to Neuro Innovation Management with Deep Innovation Design
5) Linear vs. Lateral Innovation Management
Our brain cells and neurons cannot create anything new from scratch. But they can compose innovative and disruptive ideas from past impressions and experiences. This is a lateral process. Unlike linear, step-by-step processes which are great to help perfect repeating tasks, lateral processes involve a high degree of “negotiation” in our bran, comparing and analyzing all kinds of experiences, which may be as fresh as now. We won’t give up on processes, which are a unique power of the human mind, but on the way, we construct them.
6) Innovation KPI Framework
The “BlueCallom KPI Framework” is an innovation data-driven solution. Besides budget monitoring, ROI estimation, and time-line monitoring, the system tracks hundreds of innovation process-relevant activities and events. For the first time, innovation confluence, idea validation, or degree of innovation is possible to measure in an early stage. More than 10,000 data points feed the KPI framework. Algorithms help to make sense out of all that data and represent them in a highly visual manner.
BlueCallom meaning of innovation
We don’t want to add to the countless definitions of innovation. But our effort and engagement shall lead to the following result:
Empowering teams to unfold groundbreaking elevation in the way people do things and ensuring a successful global distribution.
It often results in disruption, how industry segments conduct business.
Improvement is not Innovation.
