In the past 25 years, 95% of groundbreaking innovations came from startups

End the drama, completely rethink the act of innovation.

Close your innovation playground and start executing relentlessly

Act like a unicorn, not like a playgroup

Innovation has a dual dependency

Deep Innovation Design will blow your mind

1) Brilliant ideas
2) Relentless execution

BlueCallom Innovation KPI Framework
KPIs from 25,000+ data points
Managing a lateral innovation process

Meet innovative minds from around the world
Win the most prestigious innovation cup
Get in front of your CFO or 900+ investors

Neuro Innovation Management

Unfolding the human potential for ingenuity

1) Neuro Ideation™

Neuro Ideation making all the difference in Innovation Managemen

The BlueCallom founders, after building four highly disruptive businesses, dared to question everything about innovation. They fused their own experiences with significant neuroscience discoveries. Creating the Neuro Ideation method led to a complete redesign of the act of innovation. The Deep Innovation Design model and corresponding technology were developed.

2) Corporate Innovation Opportunity

Massive Corporate Opportunity and Innovation Management

In the past 25 years, globally, less than five (5) established enterprises had been successful with disruptive innovation. During the same time, more than 100 startups began to disrupt one industry segment after the other. There is a major opportunity for every business to rethink innovation. Moreover, understanding the behavior of our brain, rethinking the processes, replacing randomness with intelligence, and more. Innovation is not an art – it is a science.

3) Ideation and Execution

Ideation and Execution with Innovation Management

Even the best process can’t make a weak idea successful. And the most innovative idea has zero value without relentless execution. The BlueCallom Equation: Groundbreaking Innovation (G) = Ideation (I) * Exponential Execution (E²). G=I E². The Idea “I” does not need to scale. But the execution (E) must scale exponentially to make the groundbreaking innovation “G” a reality. This can be verified with any disruptive business in the past.

4) Upskill your (dream) team

Upskill your team in Innovation Management

More surprising facts about innovation: One expert is enough in your innovation team. More would be only more of the same. Ideas come from broad and rich experiences, from highly diverse teams. The dependency of ideation and execution is another reason for diverse teams. Attract people from sales, marketing, finance, operations, and subject matter experts and you have a team that can be extremely innovative. Train them in neuro innovation management and you have your innovation dream team.


Joining the Ingenuity Cup Competition

The first global competition for groundbreaking innovation. We will demonstrate publicly that groundbreaking innovation has its pattern and our brain can be stimulated to compose those groundbreaking concepts and a team being able to execute those.

Groundbreaking Innovation in 40 days

More details and application

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TEDx – Your Innovative Mind

Intro to Neuro Innovation Management with Deep Innovation Design

5) Linear vs. Lateral Innovation Management

Linear versus Lateral Innovation Management

Our brain cells and neurons cannot create anything new from scratch. But they can compose innovative and disruptive ideas from past impressions and experiences. This is a lateral process. Unlike linear, step-by-step processes which are great to help perfect repeating tasks, lateral processes involve a high degree of “negotiation” in our bran, comparing and analyzing all kinds of experiences, which may be as fresh as now. We won’t give up on processes, which are a unique power of the human mind, but on the way, we construct them. 

6) Innovation KPI Framework

KPI Framework for Innovation Management

The “BlueCallom KPI Framework” is an innovation data-driven solution. Besides budget monitoring, ROI estimation, and time-line monitoring, the system tracks hundreds of innovation process-relevant activities and events. For the first time, innovation confluence, idea validation, or degree of innovation is possible to measure in an early stage. More than 10,000 data points feed the KPI framework. Algorithms help to make sense out of all that data and represent them in a highly visual manner.

BlueCallom meaning of innovation

BlueCallom meaning of innovation

We don’t want to add to the countless definitions of innovation. But our effort and engagement shall lead to the following result:
Empowering teams to unfold groundbreaking elevation in the way people do things and ensuring a successful global distribution.
It often results in disruption, how industry segments conduct business.
Improvement is not Innovation.

Neuro Innovation Management
Built for the Big 5 Innovation Types

Neuro Innovation Management

BlueCallom Product Innovation Model

Product Innovation

Focused on the product side. This is the classic way to innovate and the most obvious to be recognized by the market. However, it is also the easiest to copy and to quickly outperform.

BlueCallum Experience Innovation

Experience Innovation

The most effective way to innovate, only recognized by users, and communicated through advocacy. Experiences include general customer experience all the way to entire entertainment solutions: the hardest to copy and easiest to create a marketing buzz for.

BlueCallom Business Model Innovation

Biz. Model Innovation

The most successful way to innovate with a big impact on the industry. Typically goes hand in hand with an experience innovation. Very good to have advocates create a marketing buzz. The hardest way for the competition to copy, even to compete with.

BlueCallom Organizational Innovation

Organizational Innovation

Innovation within the organizational structures, mainly for process acceleration, customer experience, resulting in increased profitability. It is tough to copy (if not done by consultants), making it very hard to understand from the outside and even the inside.

BlueCallom Structural Innovation

Structure Innovation

Supra-Enterprises, [companies bigger than 25,000 employees], seems to have the hardest time to create truly ground-breaking innovation.  Top Executives, Board, and major Investors have to agree on creating a new leadership structure to bring innovation forward.