The Initial Value of an Idea is Zero
The initial value of an idea is zero
The entire value is created through relentless execution
Stop worrying start doing
Putting it all together
Share your idea with great people who can help you make it happen. Involve potential customers before you even build a prototype. Then build an initial version of your idea matching what the market will need now or later. The more innovative you are the smaller is the initial customer base. Groundbreaking innovation is only taken by early adopters. As soon as you can show your first results, be as bold as you can get and invite others to follow your ideas. Never “hide” your ideas from competitors. You can only become a market leader if you have followers. And while the followers copy your idea, you already have a new version, a next-generation solution that gets you closer to your ultimate product vision. A great example is currently in the Automobile industry. Tesla challenged the market leader Mercedes Benz with groundbreaking innovation. ten years later Mercedes Benz accepted the challenge but not by innovating but by following Tesla’s lead. Despite the fact that Mercedes has a superior display over Teslas – the augmented reality head-up display that theoretically would replace all the old dashboards – but they felt forced by the new leader to follow and introduced a massive, old-style display across the entire front.
Please share your thoughts and ideas with other innovative people on BlueCallom’s Deep Innovation Design, Innovation Management System, and Neuroideation LinkedIn Group.