End of an exceptional project
In 2015 we asked ourselves: “how can we help startups in our accelerator to create a disruptive business model?” The initial response was – impossible. Impossible was all my life a ‘wake word’ triggering my mind like no other word. With first successes and countless questions how we came up with all our innovative ideas, in 2016 we began to seek answers that go beyond ‘thinking big’ and ‘out of the box’. Our quest, finding out how innovative and disruptive ideas are created in our mind, has been overwhelmingly successful. The project “BlueCallom” took unexpected turns and eventually an unexpected finish for all of us. Not only did we find amazing insights and made surprising discoveries, our work even resulted in an all new business opportunity. BlueCallom became a methodology and eventually a software solution (SaaS). We even consider renaming the company Society3 into BlueCallom. The origin of the name BlueCallom has been shared already in the previous post. I want to thank a few exceptional people who have been part of this journey in different capacities: Dr. Matthes Fleck (Prof. for entrepreneurship at the University for Arts and Science, Lucerne, Switzerland, Marita Schultze co-founder of Society3, George Parish VP Sales Society3 Silicon Valley, Huong BK Holdings, Vietnam, Tobias Gunzenhauser, Yamo, Switzerland, Sandipan, Sonect Switzerland, two global enterprises that I hope to be able to name any soon, and many others who encouraged and supported us on this journey.
A new beginning
After we have transferred all our startup support activities into our foundation “World Innovations Forum”, the Society3 Website became actually dormant and was used to report about our quest. This quest was so amazing and the findings so overwhelming that we gave the site a new name: BlueCallom. Now we are proceeding the with the company by sharing what we learned and providing tools (software) to easily apply the learning. Society3 is on its way to re-launch and morphs into BlueCallom, the digital augmentation of our two brain halves with a digital brain extension.
An almost infinite journey
Please join us on this new way of understanding how our mind is composing ideas in general and innovation in particular. It may help us to not only better understand how to innovate. It may help us understand how we can leverage the single most powerful tool, homo sapiens has been given by nature, that will continue to set us far above any machine: Our ability to compose billions of experiences to more new ideas than stars in our universe.