Use Case
A company wants to have ongoing market observation and get market intelligence and suggestions as markets and competitors change. More importantly, they want to know when customer behavior, needs, or interests are in an early process of change. The ideal solution would observe an entire market, market segments, specific competitors, specific target audiences and provide a suggestion that is bound to the company strategy and its objectives.
The Challenge
Companies analyze their competition to improve their own success pattern. However, those analytical processes are done just occasionally. The complexity of the information needed in larger organizations exceeds the ability to do it manually more often. Collecting the data from all the key influential sources is a repeatable tedious task and building all the most relevant consequences from that information is too time consuming.
Degree of
Impossibility
To manually monitor markets, competition, and customers on an ongoing basis in realtime is cost prohibitive. Moreover, initiating actions on all those changes seemed to be impossible too. We give it a 5-star degree of impossibility.
Core Benefits &
Values
The Autonomous Leadership Radar solution delivers continuous real-time analysis of market trends, customer behavior, and competitive activity. Its autonomous capabilities allow it to scan the global market daily, much like a radar. The system correlates a company’s strategy, objectives, and goals with shifts in market behavior, competition, technology, and other developments, offering daily insights to leaders across departments— from product management and R&D to marketing, sales, finance, and production.
The key value lies in providing actionable recommendations aligned with the company’s direction, rather than merely presenting ‘interesting’ news.
What is
Unique
1) Highly focused company strategy and goal specific autonomous market research. The company can pick specific competitors to keep an eye on and select characteristics that would describe a possible new competitor.
2) The market radar’s research is turned immediately into suggestions for the specific business leaders within an organization by GPTBlue. Suggestions come to its designated users simply by email whenever they are necessary.
3) The Autonomous character allows a solution that would have been impossible to do manually in an economic way.