Deep Innovation Design Model
The most advanced way to Innovation
What is Deep Innovation Design?
Deep Innovation Design is a new and unique innovation management model that was developed in 2020 and is highly influenced by neuroscience. The purpose of this new method was to leverage the newfound understanding of how the brain composes and manages ideas and longs for successful execution. Deep Innovation Design departs from the classic brainstorming, experimenting, and pivoting model where participants essentially HOPE for a good idea. The Neuro Ideation process takes on average 3 weeks and empowers teams to create an innovative and disruptive concept. This method makes targeted and strategic innovation on demand a repeatable process. It also brings predictability, manageability, and speed to innovation engagements. Predictability and manageability allow for a rather precise budget allocation, timeline, resource allocation, and goals definition. Now innovation specific KPIs are possible and the magic of innovation vanishes away.
Knowing that innovation is only as valuable as the execution brings the innovation to market, the Deep Innovation Design model makes the key aspects of market success part of the process. Moreover, the BlueCallom equation describes in a mathematical way the duality between brilliant ideation and relentless execution.
With the demystification of innovation, removing its randomness, and bringing methods, management techniques, to innovation, Deep Innovation Design became the first end-to-end innovation process.