Entries by Axel Schultze

BlueCallom Equation Introduction – Value of Innovation

Calculating the value of an innovation One of our early objectives was to easily describe the value of our work. It is not easy as Innovation has so many moving parts and the fact that enterprises around the world are feverishly trying to find better ways to achieve groundbreaking innovation and not just improvement is […]

100 Million Innovation Managers – IMACAD

400 Million businesses (OECD) may look for a total of 100 Million Innovation Managers during this decade. 100 Million Innovation Managers Of course, at first sight, it sounds ridiculous. Yet if you take the number of registered businesses around the world plus the enormous growth rate of new businesses it is relatively easy to imagine […]

Your CV is of No Value – Here is Why.

When applying for a job at BlueCallom, you will find the same behavior in the World Innovations Forum and our previous companies. We ignore CVs for more than 15 years now. Interestingly enough, you find the same with Facebook, Google, and many others: “Your CV is of no value” to us. And since not only […]

10 Things that Change with Neuro Innovation

Neuro Innovation – How ideas get created Neuroscience had the single biggest impact on our modern understanding of innovation, in particular Neuro Innovation. One key aspect is the realization that ideas don’t come randomly and there are no “magic ideas out of the blue”. The brain composes ideas from past experiences and those compositions represent […]

Deep Innovation Design Training

The name Deep Innovation Design Training indicates the difference: DEEP. Far deeper than any other innovation method so far. And instead of being more complicated, the Deep Innovation Design model makes innovation actually more easy and far better to manage, finance, and execute. Uncovering why truly groundbreaking innovation was so hard and so rare: 1) […]

The End of Brainstorming – Beginning of a New Era

The end of brainstorming – it never led to groundbreaking innovation. This post was inspired by a direct question for me on Quora. Over a year ago, I was asked a similar question. Question: “How do successful companies manage the influx of ideas and choose top-notch ideas for inventing new products?“ The answer “forced” us […]

7 Most Counter-intuitive Innovation Traps

In a recent research project, interviewing or discussing the entire innovation process in mid-market to global enterprises,  we found a high concentration in 7 areas of counter-intuitive behavior or innovation traps. We have been aware of 5 of them but No. 2 and 7 were also new to us. We will continue expanding our research […]

Big Five Innovation Types

Innovation is an extremely counterintuitive business. For most people outside the innovation space, Innovation means radically new or significantly improved products. Interestingly enough, product innovation is the least successful model. There are various ways to innovate. Highly successful and radically disruptive innovations today come from business model innovation. For instance, in my old company, Computer […]

Neuro Ideation – Step by Step

Intelligent Neuro Ideation When understanding how our mind composes and processes ideas, we must ask how we can leverage those cognitive abilities, control them, influence them, and improve our thinking skills? The Neuro Ideation method is the first step in that direction. Every idea created is a composition of past experiences. This understanding based in […]

Why do we think so boring LINEAR?

During school and later in business 90%+ of humans become unknowingly and with no bad intention from others an ever more linear thinker. Everything – and I mean everything – is structured in the next 3, 5, 10 steps to do this or that. Moreover, after we see positive results from that mechanism, we even […]