Neuro Innovation – How ideas get created Neuroscience had the single biggest impact on our modern understanding of innovation, in particular Neuro Innovation. One key aspect is the realization that ideas don’t come randomly and there are no “magic ideas out of the blue”. The brain composes ideas from past experiences and those compositions represent […]
The name Deep Innovation Design Training indicates the difference: DEEP. Far deeper than any other innovation method so far. And instead of being more complicated, the Deep Innovation Design model makes innovation actually more easy and far better to manage, finance, and execute. Uncovering why truly groundbreaking innovation was so hard and so rare: 1) […]
The end of brainstorming – it never led to groundbreaking innovation. This post was inspired by a direct question for me on Quora. Over a year ago, I was asked a similar question. Question: “How do successful companies manage the influx of ideas and choose top-notch ideas for inventing new products?“ The answer “forced” us […]
In a recent research project, interviewing or discussing the entire innovation process in mid-market to global enterprises, we found a high concentration in 7 areas of counter-intuitive behavior or innovation traps. We have been aware of 5 of them but No. 2 and 7 were also new to us. We will continue expanding our research […]
Innovation is an extremely counterintuitive business. For most people outside the innovation space, Innovation means radically new or significantly improved products. Interestingly enough, product innovation is the least successful model. There are various ways to innovate. Highly successful and radically disruptive innovations today come from business model innovation. For instance, in my old company, Computer […]
Intelligent Neuro Ideation When understanding how our mind composes and processes ideas, we must ask how we can leverage those cognitive abilities, control them, influence them, and improve our thinking skills? The Neuro Ideation method is the first step in that direction. Every idea created is a composition of past experiences. This understanding based in […]
During school and later in business 90%+ of humans become unknowingly and with no bad intention from others an ever more linear thinker. Everything – and I mean everything – is structured in the next 3, 5, 10 steps to do this or that. Moreover, after we see positive results from that mechanism, we even […]
Remember our first webinars? We talked about the concept of Deep Innovation Design in January this year. We made the analogy to athletes and how they went through an amazing transformation. In just 50 years amazing superstars! Today we are ready to rock innovators, managing their minds, like others their bodies. Today we have a […]
The end of an exceptional project, and the beginning of a new journey, BlueCallom. In 2015 we asked ourselves: “how can we help startups in our accelerator to create a disruptive business model?” The initial response was – impossible. Impossible was all my life a ‘wake word’ triggering my mind like no other word. With […]
How do you think innovatively? After 4 years of research, we found the answer to one of the most often asked questions: “How did you guys come up with all your innovative ideas?” One in particular, “How do you think innovatively? Tell me, step by step”. Four years ago we did not have any clear […]
