Innovation Meta Strategy
Innovation Meta Strategy Model
An Innovation Strategy has a specific challenge. The actual goal or innovation is unknown when the strategy is created. To overcome that challenge, the BlueCallom Innovation Meta Strategy was developed as an umbrella strategy. The goal is defined as a breakthrough innovation in a specific strategic direction with a corresponding corporate objective. By taking the Innovation Principals into account, an Innovation Meta Strategy can lead to a strategic innovation effort where the GOAL is a VALUE for the business rather than a PRODUCT, and the mission is a path to get there versus a way to the specific destination. This intellectual twist will most likely be appreciated after the first innovation projects.
- Goal and Mission
What is the major goal and the mission for the enterprise innovation effort in general and independent of the goals of any individual innovation project? - Innovation Direction
In what business directions should the innovations be considered? - Innovation Leadership
What will the Innovation leadership structure look like from C-Level down. What talents what responsibilities. - Strategic constraints
What strategic constraints shall be considered regarding markets, technologies, and other aspects. - Stakeholder Management
What are the typical innovation stakeholders, how will they be integrated, managed and legally bound? - Innovation Economics
What are the innovation economic, including revenue and profit expectations, investments, and budgets? - Innovation Timeline
What innovation timelines are expected, considering typical innovation market dynamics? - Talents and resources
What talents will you need, how will they be selected, onboarded and integrated? What resources and infrastructure is needed? - Innovation Organization
How will the innovation organization be structured in terms of leadership, legal aspect and corporate integration? - Manageability and KPIs
How will you manage the innovation processes and different teams? What innovation related KPIs will be used and how will budget be managed?
Executive Innovation Mandate
The one-page Executive Innovation Mandate provides orientation, guidance, and directions without limiting the horizon. Openly communicated corporate constraints alleviate innovation efforts that won’t make it to a financing round.
The Key aspects are:
- Significance
What is the significance of the innovation project to the company, how does it make a difference. - Scope
What is the scope of the innovation, in regards to the organization, initial budgets and scaling - Magnitude
What is the magnitude to the company, to the shareholders, to the market capitalization