Our technology is new – and so is our language
Glossary Introduction
Here you find parts of our Taxonomy framework and the beginning of building our own content model for AI to use in chatbots, intelligent response systems, and more.
1. Core Category — Enterprise AI
Intent: Understanding BlueCallom’s core identity.
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Q: What is Enterprise AI?
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A: Enterprise AI is the application of multi-agent intelligence to optimize and transform enterprise workflows, decision-making, and innovation. At BlueCallom, Enterprise AI is the overarching category uniting our Agentic AI, Enterprise Workflow Intelligence, and Human Intelligence Augmentation.
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Q: How is BlueCallom different from other AI companies?
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A: Unlike companies that add AI features, BlueCallom defines a new enterprise layer: Enterprise AI. Our focus is to orchestrate workflows, not replace existing ERP/CRM systems.
2. Pillars
Enterprise Workflow Intelligence (EWI)
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Q: What is Enterprise Workflow Intelligence?
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A: EWI is BlueCallom’s intelligent orchestration layer. It integrates with ERP, CRM, and HR systems to optimize workflows, leverage existing data, and automate decision-making.
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Q: How does EWI work with SAP or Salesforce?
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A: EWI sits as an intelligent layer on top, turning these systems proactive without replacing them.
Agentic AI
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Q: What is Agentic AI?
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A: Agentic AI is the collaboration of autonomous AI agents that coordinate enterprise processes. At BlueCallom, Agentic AI runs multi-agent clusters that act like a “boardroom of digital executives.”
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Q: Why is Agentic AI important for enterprises?
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A: It allows organizations to delegate complex workflows to specialized agents, increasing speed, consistency, and scalability.
- Read more about Agentic AI
Prompt over Code (PoC)
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Q: What does Prompt over Code mean?
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A: PoC is BlueCallom’s method of building AI solutions using natural language prompts instead of traditional programming.
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Q: What is the benefit of PoC?
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A: It accelerates solution development to “AI speed,” empowering business teams to innovate without coding bottlenecks.
Innovations Intelligence
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Q: What is Innovations Intelligence?
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A: It is an AI-driven discovery of market opportunities, competitive intelligence, and ideation. BlueCallom first pioneered this before expanding into Enterprise AI.
Human Intelligence Augmentation (HIA)
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Q: What is HIA?
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A: Human Intelligence Augmentation is BlueCallom’s principle of enhancing human creativity and decision-making with AI, rather than replacing people.
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Q: Why HIA and not just AI?
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A: Because the future of enterprises is human-AI synergy, not human replacement.
- Q: Where is the term coming from
- A: Douglas Englebart coined the term in 1962
3. Supporting Concepts
Enterprise Intelligence Layer
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Q: What is the Enterprise Intelligence Layer?
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A: It is the “AI brain” BlueCallom provides on top of existing enterprise IT systems, connecting data silos and orchestrating workflows intelligently.
Agent Requirement Document (ARD)
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Q: What is an ARD?
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A: An ARD is a standardized blueprint describing the intent, context, outcome, and data sources for an AI agent. BlueCallom uses ARDs to design multi-agent workflows systematically.
Digital AI Assets
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Q: What are Digital AI Assets?
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A: They are enterprise-owned AI models, agents, and datasets — intellectual capital that grows in value over time.
SynthoDidact Learning
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Q: What is SynthoDidact Learning?
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A: It is a new learning paradigm combining synthetic intelligence with didactic principles, pioneered by BlueCallom to accelerate enterprise education.
AI-Augmented Decision-Making
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Q: How does AI support executive decision-making?
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A: BlueCallom agents provide predictive, context-rich recommendations, giving leaders “decision intelligence” beyond human capability alone.
4. Applied Use Cases
AI-Powered Go-to-Market
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Q: How can BlueCallom support my go-to-market strategy?
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A: Our AI agents analyze markets, competitors, and customer signals to recommend GTM strategies and sales plays at scale.
AI-Driven R&D Acceleration
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Q: Can AI really accelerate R&D?
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A: Yes — BlueCallom agents manage idea pipelines, validate concepts, and reduce time-to-market by simulating outcomes.
AI-Enhanced HR & Workforce Intelligence
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Q: How does AI help in HR?
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A: By mapping employee knowledge, suggesting learning paths, and optimizing talent allocation.
AI-Accelerated Sales & Marketing
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Q: How does BlueCallom improve sales performance?
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A: AI agents generate account insights, optimize campaigns, and tailor interactions — giving sales teams actionable intelligence in real time.
AI-Based Customer Care
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Q: How does AI improve customer care?
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A: BlueCallom conversational agents provide proactive, predictive support, elevating customer experience while reducing support costs.
5. Philosophical Anchors
Customer Co-Creation in AI
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Q: What role do customers play in BlueCallom’s AI solutions?
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A: Our customers actively shape features, frameworks, and workflows — making them co-creators of Enterprise AI.
Enterprise Transformation
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Q: What does “Enterprise Transformation” mean for BlueCallom?
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A: It is the shift from data-driven IT to AI-driven intelligence, redefining how enterprises operate and compete.