March 27th – 9:00 – 12:00 CET – Online Event
Partner Sales & Support Training
AUDIENCE
BlueCallom Business Partners
AI Consultants & Implementors
FORMAT
Online Training
LANGUAGE
The discussion will be conducted in English
WHAT TO EXPECT
This training focuses on equipping you with the strategies and knowledge needed to effectively market and sell AgenticBlue Solutions. You’ll learn how to identify and target the right customers, position Agentic AI effectively, navigate the sales process, and maximize customer retention and expansion opportunities. The training will also cover pricing, deployment, and post-sale engagement, ensuring you can support clients at every stage of their journey.
WHY JOIN
As a BlueCallom partner, AI Consultant, or AI Implementer, your ability to sell and support Agentic AI Solutions is critical to your success. This training provides insights into how to approach mid-market customers, structure deals, and manage customer relationships. You will gain the tools to position, sell, and support sophisticated AI solutions with confidence.
BENEFITS
- Targeted Sales Strategies – Learn how to identify and engage the right customers for Agentic AI Solutions.
- Effective AI Positioning – Understand how to differentiate Agentic AI from other AI technologies and communicate its value.
- Sales Process Mastery – Gain step-by-step knowledge of how to sell to mid-market customers and navigate complex sales cycles.
- Pricing & Deployment Insights – Understand how to structure offers, register opportunities, and guide clients through deployment.
- Customer Retention & Growth – Learn best practices for keeping customers engaged, providing ongoing value, and maximizing upsell opportunities.
WHAT YOU WILL LEARN
- Target Customers and Personas – Who the ideal clients are and how to engage them effectively.
- Agentic AI Positioning and Brand Marketing – How to communicate what makes BlueCallom Agentic AI unique in the market.
- AI Solution Marketing – Best practices for promoting AI solutions to different industries and business functions.
- Opportunity Registration – The process for registering and managing sales opportunities within the BlueCallom ecosystem.
- Selling Sophisticated AI Solutions – How to structure sales discussions and overcome common objections.
- Pricing and Offerings – How to position BlueCallom’s pricing and structure compelling offers.
- Deployment Process – Understanding what happens after the sale and how to support clients through implementation.
- Customer Retention and Experience – How to ensure long-term success and satisfaction with BlueCallom solutions.
- Upsell & Cross-Sell Opportunities – Strategies to expand accounts and increase revenue through additional AI offerings.
EXPECTED OUTCOME
By completing this training, you’ll be equipped to effectively position, sell, and support Agentic AI Solutions. You’ll gain the knowledge to engage the right customers, structure compelling deals, guide clients through the deployment process, and maximize long-term customer value. Whether you’re selling to new clients or expanding existing accounts, you’ll be fully prepared to drive success with BlueCallom’s AI solutions.
Agenda & Topics
Partner Sales & Support Training
Agenda
This training focuses on equipping you with the strategies and knowledge to effectively market and sell AgenticBlue Solutions.
Speakers
Christian Weh
VP Products
Axel Schultze
CEO
Dr. Janik Kärcher
Sales Manager
Stefania Randazzo
Marketing Manager