BrainCamp
March 31st, 2026 – 09:00 – 16:30
May 5th, 2026 – 09:00 – 16:30
June 9th, 2026 – 09:00 – 16:30
AUDIENCE
Managers, AI Enthusiasts, Career Changers
FORMAT
Face to Face at BlueCallom in Zurich and Online
LANGUAGE
The discussion will be conducted in English
DATES
Tuesday, March 31st, 2026 – 09:00 – 16:30 (CET)
Tuesday, May 5th, 2026 – 09:00 – 16:30 (CET)
Tuesday, June 9th, 2026 – 09:00 – 16:30 (CET) – ONLINE ONLY
LOCATION
Onsite Zurich Seefeld / Online
REQUIREMENT
Management position
FEE
Face to Face: CHF 1’850 per person
Online: CHF 1’350 per person
Enterprise AI Kickstart
The AI BrainCamp is a full-day, hands-on experience designed for everyone who wants to move from curiosity to capability – users, managers, career changers and AI enthusiasts alike.
What you do need: an open mind and the willingness to work differently.
AI does not replace people. It amplifies them. The organisations that thrive in the next decade will not be those with the most technology, they will be the ones where every person knows how to work with AI effectively. This programme is built on real experience from over 100 companies. We show you what Enterprise AI looks like in practice, across innovation, sales, compliance and more – live, not on slides.
What you will take away:
- A clear picture of what Enterprise AI is and why it matters for your role and your industry
- An understanding of how AI and human intelligence work together and why 1 + 1 = 3
- Hands-on experience with three flagship AI applications, guided by practitioners
- Practical knowledge of the skills and mindset your organisation needs to build internally
- Confidence in your next step – and a clear view of where to go deeper
Agenda
08:30 Arrival & Registration
Coffee and Gipfeli
09:00 Welcome & Your Day at a Glance
What you’ll leave with today · Your personal learning focus · Meet the people in the room
09:15 Enterprise AI – What It Really Is, and Why It Changes Your Role
- Enterprise AI is not ChatGPT, and not hype. It represents a fundamental shift in how work is done, decisions are made, and organisations operate.
- Understand the difference between consumer AI tools and Enterprise AI systems — and why this distinction is critical.
- Your role will evolve. What this means concretely for your day-to-day work, your decisions, and your impact within the organisation.
09:40 Your Brain + AI: A Stronger Team Than You Think
- Human cognition and AI amplify each other. This is not replacement — it is augmentation.
- Why 1+1=3. The science behind human-AI collaboration and exponential output.
- Your unique advantage. The capabilities that remain irreplaceable — judgment, creativity, context, and responsibility.
10:00 Why Every Organisation Must Build Its Own AI Muscle
- One-off training does not work. AI capability must be built, embedded, and continuously developed.
- What to build internally. Structures, skills, and systems — more achievable than you think.
- The talent profile that thrives. Curiosity, adaptability, and critical thinking become your most valuable assets.
- The path to AI self-sufficiency. How organisations transition from dependency to capability.
10:20 Coffee Break
10:30 Where AI Is Heading – and How to Position Yourself Now
- The next 12–24 months. The most relevant AI shifts you need to understand today.
- Agentic AI. What autonomous AI means for your workflows, decisions, and execution.
- From theory to reality. How an Enterprise AI platform integrates into your organisation from day one.
11:00 Why Enterprise AI Needs a Platform
- Not a tool — a system. Enterprise AI requires a structured platform to deliver real value.
- Built for enterprise use. Understand the difference in architecture, governance, and scalability.
- How it fits into your world. Key modules, workflows, and integration into existing systems.
An Enterprise AI Platform is the foundation for scalable, secure, and mission-critical AI usage.
12:00 Lunch Break
13:30 Live Session 1 – Intelligent Innovation Development
- From months to hours. How AI transforms the entire innovation process.
- Live walkthrough. From idea to full blueprint in real time.
- Your challenge, live. Submit your own case and experience AI-driven innovation.
- Take it with you. Templates and cheat sheets for immediate application.
14:10 Live Session 2 – Smart Competitor, Technology & Market Management
- Continuous market observation. Stay ahead without manual effort.
- Technology radar. Understand shifts before they impact your business.
- From noise to signals. AI-driven insights and proactive strategic action plans.
14:50 Coffee Break
15:00 Live Session 3 – AI-Driven Sales Excellence
- 80% customer time, 20% admin. A fundamentally new sales model.
- Automated intelligence. Lead research, personalized pitches, and forecasting.
- Maximum sales velocity. How AI removes friction across the sales process.
15:40 Rapid Overview 1 – Enterprise Productivity at Scale
- From isolated wins to a system. Build a continuous innovation engine.
- Scaling output. How teams consistently generate and validate ideas.
- Where to start. Key capabilities and first practical steps.
15:50 Rapid Overview 2 – Smart Compliance Management
- Compliance for everyone. Every employee runs checks as part of their workflow.
- Focus where it matters. Managers handle exceptions only.
- Enterprise-grade control. Proactive risk assessment, scanning, and full traceability.
- Integrated by design. Compliance embedded into innovation processes.
16:00 Rapid Overview 3 – Hyper-Speed Go-to-Market “Flights”
- Orchestrated execution. Product, Marketing, and Sales aligned in one flow.
- Content at scale. Rapid creation and automated review cycles.
- Drastically reduced time-to-market. Launch faster, iterate faster, win faster.
16:10 Future Horizons – BlueCallom Product Pipeline & Vision
- Exclusive roadmap insights. What is coming next.
- Next-generation capabilities. Preview of new agentic features.
- Your growth path. How to scale AI maturity over the coming months.
16:20 What Comes Next: Deepening Your AI Journey
- Level 2 specialisation. Continue building your expertise.
- Long-term capability building. How organisations embed AI sustainably.
- Open discussion. Your questions, your next steps.
16:30 Certificate Ceremony, Group Photo & Networking
Artifcial Intelligence will be your most Mission Critical System.
- What Enterprise AI really is — and why it matters to you
Gain a clear, practical understanding of Enterprise AI, how it differs from consumer AI tools, and why it is becoming relevant across industries and roles. - How human intelligence and AI work better together
Understand why AI does not replace people, but amplifies them — and why the combination of human judgment and AI capability creates stronger outcomes. - Hands-on exposure to real AI applications
Experience live examples of how Enterprise AI is used in innovation, competitor and market management, and sales — guided by practitioners, not theory. - A realistic view of the skills and mindset that matter
Learn what organisations need to build internally to work effectively with AI, including curiosity, adaptability, critical thinking, and practical confidence. - A view of where AI is heading next
Get an accessible introduction to the most relevant developments in the next 12–24 months, including agentic AI and how platforms will shape future workflows. - Understanding why Enterprise AI needs a platform
See why scalable, secure, enterprise-grade AI requires more than standalone tools — and how a platform fits into existing organisational workflows. - Confidence in your next step
Leave with a clearer sense of how to deepen your AI journey, where to go next, and how to turn interest into practical capability.
Speaker
Axel Schultze, CEO
Dunja Hahn, MD BlueCallom AI Academy
Christian Weh, VP Products
Marc Benesch, AI Instructor
