Creating breakthrough innovations far beyond brainstorming and stickers.


Deep Innovation Design

A modular way to host different methods.

What is Deep Innovation Design?

The Deep Innovation Design Framework is a way for innovation teams to keep their current method or a mix of methods and use them on the BlueCallom DEEP platform.  We offer the possibility to use Design Thinking, Stage-Gate, Horizon, and many other methods or combine them with others or the Deep Innovation Design set of methods.

Deep Innovation Design

For innovation teams who have no method yet, Deep Innovation Design is built to run all ten BlueCallom methods as a base for breakthrough innovation development. It is the youngest innovation technique, developed in 2020 and highly influenced by neuroscience that helped us understand why our ideas get composed the way they do.  Deep Innovation Design departs from the classic brainstorming, experimenting, and pivoting model where participants essentially HOPE for a good idea. The Neuro Ideation process takes on average 3-5 weeks and empowers teams to create an innovative and disruptive concept.

Open Deep Innovation design

Regardless of whether you use the BlueCallom set of methods or your own. The Open Deep Innovation Design architecture is designed to provide the full Innovation KPI capability and also the AI system without limitations to other methods, migrated onto BlueCallom DEEP. This brings predictability, manageability, and speed to innovation engagements to all shapes of innovation methods.

Innovate like world’s top innovators

Become a Certified Deep Innovation Design Master

Interested in learning more about the Deep Innovation Design framework? We offer a Certified Deep Innovation Design Master program where you will learn how to elevate your innovation effort to truly groundbreaking innovation, get it funded, and bring it successfully to market.

Deep Innovation Design Innovation Journey Map

Linear vs. Lateral Processes

Our innovative mind works laterally, our repetitive mind works linearly. Due to its simplicity, we explain, learn and effectively do all our repetitive jobs in a linear, step-by-step model. Learn and repeat. All project management systems leverage that model and guide us step-by-step through a process, manages resources and timelines to successful completion. Everything creative however can’t be done in that way. Innovation is only one of it, Emergency situation management, creating a new marketing campaign, composing a new song, and so forth, can’t be created linearly – no matter how hard we try to squeeze it in. We decide not even try to squeeze innovation into linear structures but follow the natural flow of our brain in a lateral manner. After successfully building the neuro ideation model with laterally organized canvases, we applied the model across all creative processes. We don’t religiously push the lateral mode but using only where it makes sense and use linear where it is better. Ideation is lateral, the entire innovation journey map is, or looks like linear, but is formed in a way that lateral jumps are easy to do. Yet that map is at best a hybrid but mainly linear. The effects are best seen when trying it rather than reading about it. We may be able to explain it verbally, the day we can explain how a piano sounds. :)

The Innovation Journey Map

The Innovation Journey Map is a visual representation of all 10 episodes of the Deep innovation Design methodology. Each episode of the innovation journey is supported by an individual method with milestones, start, and endpoints, objectives, and innovation-specific KPIs. Conventional innovation management systems focus mainly on ideation and prototyping, not taking market entry into consideration, having no KPIs, and are based on experimentation. Deep Innovation Design on the other hand starts even before any ideas get created, with an Innovation Opportunity Discovery method, and ends only once the innovation has been successfully distributed into global markets and follows on with the innovation continuum. The Innovation Journey Map is the GPS for the Deep Innovation Design method. Its shape is not random but indicates lateral thinking where thoughts and information go back and forth throughout the entire innovation journey. Innovation is not a project with a start and an end date – it is a journey with no finish.

Deep Innovation Design Innovation Journey Map
Deep Innovation Design Innovation Journey Map

Innovation Diffusion

The concept of Innovation Diffusion was originally created in 1962 by Everett Rogers as the theory that seeks to explain how, why, and at what rate new ideas and technology spread. Back then the time axis was mentioned but no data was attached. Today with several decades of innovation experience, and modern Neuro Innovation technology, it is possible to add profound data ranges to the innovation time axis.
In phase 1 agile leaders adopt innovative solutions while the majority of a given market would reject such an innovation. Typically five years later an agile majority follows and inhales exponential growth in the innovation penetrating its designated market. Another five years later, a “late majority”, typically highly conservative companies follow as the innovation is now tried and tested and many times over proven to be successful. At this stage, the next generation of again innovative solutions will be touching the market, unrecognized by that market. Again the agile leaders – now 10 years later – explore the next innovation of the company or from any other company and again most likely stay ahead of the competition. What was a rule of thumb: ‘The top companies are 0years ahead of the rest” can now be understood much better.

Deep Innovation Design Model

IO) Innovation Opportunity Discovery
From neuroscience we learned that every idea ever created, was a composition of past experiences. There is no, more relevant experience owner in the market than our customers. The value of Open Innovation Theory is now scientifically proven. The new Innovation Opportunity Discovery method is using that knowledge and helps identify the biggest innovation opportunities and provides the inputs to turn the inputs into groundbreaking. A methodical approach to analyze opportunities and areas where disruption could be possible and innovation is necessary.
Typically a four-week episode in the innovation journey.
ND) Needs & Dreams Analysis
With the vast experience repository of customers, we start finding out what the needs and most importantly the dreams of our customers are. A uniquely formed interview process will allow for deeper involvement with the market, unfolding the needed information to compose innovative ideas in the following Neuro Ideation episode. History has proven that ideation in a lab, isolated from its designated market has either a chance like laying in the lottery or no chance at all.
Typically a four-week episode in the innovation journey.
NI) Neuro Ideation™
The Deep Innovation Method was developed with today’s neuroscience-based understanding of how our brain creates and processes ideas. The method explains how we stimulate our brain without drugs or other external forces to release deeper, complex wired idea associations. Neuro Ideation re-thinks the basic principle of a problem, stimulates the brain to consider unrelated analogous situations, motivates idea confluence, and ends with a CallomBurst that is creating unique and groundbreaking ideas. Another interesting aspect is time management. If an innovation team would not get to breakthrough ideas within four weeks, it would most likely never get there.
Typically a four-week episode in the innovation journey.
IS) Ideation Summit
The ideation summit is the highest point of the ideation process where you have reached the furthest state of innovative thinking. It’s the apex of the mountain you climbed seeing the world like at no place in the journey. From here you compile your disruptive innovation concept and form the strategy to get there. You craft the path from where you are today to a point in time where you have no idea how the ultimate solution can be created. Yet you know you will find ways to solve the unsolved parts in the future.
Typically a two-week episode in the innovation journey.
IV) Idea Validation
The method uncovers early on whether an innovative idea is meeting the needs of the intended audience. Idea validation is a strategic measure before serious investments are made. The method contains a series of actions, including market readiness, feedback scoring, stakeholder buy-in, resource availability, and sustainability checks for an informed decision-making process.
Typically a four-week episode in the innovation journey.
IF) Innovation Financing
Financing innovation proves to be the biggest hurdle in turning innovative concepts into reality. Neither classical corporate investment plan structures nor startup business plan models work. The Innovation Financing Method was built as a hybrid of both models suitable for enterprises. Innovation Finance may become a new discipline within conventional corporate finance. To ensure innovation financing the innovation team has to have an innovation specific KPI-Framework that can be understood and appreciated by the corporate finance teams. And within this framework, idea validation from the market side plays the most critical role.
Typically a two-week episode in the innovation journey.
SB) Solution Building
The “Solution Building” is an innovative way to get a first Minimum Viable Product (MVP). An innovative product or service design is only half the battle. Products need to be integrated into the customer’s lives, behaviors, KPIs, peer data, and more. Another part of an innovative solution is business model integration. The product will need to represent the business model and not the other way around. In our own experience, businesses won because of the interconnections between product, user experience, business model, and innovation-specific use-case KPIs.
Typically a four-month episode in the innovation journey.
IM) Innovation to Market
The “Innovation to Market” Method helps craft a unique go-to-market strategy with limited budgets, yet fast development of the designated market. Innovation-to-market is a methodology kit using ‘Solution Embedded Marketing’ features, integrated ‘Network Effects’, ‘Scaling Audience Development’, and other methods. The “Innovation to Market” method provides detailed guidance and growth hacking techniques for different go-to-market approaches. The initial success of an innovation is measured by its fast acceptance rate by early adopters.
Typically a four-month episode in the innovation journey.
EG) Exponential Growth
As soon as the first reference customers exist, the team must focus on exponential growth to prevent other market entrants and also keep the confidence in the solution. Growing exponentially means a growth rate of 30% per month, every month for the next two years. This needs profoundly different mechanisms than conventional sales and marketing departments can deliver – no matter how successful they are.
Also financing such a growth rate has never been seen in an enterprise and quickly becomes another challenge. The growth method addresses those unique situations and provides several tactics to achieve exponential growth.
Typically a two-year episode in the innovation journey.
GS) Global Scaling
When scaling innovative solutions globally the mechanism is not comparable with established solutions and bringing improvements, no matter how significant to market. Like in the local markets also the global markets need early adopters to start a movement, references from the initial market as the remote, local markets need to go through a similar education. Logistics may be different and also the production needs to be differently scaled as the remote markets may behave differently. The same goes for sales, support, localization, and all other aspects of a going global strategy.
Typically a three-year episode in the innovation journey.
IC) Innovation Continuum
Up until today, even the greatest inventors could not find ways to repeatedly innovate. The following generations mainly grew their companies in size, but not in innovativeness. However, in today’s world, when more innovative companies are entering almost all industry segments, conventional, static organizations are in jeopardy. The Innovation Continuum Model builds on the other innovation-specific BlueCallom methods to provide an approach to continuous innovation.
Typically a four-week episode in the innovation journey.

Become a Certified Deep Innovation Design Master

Interested in learning more about the Deep Innovation Design framework? We offer a Certified Deep Innovation Design Master program where you will learn how to elevate your innovation effort to truly groundbreaking innovation, get it funded, and bring it successfully to market.