Groundbreaking Deep Innovation

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Deep Innovation Design Model

The most advanced way to Innovation

What is Deep Innovation Design?

Deep Innovation Design is a new and unique innovation management model that was developed in 2020 and is highly influenced by neuroscience. The purpose of this new method was to leverage the newly found understanding of how the brain composes and manages ideas of different complexity. Deep Innovation Design departs from the classic brainstorming, experimenting, and pivoting model where participants essentially HOPE for a good idea. To a very strategic ideation process: Neuro Ideation.

The inception of the BlueCallom ideation method (Neuro Ideation) ignites a profound shift in innovation manageability. Targeted and strategic innovation on demand becomes possible and the new innovation starting point leads to everything else falling into place, including predictability and manageability of budgets, timelines, team composition needs, KPIs, degree of innovation, and outcomes. Innovation teams now have dedicated functions and a series of well-defined activities. With the demystification of random and magical billion-dollar ideas, innovation becomes a manageable process from innovation needs identification all the way to global market success.

Introduction to Deep Innovation Design in 15 Minutes.

The Silicon Valley Podcast by Shawn Flynn (Nov 2020)

Deep Innovation Design Innovation Journey Map

Linear vs. Lateral Processes

Our innovative mind works laterally, our repetitive mind works linearly. Due to its simplicity, we explain, learn and effectively do all our repetitive jobs in a linear, step-by-step model. Learn and repeat. All project management systems leverage that model and guide us step-by-step through a process, manages resources and timelines to successful completion. Everything creative however can’t be done in that way. Innovation is only one of it, Emergency situation management, creating a new marketing campaign, composing a new song, and so forth, can’t be created linearly – no matter how hard we try to squeeze it in. We decide not even try to squeeze innovation into linear structures but follow the natural flow of our brain in a lateral manner. After successfully building the neuro ideation model with laterally organized canvases, we applied the model across all creative processes. We don’t religiously push the lateral mode but using only where it makes sense and use linear where it is better. Ideation is lateral, the entire innovation journey map is, or looks like linear, but is formed in a way that lateral jumps are easy to do. Yet that map is at best a hybrid but mainly linear. The effects are best seen when trying it rather than reading about it. We may be able to explain it verbally, the day we can explain how a piano sounds. :)

The Innovation Journey Map

The Innovation Journey Map provides visual navigation through 12 different episodes with clear milestones, start, and endpoints. Unlike conventional innovation management systems, which focus mainly on ideation and prototyping, Deep Innovation Design starts even earlier, when teams have no idea where to start, with an Innovation Opportunity Discovery method, and end only once the innovation has been successfully distributed into global markets. The Innovation Journey Map is the GPS for Innovation Management.

Deep Innovation Design Innovation Journey Map

Deep Innovation Design Model

O) Innovation Opportunity Discovery
Deep Innovation Design Innovation Opportunity Discovery From neuroscience we learned that every idea ever created, was a composition of past experiences. There is no, more relevant experience owner in the market than our customers. The value of Open Innovation Theory is now scientifically proven. The new Innovation Opportunity Discovery method is using that knowledge and helps identify the biggest innovation opportunities and provides the inputs to turn the inputs into groundbreaking.
S) Innovation Strategy Model
Deep Innovation Design Innovation Strategy The Innovation Strategy Hexagon provides a logical model to strategically prepare an innovation engagement. The strategy defines whether it is an internal or market-facing innovation: Innovation Targeting, Resources, Innovation Design & Models, Financing, Implementation / Go-To-Market, Manageability, KPIs & Reporting.
T) Dream Team Assembly
Deep Innovation Design Innovation Dream Team Building an innovation Dream Team has proven to be a key strategic effort of highly successful founders. The Dream Team Model helps you identify the best talents for usually one of the most attractive jobs. Innovation Dream Teams are always diverse teams, consisting of open-minded individuals from sales, marketing, product management, finance, and subject matter experts in addition to the innovation team lead.
D) Needs & Dreams Discovery
Deep Innovation Design Innovation Needs and Dream A methodical approach to discovering opportunities and areas where disruption could be possible and innovation is necessary. The innovation Dream Team will work closely with the customer base to explore general needs and future dreams. A uniquely formed interview process will allow for deeper involvement with the market, unfolding the needed information to compose innovative ideas in the following Neuro Ideation episode.
N) Neuro Ideation™
Deep Innovation Design Neuro Ideation The Deep Innovation Method was developed with today’s neuroscience-based understanding of how our brain creates and processes ideas. The method explains how we stimulate our brain without drugs or other external forces to release deeper, complex wired idea associations. Deep Innovation leads to ideas that may not always be immediate to recognize. To overcome this hurdle, we’ve developed an approach based on previous experiences with innovation that leads to “groundbreaking” innovative concepts.
B) Disruptive Moment™
Deep Innovation Design Disruptive Moment A methodical approach to find and develop the “disruptive moment” of a new business model. The disruptive moment needs to lead to changes in how an industry segment conducts business. The method helps teams to identify a potential disruptive moment and to incorporate it into the business model fabric. Innovative solutions combined with disruptive business models make it difficult for competitors to imitate. See the success of Amazon, Ikea, Tesla, and Airbnb, for example.
V) Idea Validation
Deep Innovation Design Idea Validation The method uncovers early on whether an innovative idea is meeting the needs of the intended audience. Idea validation is a strategic measure before serious investments are made. The method contains a series of actions, including market readiness, feedback scoring, stakeholder buy-in, resource availability, and sustainability checks for an informed decision-making process.
F) Staged Financing Method
Deep Innovation Design Innovation Financing Financing innovation proves to be the biggest hurdle in turning innovative concepts into reality. Neither classical corporate investment plan structures nor startup business plan models work. The Staged Financing Method was built as a hybrid of both models suitable for enterprises. Like Innovation Marketing, Innovation Finance may become a new discipline within conventional corporate finance.
R) Solution Realization Model
Deep Innovation Design Realization The “Solution Realization Model” is an innovation development framework that sits on top of the innovation design. An innovative product or service design is only half the battle. Products need to be integrated into the customer’s lives, behaviors, KPIs, peer data, and more. Another part of an innovative solution is business model integration. The product will need to represent the business model and not the other way around. In our own experience, businesses won because of the interconnections between product, user experience, business model, and innovation specific use-case KPIs. The Innovation Builder Methodology is highly innovative in itself.
M) Innovation to Market Method
Deep Innovation Design Innovation To Market The “Innovation to Market” Method helps craft a unique go-to-market strategy with limited budgets, yet global reach. It is a methodology kit using ‘Solution Embedded Marketing’ features, integrated ‘Network Effects’,  ‘Scaling Audience Development’, and other methods. The “Innovation to Market” method provides detailed guidance and growth hacking techniques for different go-to-market approaches. The success of an innovation is measured by its global success.
G) Global Scaling
Deep Innovation Design Scaling Unlike conventional marketing which works at a certain scale level, innovation marketing needs to rapidly scale from zero to global. Scaling is a key aspect of innovation to market approach, including the expansion of the customer base from early adopters to mainstream customers, geographic expansion, and product functionality expansion.
C) Innovation Continuum
Deep Innovation Design Continuum Up until today, even the greatest inventors were limited in their approach to repeatedly innovate. The following generations mainly grew their companies in size, but not in innovativeness. However, in today’s world, when more innovative companies are entering almost all industry segments, conventional, static organizations are in jeopardy. The Innovation Continuum Model builds on the other innovation specific BlueCallom methods to provide an approach to continuous innovation.

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