Our New Logo: A Symbol of Innovation and Curiosity

We’re excited to unveil our new logo, a visual representation of our commitment to innovation and the boundless potential of AI in enhancing human intelligence.

A Fusion of Science and Creativity

The new logo retains our classic typography complemented by a striking new pictogram – a representation of a brain, intricately connected by dots that symbolise neurones. This design choice is not merely aesthetic; it’s deeply symbolic of the complex network of ideas and creativity that we foster.

The Superneuron: A Nod to AI

Among these neurones, an orange star stands out – the “superneurone.” This element is the centrepiece of our logo, representing the AI aspect of our solutions. It’s a metaphor for that exceptional, AI-enhanced insight that drives innovation forward in ways previously unimaginable.

Why Orange and Blue?

The choice of orange is deliberate and meaningful. Orange, a blend of red’s passion and yellow’s joy, represents curiosity, creativity, and the “joy of life.” It’s a color that stimulates the mind and resonates with feelings of enthusiasm and adventure – qualities we cherish and encourage in our work.

Complementing the warmth of orange is the color blue, symbolising harmony and trust. Dark blues remind us of the depth and breadth of the ocean, suggesting profundity and stability. Lighter shades of blue evoke a sense of freedom, freshness, and the infinite possibilities of the sky. This balance between the warmth of orange and the coolness of blue reflects our approach: a harmonious blend of human intuition and the expansive capabilities of AI.

We’re thrilled to step into this new chapter with a logo that truly embodies our vision and values. Join us as we continue to explore the horizons of innovation and transformation, empowered by the synergy of human creativity and artificial intelligence.

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